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Media Contact: 

Jack Mello, PR for Marketing Hall of Fame

jack.mello@gmail.com

 

 

[/fusion_text][fusion_text]Adobe’s Ann Lewnes, Ogilvy’s Shelly Lazarus, author Seth Godin and former P&G CMO Jim Stengel to speak and take questions at free virtual forum on October 29, 2020.[/fusion_text][fusion_text]NEW YORK, September 15, 2020 — The prestigious Marketing Hall of Fame will host Marketing Hall of Fame Speaks: Bringing the Future Forward”, a special free online event featuring some of the world’s most brilliant marketers speaking on the new future of marketing in light of the global pandemic.

Speaking live at the free October 29 event, happening 2:30-4:00 pm EDT, will be a panel of four legendary Marketing Hall of Fame laureates: Shelly Lazarus, chairman emeritus, Ogilvy (inducted 2015), former P&G CMO Jim Stengel (2017), noted best-selling author and speaker Seth Godin (2018) and Ann Lewnes, EVP/CMO, Adobe (2019). 

They will offer their unique commentary and insights into the future of marketing during these challenging times and take questions from global participants online. 

This event will also feature video clips on the same topic from a range of other Marketing Hall of Fame honorees, taken from their acceptance speeches at induction ceremonies over the years. 

These will include thoughts from academic and author David Aaker, former Facebook CMO Gary Briggs, Patagonia founder Yvon Chouinard, Dentsu Aegis global CEO Wendy Clark, TBWA chairman Lee Clow, R/GA founder/executive chairman Bob Greenberg, former IMB VP Jon Iwata, MetLife EVP/global CMO Esther Lee, author Al Ries, former Allstate, Coca-Cola and Subway CMO Joe Tripodi, former Unilever chief marketing and communications officer Keith Weed, academic and author Jerry Wind and others.

“Marketing Hall of Fame Speaks: Bringing the Future Forward” takes place online on October 29, 2020, 2:30-4:00 pm EDT.  Register here for this free event.

“The Marketing Hall of Fame’s purpose is to help build marketing’s future by recognizing our most admired colleagues for the brilliant ways in which they have advanced our profession,” said Joanna Seddon, Marketing Hall of Fame co-chair and president, Brand Consulting, Ogilvy.  “This event is in perfect sync with that mission, as these honorees will address the most critical issues facing marketers today and tomorrow in our changed world.”

“This online event extends the Marketing Hall of Fame brand to a global audience, providing a forum for our extraordinary inductees to offer their insights on how we all need to think about the future of marketing in our new reality,” said Robert Kahn, Marketing Hall of Fame co-chair, a past AMA New York president and SVP, Global Business Development, Elateral.  “We’re proud to bring these legends of marketing together in what promises to be a unique dialogue between themselves as well as our international audience.”

The Marketing Hall of Fame was established by the American Marketing Association New York to inspire and celebrate brilliance in marketing across all fields and industries, recognizing individuals who are making outstanding contributions to the field and inspiring a new generation of marketers. 

The annual honor is determined by an open public nomination process and subsequent voting by more that 250 top marketers in the Marketing Hall of Fame Academy.  It is open to any current marketing practitioner from the corporate, agency, research or academic worlds with a minimum of 10 years’ experience who is responsible for marketing innovations that have had dramatic impact on business results, raised marketing’s profile in business overall or moved the profession forward by creating new tools and approaches.

The annual Marketing Hall of Fame announcement and in-person induction ceremony in New York was postponed this year due to the pandemic, and is scheduled to resume in Spring 2021.  [/fusion_text][/fusion_builder_column][fusion_builder_column type="1_1" last="yes" spacing="yes" center_content="no" hide_on_mobile="no" background_color="" background_image="" background_repeat="no-repeat" background_position="left top" border_position="all" border_size="0px" border_color="" border_style="" padding="" margin_top="" margin_bottom="" animation_type="" animation_direction="" animation_speed="0.1" class="" id=""][fusion_text]The mission of the AMA New York (http://www.amanewyork.org) is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community.

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Media Contact: 

Jack Mello, PR for Marketing Hall of Fame

jack.mello@gmail.com

 

 

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American Marketing Association New York

Opens Nominations for 2020 Marketing Hall of Fame®

[/fusion_text][fusion_text]NEW YORK, September 16, 2019 — The American Marketing Association New York today announced the open call for nominations for the prestigious 2020 Marketing Hall of Fame®.

 

The nominations, which are free and open to the public, can be submitted by visiting http://www.marketinghalloffame.org/nominate/.  Both members and non-members of the AMA New York can submit nominations, deadline is October 9, 2019.  Marketers nominated in the past must be re-nominated this year to be eligible for 2020 induction.  

 

Inductees will be announced in February, and honored at the gala induction ceremony on April 21, 2020 at the office of R/GA New York.

 

The Marketing Hall of Fame (www.marketinghalloffame.org) was established to “inspire and celebrate brilliance in marketing” across all fields and industries, recognizing individuals who are making outstanding contributions to the field and inspiring a new generation of marketers.

 

The annual honor is open to any current marketing practitioner from the corporate, agency, research or academic worlds with a minimum of 10 years’ experience who is responsible for marketing innovations that have had dramatic impact on business results, raised marketing’s profile in business overall or moved the profession forward by creating new tools and approaches.

 

Inductees include leaders who have transformed the role of marketing: David Aaker, vice chair, Prophet and professor emeritus, Berkeley-Haas School of Business; former Facebook CMO Gary Briggs; Patagonia founder Yvon Chouinard; TBWA\Media Arts Lab chairman emeritus Lee Clow; former GE CMO/vice chair Beth Comstock; former Nike Brands president Trevor Edwards; best-selling business author and speaker Seth Godin; R/GA founder/executive chair Bob Greenberg; former American Express CMO John Hayes; former IBM SVP Jon Iwata; author and distinguished professor at Kellogg School of Management, Northwestern University Philip Kotler; Ogilvy chairman emeritus Shelly Lazarus; MetLife, Inc. EVP/global CMO Esther Lee; marketing strategist/author Al Ries; former P&G CMO Jim Stengel; former Subway, Coca-Cola and Allstate CMO Joseph Tripodi; and Jerry WindPhD, professor of Marketing, The Wharton School. 

 

“The Marketing Hall of Fame is a brand unto itself that stands for excellence and career achievement in our field,” said Robert Kahn, Marketing Hall of Fame co-chair, a past AMA New York president and SVP, Global Business Development, Elateral.  “The annual program is designed to recognize these well-deserving industry visionaries and engage the broader marketing community in the year-long process of nominations, voting and judging.”

 

“The Marketing Hall of Fame is the only honor that recognizes those who make outstanding contributions to marketing across all disciplines and specialties, whether they come from a brand, agency, research, academia or consulting,” said Joanna Seddon, president, Global Brand Consulting at Ogilvy, a past president of AMA New York and Marketing Hall of Fame co-chair.  “We encourage everyone to submit nominations for great marketers whom they believe are worthy of inclusion in our next group of inductees.”

 

The Induction Process

Nominations are evaluated by the Marketing Hall of Fame Committee against four criteria: marketing that drives extraordinary business results; raising marketing’s profile; marketing innovation and creativity; and inspiring and developing other marketers.

 

A short-list of the 50 most highly-qualified nominees is then voted on by the Marketing Hall of Fame Academy, an exclusive, invitation-only body of 250 senior marketers, agency executives, researchers and academics hand-selected by the committee and AMA New York Board of Directors, who cast ballots to determine the 12 finalists.  

 

A final panel of judges, made up of past inductees and top executives from the leading marketing associations and organizations, will then select the 2020 inductees.

 

Past sponsors of the Marketing Hall of Fame include P&G, Unilever, Facebook, IBM, Google, Twitter, Adobe, AOL,Deloitte, PricewaterhouseCoopers, American Express, GE, Blackstone Group, The Wall Street Journal,R/GA, WPP, J. Walter Thompson, BBDO, DDB, Ogilvy, McCann Worldgroup, Wieden+Kennedy, MBLM, SY Partners, OMD | the grid, media partnerAdvertising Age, Columbia Business School, GreenBook, Insight Innovation Exchange, Thornberg & Forester, Verse Group LLCand others.

For information about sponsorship opportunities, please contact AMA New York board member Lee Hornick, Marketing Hall of Fame sponsorship director, at leehornick@hotmail.com.[/fusion_text][/fusion_builder_column][fusion_builder_column type="1_1" last="yes" spacing="yes" center_content="no" hide_on_mobile="no" background_color="" background_image="" background_repeat="no-repeat" background_position="left top" border_position="all" border_size="0px" border_color="" border_style="" padding="" margin_top="" margin_bottom="" animation_type="" animation_direction="" animation_speed="0.1" class="" id=""][fusion_text]The mission of the AMA New York (http://www.amanewyork.org) is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community.

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Media Contact: 

Jack Mello, PR for Marketing Hall of Fame

jack.mello@gmail.com, cell 201-981-5617

 

 

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Unilever’s Keith Weed, Adobe’s Ann Lewnes and DDB Worldwide’s Wendy Clark
Elected Into AMA New York’s Marketing Hall of Fame®

“Future of Marketing” to be the subject of inductee presentations at April 16, 2019 induction ceremony at R/GA headquarters in New York.

NEW YORK, February 14, 2019 — The American Marketing Association New York today announced three industry leaders responsible for outstanding contributions to the field of marketing as its 2019 inductees to the Marketing Hall of Fame®.

This year’s inductees are Keith Weed, Chief Marketing and Communications Officer, Unilever, Ann Lewnes, Executive Vice President and Chief Marketing Officer, Adobe and Wendy Clark, global CEO, DDB Worldwide.

The three luminaries will be celebrated at the 2019 Marketing Hall of Fame Induction Ceremony on the evening of Tuesday, April 16, 2019 at the headquarter offices of R/GA in New York. Each inductee will give a brief presentation inspired by their careers and offering their views on the future of marketing. Tickets are available at http://bit.ly/MHoF2019.

The Marketing Hall of Fame was established by the AMA New York as the only award of its kind to celebrate brilliance in marketing across all disciplines and industries. A rigorously democratic process is used each year to elect leaders who are making outstanding contributions to marketing and inspiring a new generation of marketers.

The criteria for selection are individuals responsible for marketing that has dramatically impacted business results, raised the profile of the profession or moved marketing forward through their use of breakthrough approaches.

Architects of marketing transformation recently inducted into the Marketing Hall of Fame include academic and author David Aaker; former Facebook CMO Gary Briggs; Patagonia founder Yvon Chouinard; GE vice chair Beth Comstock; TBWA\Worldwide chair Lee Clow; author and speaker Seth Godin; R/GA founder Bob Greenberg; former American Express CMO John Hayes; former IBM SVP Jon Iwata; author and professor Philip Kotler; Ogilvy & Mather chairman emeritus Shelly Lazarus; MetLife EVP, global chief marketing officer Esther Lee; strategist and author Al Ries; former P&G global marketing officer Jim Stengel; former Coca-Cola and Subway global CMO Joseph V. Tripodi; and Wharton professor and author Jerry Wind. In an early incarnation of the program, Steve Jobs, perhaps the most innovative marketer of all time, accepted the award on behalf of Apple.

“The Marketing Hall of Fame’s purpose is to help build marketing’s future by recognizing our most admired colleagues for the brilliant ways in which they have advanced our profession,” said Joanna Seddon, Marketing Hall of Fame co-chair and President, Brand Consulting, Ogilvy. “This year’s inductees have done this – and how! It’s an honor for us to celebrate the extraordinary contributions of Keith Weed, Ann Lewnes and Wendy Clark, who together have helped to elevate marketing to its rightful place — in the Boardroom.”

The selection process began last September with an open call for nominations, drawing more than 200 nominations. AMA New York’s Marketing Hall of Fame Committee evaluated the nominations against the inductee criteria and developed a shortlist of the 50 highest-qualified nominees.

This shortlist was then voted on by the Marketing Hall of Fame Academy, an exclusive, invitation-only body of 200 senior marketers, agency executives, researchers and academics hand-selected by the committee and AMA New York Board of Directors, who cast ballots to determine the 12 finalists. A final panel of judges made up of past inductees and top executives from the leading marketing associations and organizations then selected the three 2019 inductees.

The 2019 Marketing Hall of Fame Induction Ceremony will take place on Tuesday, April 16, 2019, 6:00-9:00 pm at R/GA headquarters in Hudson Yards, 450 West 33rd St. in New York. Cocktails and food will be served, followed by the induction ceremony and presentations from each inductee. From the perspective of their careers, the inductees will offer rare insights and ideas about how marketing will evolve in the future. Tickets are available at http://bit.ly/MHoF2019.

“We are very proud that the Marketing Hall of Fame has become one of the premier events in the marketing community,” said Robert Kahn, Marketing Hall of Fame committee co-chair, AMA New York past president and SVP business development at Elateral. “Once again, we have a star-studded list of extraordinary talents to celebrate, all of whom truly represent the pinnacle of leadership and innovation in our field. It will be inspiring to have these three legendary marketing luminaries all on one stage, hear from them and be inspired by them, on one special evening.”

Past sponsors of the Marketing Hall of Fame include P&G, Facebook, AOL, Deloitte, PwC, American Express, IBM, GE, Blackstone Group, R/GA, Twitter, The Wall Street Journal, J. Walter Thompson, BBDO, Ogilvy, McCann Worldgroup, Wieden+Kennedy, SY Partners, OMD | the grid, Advertising Age, Columbia Business School, GreenBook, Insight Innovation Exchange, Thornberg & Forester, Verse Group LLC and others.

For information about sponsorship opportunities, please contact Marketing Hall of Fame Committee member Lee Hornick at leehornick@hotmail.com.

 

2019 Marketing Hall of Fame inductee bios:

Keith Weed Chief Marketing and Communications Officer, Unilever

As Chief Marketing and Communications Officer, Keith Weed is a member of the Unilever Executive and responsible for the Marketing, Communications and Sustainable Business. He has held this role since 2010.

Leading the creation of the Unilever Sustainable Living Plan, Keith has been pioneering new ways of integrating sustainability into the business as a key driver of growth. His responsibilities align with Unilever’s vision to grow the business while reducing its environmental footprint and increasing its positive social impact.

Most notably, Keith has directed significant advances in digital and influencer marketing and technologies within Unilever and has championed the 3Vs, Viewability, Verification and Value across the industry. He is committed to tackling stereotypes – gender and beyond - in advertising through Unilever’s #Unstereotype initiative and is the architect behind the #Unstereotype Alliance, co-created with UN Women, bringing together 35 companies to remove the portrayal of unhelpful stereotypes from their advertising by 2020. He has also championed the development of brands with purpose through Unilever’s crafting Brands for Life strategy.

Recent recognition includes Forbes ‘World’s Most Influential CMO’ in 2017 and 2018, ‘Global Marketer of the Year 2017’ by the World Federation of Advertisers, The Drum’s Lifetime Achievement Award in 2018, Marketing Dive’s Executive of the Year, 2018 and recognised as a Champion of Women in Business within the Financial Times’ HERoes list.

Outside Unilever, Keith is the President of the Advertising Association, Chairman of Business in the Community International and a Business in the Community Board Trustee, President of the History of Advertising Trust, an Effie Board Director and Trustee of Grange Park Opera. He is also a Fellow of The Marketing Society, and as an engineering graduate, a Fellow of the Institute of Mechanical Engineers. 

Ann Lewnes Executive Vice President and Chief Marketing Officer, Adobe

Ann Lewnes’ innate passion for creativity and media drive her as Adobe’s CMO, and are reflected in the company’s groundbreaking marketing campaigns.

Creativity is only half the equation, as under Ann’s leadership, Adobe’s marketing organization led the shift to digital marketing long before it became the norm, setting the template for marketing’s strategic impact on business. Today, Ann is once again pioneering a new category — the evolution of digital marketing to customer experience management — creating end-to-end experiences across every marketing channel by harnessing the power of creativity, comprehensive customer data, new media, and community to drive next-level customer experiences at scale.

Prior to Adobe, Ann spent 20 years building the Intel brand as a VP of Marketing. Ann serves on the boards of Mattel and the Ad Council. She has been named one of the world’s most innovative CMOs by Business Insider, one of the world’s most influential CMOs by Forbes and to the AdWeek 50, an annual celebration of the most indispensable executives across marketing, media and technology. In 2015, Ad Age named her to The Creativity 50, a list honoring the most creative people of the year.

Wendy Clark, Global CEO, DDB Worldwide

Wendy Clark was named CEO for DDB Worldwide in February 2018, leading 200 offices in 100 countries and more than 11,500 associates globally, following her successful tenure leading a turnaround as CEO of DDB North America. In her three years at the agency, Wendy has launched DDB Flex, the bespoke, cross-agency model customized for DDB’s clients’ businesses. She has also driven a renewed sense of new business winning helping to land over 32 pitch wins, including Volkswagen, McDonald’s, Johnson & Johnson, AT&T, Kellogg’s, Miller Lite and the U.S. Army, to name a few.

In addition, Wendy has transformed the agency’s leadership team with marquee hires, including NA CCO Ari Weiss, NA CSO Eric Zuncic, Chief People Officer Britt Hayes, NY CCOs Lisa Topol and Derek Barnes and CSO Susie Lyons; Chicago CSO Tricia Russo; Canada CEO/CCO Brent Choi; We Are Unlimited’s CEO Mark Mulhern and CCO Toygar Bazarkaya; SCJ global business director Nancy Shamberg; and Velocity’s global president Audrey Melofchik, to name a few.

Prior to joining DDB, Clark held executive roles at The Coca-Cola Company as President, Sparkling Brands & Strategic Marketing for Coca-Cola North America and global SVP Integrated Marketing Communications where her team’s work was recognized by the coveted Cannes Marketer of the Year award in 2013. Prior to joining Coke, Clark was Senior Vice President, Advertising for AT&T where she led the $1B+ rebranding of the company to the New AT&T.

Called “one of the most important women in advertising” by Advertising Age, Clark has earned numerous recognitions over the course of her career including the Matrix Award from New York Women in Communications, She Runs It’s Advertising Woman of the Year, and was named the Brand Refresher on Fast Company’s top ten list of innovative Business Disruptors. Clark’s efforts were formally recognized in 2007 upon her induction into the American Advertising Federation’s Advertising Hall of Achievement. Most recently, Advertising Age named Clark their Executive of the Year for 2017.

Clark is a board director for Effie’s Worldwide, Ad Council, American Advertising Federation and David Yurman, LLC.[/fusion_text][/fusion_builder_column][fusion_builder_column type="1_1" last="yes" spacing="yes" center_content="no" hide_on_mobile="no" background_color="" background_image="" background_repeat="no-repeat" background_position="left top" border_position="all" border_size="0px" border_color="" border_style="" padding="" margin_top="" margin_bottom="" animation_type="" animation_direction="" animation_speed="0.1" class="" id=""][fusion_text]The mission of the AMA New York (http://www.amanewyork.org) is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community.

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For Immediate Release

Media Contact:
Jack Mello, PR for Marketing Hall of Fame
jack.mello@gmail.com, cell 201-981-5617

American Marketing Association New York
Opens Nominations for 2019 Marketing Hall of Fame®

 

NEW YORK, September 25, 2018 — The American Marketing Association New York today announced the open call for nominations for 2019 Marketing Hall of Fame® inductees, who will be honored at an induction ceremony on May 16, 2019, at R/GA in New York.
 
The nominations, which are free and open to the public, can be submitted by visiting https://mhof.wpengine.com/nominate/, with a deadline of October 16, 2018.  Both members and non-members of the AMA New York can submit nominations.

The Marketing Hall of Fame (www.marketinghalloffame.org) was established to “inspire and celebrate brilliance in marketing” across all fields and industries, recognizing individuals who are making outstanding contributions to the field and inspiring a new generation of marketers. 

The prestigious annual honor is open to any current marketing practitioner from the corporate, agency, research, or academic worlds with a minimum of 10 years’ experience, who is responsible for marketing innovations that have had dramatic impact on business results, raised marketing’s profile in business overall or moved the profession forward by creating new tools and approaches.

Last year’s inductees were creative legend Lee Clow, chairman, TBWA\Media Arts Lab and director of Media Arts, TBWA\Worldwide; Seth Godin, best-selling business author and speaker; and Esther Lee, executive vice president, global chief marketing officer, MetLife, Inc.

Previous inductees include leaders who have transformed the role of marketing, including David Aaker, vice chairman, Prophet and professor emeritus, Berkeley-Haas School of Business; Facebook CMO Gary Briggs; Patagonia founder Yvon Chouinard; GE vice chair Beth Comstock; Nike Brands president Trevor Edwards; R/GA founder Bob Greenberg; former American Express CMO John Hayes; IBM SVP Jon Iwata; Philip Kotler, author and distinguished professor of International Marketing, Kellogg School of Management, Northwestern University;  Ogilvy chairman emeritus Shelly Lazarus; marketing strategist/author Al Ries; former P&G CMO Jim Stengel; Subway CMO and former Coca-Cola Company and Allstate CMO Joseph Tripodi; and Jerry Wind, PhD, professor of Marketing, The Wharton School.

“The Marketing Hall of Fame has become a brand unto itself that stands for excellence and career achievement in our field,” said Robert Kahn, Marketing Hall of Fame co-chair, AMA New York past president and SVP, Global Business Development, Elateral.  “In addition to recognizing these well-deserving industry visionaries each year, the program also engages the broader marketing community in the year-long process of nominations and judging.”

“The Marketing Hall of Fame is the only honor that recognizes those who make outstanding contributions to marketing across all disciplines and specialties, whether they come from a brand, agency, academia or other background,” said Joanna Seddon, Global Consulting Principal, president, Global Brand Consulting at Ogilvy and Marketing Hall of Fame co-chair.  “We encourage everyone to submit nominations for some of the great marketers whom they believe are worthy of inclusion in our next group of inductees.”
All nominations are evaluated by the Marketing Hall of Fame Committee against four criteria: 

A short-list of the 50 most highly qualified nominees is then voted on by the Marketing Hall of Fame Academy, an exclusive, invitation-only body of 250 senior marketers, agency executives, researchers and academics hand-selected by the committee and AMA New York Board of Directors, who cast ballots to determine the 12 finalists.  A final panel of judges, made up of past inductees and top executives from the leading marketing associations and organizations, then selects the 2019 inductees.

Past sponsors of the Marketing Hall of Fame include P&G, Facebook, AOL, Deloitte, PwC, American Express, IBM, GE, Blackstone Group, R/GA, Twitter, The Wall Street Journal, J. Walter Thompson, BBDO, Ogilvy, McCann Worldgroup, Wieden+Kennedy, SY Partners, OMD | the grid, media partner Advertising Age, Columbia Business School, GreenBook, Insight Innovation Exchange, Thornberg & Forester, Verse Group LLC, and others. 

For information about sponsorship opportunities, please contact AMA New York board member Lee Hornick, Marketing Hall of Fame sponsorship director, at leehornick@hotmail.com.

The mission of the AMA New York (http://www.amanewyork.org) is to inspire, support and celebrate brilliance in marketing.  Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area.  Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. 

  

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Media Contact:

Jack Mello, jack.mello@gmail.com, cell 201-981-5617

Lee Clow, Seth Godin, and Esther Lee
Inducted Into AMA New York’s Marketing Hall of Fame®

“Future of Marketing” to be the subject of inductee presentations
at May 17, 2018, induction ceremony at offices of R/GA in New York.

 

NEW YORK, April 2, 2018 — The American Marketing Association New York today announced three industry leaders responsible for outstanding contributions to the field of marketing as 2018 inductees to the Marketing Hall of Fame®.

 

This year’s inductees are creative legend Lee Clow, chairman, TBWA\Media Arts Lab and director of Media Arts, TBWA\Worldwide; Seth Godin, best-selling business author and speaker; and Esther Lee, executive vice president, global chief marketing officer, MetLife, Inc.

 

The three luminaries will be celebrated at the 2018 Marketing Hall of Fame® Induction Ceremony on the evening of Thursday, May 17, 2018 at the offices of R/GA in New York. Each inductee will give brief presentations, reflecting on their careers and offering their views on the future of marketing. Tickets are available at https://www.eventbrite.com/e/2018-marketing-hall-of-fame-induction-ceremony-tickets-43861642353?aff=pressrelease.

 

The Marketing Hall of Fame® was established by the AMA New York to celebrate brilliance in marketing across all disciplines and industries. Each year, the program recognizes industry leaders with a minimum of 10 years’ experience who are making outstanding contributions to marketing and inspiring a new generation of marketers. Criteria for selection is individuals responsible for marketing that have dramatically impacted business results, raised marketing’s profile or moved the profession forward by developing innovative marketing solutions.

 

Past inductees include leaders who have transformed the role of marketing including academic and author David Aaker, Facebook CMO Gary Briggs, Patagonia founder Yvon Chouinard, GE vice chair Beth Comstock, R/GA founder Bob Greenberg, former American Express CMO John Hayes, former IBM SVP Jon Iwata, author and professor Philip Kotler, Ogilvy & Mather chairman emeritus Shelly Lazarus, strategist and author Al Ries, former P&G global marketing officer Jim Stengel, Subway global CMO Joseph V. Tripodi and Wharton professor and author Jerry Wind.

 

“We established the Marketing Hall of Fame to recognize our most admired colleagues for the many brilliant ways they have advanced our profession,” said Robert Kahn, Marketing Hall of Fame® Committee Co-chair, AMA New York president, and SVP business development at Elateral. “It’s an honor for us to celebrate the extraordinary contributions of Esther Lee, Lee Clow, and Seth Godin, all of whom truly represent the pinnacle of leadership and innovation in our field.”

 

The selection process began last September with an open call for nominations, drawing more than 200 nominations. AMA New York’s Marketing Hall of Fame® Committee evaluated the nominations against the inductee criteria and developed a shortlist of the 50 highest-qualified nominees. This shortlist was reviewed by the Marketing Hall of Fame® Academy, an exclusive, invitation-only body of 200 senior marketers, agency executives, researchers and academics hand-selected by the AMA New York Board of Directors, who cast ballots to determine a dozen finalists.

 

The Marketing Hall of Fame® Judging Panel, made up of the leaders of the marketing industry’s top organizations and past inductees, made the final selection of inductees from the finalists list. Panel members were David Almy, CEO, Insights Association; Marla Kaplowitz, president/CEO, 4As (American Association of Advertising Agencies); Russ Klein, CEO, American Marketing Association; Bob Liodice, CEO, Association of National Advertisers; Scott McDonald, CEO, Advertising Research Foundation; Tony Pace, president/CEO, Marketing Accounting Standards Board; Manny Schrager, president, Qualitative Research Consultants Association, and Earl Taylor, CMO, Marketing Science Institute, as well as 2017 Marketing Hall of Fame Inductees Gary Briggs, Jon Iwata, Jim Stengel, and Jerry Wind.

 

This year’s Marketing Hall of Fame® Induction Ceremony will take place on Thursday, May 17, 2018, 6:00-9:00 pm at R/GA headquarters 450 West 33rd St. in New York. Cocktails and food will be served, followed by the induction ceremony and presentations from each inductee. From the perspective of their careers, the inductees will offer rare insights and ideas about how marketing will evolve in the future.

 

Tickets are available at https://www.eventbrite.com/e/2018-marketing-hall-of-fame-induction-ceremony-tickets-43861642353?aff=pressrelease.

 

“We are very proud that the Marketing Hall of Fame® has become one of the premier events in the marketing community, and once again we have a star-studded list of extraordinary talents to celebrate,” said Joanna Seddon, Marketing Hall of Fame® Committee co-chair, AMA New York past-president and president, Global Brand Consulting, OgilvyRED. “It will be inspiring to have these three legendary marketing luminaries all on one stage for one special evening.”

 

Past sponsors of the Marketing Hall of Fame® include Facebook, P&G, GE, Samsung, IBM, PricewaterhouseCoopers, American Express, Blackstone Group, Twitter, AOL, R/GA, The Wall Street Journal, J. Walter Thompson, BBDO, Ogilvy, McCann Worldgroup, Wieden+Kennedy, OMD | the grid, Columbia Business School, GreenBook, Insight Innovation Exchange, Verse Group LLC and others. For information about sponsorship opportunities, please contact AMA NEW YORK volunteer and former board member Lee Hornick at leehornick@hotmail.com.

 

2018 Marketing Hall of Fame® Inductee bios:

 

Lee Clow, Chairman, TBWA\Media Arts Lab & Director of Media Arts, TBWA\Worldwide

For the past 40 years, Lee Clow has told stories through advertising for some of the most well-known brands in the world. His creative career began with Chiat\Day and its humble beginnings at a hotel in downtown Los Angeles. Today, he is the Director of Media Arts for TBWA\Worldwide and the Founder and Chairman of TBWA\Media Arts Lab, which celebrated its 10-year anniversary in 2016. He believes advertising is an art, a media art, that evokes emotion in consumers to make them laugh, cry, surprise or inform and his work does exactly that. His portfolio includes memorable campaigns for brands like Gatorade, Pepsi, adidas, and Energizer.

 

But Lee’s impact on the industry can best be summarized by his partnership with Steve Jobs for more than 30 years producing work for Apple. 1984 Macintosh, “Think Different” that evolved into the introduction of the iMac. iPod, iTunes, iPhone, iPad and Apple Watch. Today, Media Arts Lab works exclusively on Apple, breaking barriers and challenging the industry with what Lee calls the "New Storytelling.”

 

Seth Godin, author and speaker

Seth Godin is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He is also the founder of the altMBA and The Marketing Seminar, online workshops that have transformed the work of thousands of people.

 

He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books “Linchpin”, “Tribes” and “The Dip”. “Permission Marketing” changed direct marketing forever, and “Purple Cow” is considered one of the most influential marketing books of its time. His latest book “What to Do When It’s Your Turn” is now in its fifth printing.

 

Godin has given thousands of speeches to millions of people around the world, and his five TED talks continue to spread. In addition to his writing and speaking, he founded several companies, including Yoyodyne and Squidoo, and his Seth’s Blog (which you can find by typing “Seth” into Google) is one of the most popular in the world.

 

Esther Lee, Executive Vice President, Global Chief Marketing Officer, MetLife, Inc.

Esther Lee is MetLife’s Global Chief Marketing Officer and is a member of the company’s executive team. Lee joined MetLife in 2015 and is responsible for managing all aspects of global marketing, the global brand and the customer journey. Lee and her team lead a strategic, customer-focused marketing practice across the globe that drives business growth.

 

Prior to joining MetLife, Lee was Senior Vice President for Brand, Marketing, Advertising and Sponsorships at AT&T. In that role, she oversaw global brand marketing, advertising, media and sponsorship, as well as the integration of brand leadership into the company's business strategies. Through the ongoing rollout of the company's “Rethink Possible” brand platform, Lee led the strategy to create awareness of AT&T's commitment to innovation to allow people to do more, explore more, and live more expansively.

 

Before joining AT&T, Lee served as Chief Executive Officer of North America and President of Global Brands for Euro RSCG Worldwide, where her work focused on transforming the company’s creativity and vision for long-term growth. Prior to that, she served for five years as Global Chief Creative Officer for The Coca-Cola Company, where she drove creative strategy, the development of integrated campaigns for the company’s global brands, and the operating models to support these efforts. Most notably, she drove the creation, development and launch of the “Coke Side of Life” global campaign—the foundation for today’s “Open Happiness” campaign.

 

The mission of the American Marketing Association New York (http://www.amanewyork.org) is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community.

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For Immediate Release

Media Contact:
Jack Mello, PR for Marketing Hall of Fame
jack.mello@gmail.com, cell 201-981-5617

 

American Marketing Association New York
Opens Nominations for 2018 Marketing Hall of Fame®

 
NEW YORK, September 27, 2017 — The American Marketing Association New York today announced the open call for nominations for 2018 Marketing Hall of Fame® inductees, who will be honored at an induction ceremony on May 17, 2018, at the offices of R/GA in New York.

The nominations, which are free and open to the public, can be submitted by visiting www.marketinghalloffame.org/nominate/, with a deadline of October 18, 2017. Both members and non-members of the AMA New York can submit nominations.

The Marketing Hall of Fame (www.marketinghalloffame.org) was established to inspire and celebrate brilliance in marketing across all fields and industries, recognizing individuals who are making outstanding contributions to the field and inspiring a new generation of marketers.

The prestigious annual honor is open to any current marketing practitioner from the corporate, agency, research or academic worlds with a minimum of 10 years’ experience, who is responsible for marketing innovations that have had dramatic impact on business results, raised marketing’s profile in business overall or moved the profession forward by creating new tools and approaches.

Past inductees include leaders who have transformed the role of marketing, including David Aaker, vice chairman, Prophet and professor emeritus, Berkeley-Haas School of Business; Facebook CMO Gary Briggs; Patagonia founder Yvon Chouinard; GE vice chair Beth Comstock; Nike Brands president Trevor Edwards; R/GA founder Bob Greenberg; former American Express CMO John Hayes; IBM SVP Jon Iwata; Philip Kotler, author and distinguished professor of International Marketing, Kellogg School of Management, Northwestern University; Ogilvy chairman emeritus Shelly Lazarus; marketing strategist/author Al Ries; former P&G CMO Jim Stengel; Subway CMO and former Coca-Cola Company and Allstate CMO Joseph Tripodi; and Jerry Wind, PhD, professor of Marketing, The Wharton School.

“The Marketing Hall of Fame has become a brand unto itself that stands for excellence and career achievement,” said Robert Kahn, Marketing Hall of Fame co-chair, AMA New York president and founder, Kahn Consulting. “The Inductees are thrilled to be recognized and the year-long ramp up to the event in May purposefully engages the broader marketing community in the process.”

“The Marketing Hall of Fame is also the only forum for the marketing community overall for recognizing an extremely select group of our colleagues for the many brilliant ways they have contributed to our profession,” said Joanna Seddon, president, Global Brand Consulting, Ogilvy & Mather and Marketing Hall of Fame co-chair. “We encourage everyone to submit nominations for some of the great marketers whom they believe are worthy of inclusion in our next group of inductees.”

All nominations are evaluated by the Marketing Hall of Fame Committee against four criteria: marketing that drives extraordinary business results; raising marketing’s profile; marketing innovation and creativity; and inspiring and developing other marketers.

A short-list of the 50 most highly qualified nominees is then voted on by the Marketing Hall of Fame Academy, an exclusive, invitation-only body of 200 senior marketers, agency executives, researchers and academics hand-selected by the committee and AMA New York Board of Directors, who cast ballots to determine the 12 finalists. A final panel of judges made up of past inductees and top executives from the leading marketing associations and organizations will then select the three 2018 inductees.

Past sponsors of the Marketing Hall of Fame include P&G, Facebook, AOL, Deloitte, PwC, American Express, IBM, GE, Blackstone Group, R/GA, Twitter, The Wall Street Journal, J. Walter Thompson, BBDO, Ogilvy, McCann Worldgroup, Wieden+Kennedy, SY Partners, OMD | the grid, media partner Advertising Age, Columbia Business School, GreenBook, Insight Innovation Exchange, Thornberg & Forester, Verse Group LLC and others.

For information about sponsorship opportunities, please contact AMA New York volunteer Lee Hornick at leehornick@hotmail.com.

The mission of the AMA New York (http://www.amanewyork.org) is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community.

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Media Contact:
Jack Mello, jack.mello@gmail.com, cell 201-981-5617

Facebook CMO Gary Briggs, IBM SVP Jon Iwata,
Former P&G Jim Stengel and Wharton Professor Jerry Wind
Selected as AMA New York’s 2017 Marketing Hall of Fame® Inductees

“Future of Marketing” to be the subject of inductee presentations
at May 11, 2017 induction ceremony in New York.

NEW YORK, March 14, 2017 — The American Marketing Association New York today announced four industry leaders responsible for outstanding contributions to the field of marketing as 2017 inductees to the Marketing Hall of Fame®.

This year’s inductees are Gary Briggs, vice president, chief marketing officer, Facebook; Jon Iwata, senior vice president, marketing and communications, IBM; Jim Stengel, former global marketing officer, Procter & Gamble and president/CEO, The Jim Stengel Company, and Jerry Wind, PhD, Professor of Marketing, The Wharton School.

These four luminaries will be celebrated at the 2017 Marketing Hall of Fame Induction Ceremony on Thursday, May 11, 2017, 6:00-9:00 pm at the modern new offices of R/GA at 450 West 33rd St. between 9th and 10th Avenues, New York. Tickets are available at https://www.eventbrite.com/e/2017-marketing-hall-of-fame-induction-ceremony-tickets-31156342459?aff=mhofwebsite.

The Marketing Hall of Fame was established by the AMA New York to celebrate brilliance in marketing across all disciplines and industries. Each year, the program recognizes industry leaders with a minimum of 10 years experience who are making outstanding contributions to marketing and inspiring a new generation of marketers. Criteria for selection is individuals responsible for marketing that has dramatically impacted business results, raised marketing’s profile or moved the profession forward by developing innovative marketing solutions.

Past inductees include leaders who have transformed the role of marketing: David Aaker, vice chairman, Prophet and professor emeritus, Berkeley-Haas School of Business; Yvon Chouinard, founder, Patagonia, Beth Comstock, vice chair, GE; Trevor Edwards, president, Nike Brand; Bob Greenberg, founder, chairman/CEO, R/GA; John Hayes, former chief marketing officer, American Express; Philip Kotler, author and distinguished professor of International Marketing, Kellogg School of Management, Northwestern University; Shelly Lazarus, chairman emeritus, Ogilvy & Mather; strategist and author Al Ries; and Joseph V. Tripodi, global CMO, Subway and former CMO, The Coca-Cola Company.

“We are very proud that the Marketing Hall of Fame has become one of the premier events in the marketing community, and once again we have a star-studded list of extraordinary talents to celebrate,” said Robert Kahn, Marketing Hall of Fame Committee Co-chair, AMA New York president-elect and founder, Kahn Consulting, Inc. “It’s going to be inspiring to have leaders from IBM, Facebook, P&G and Wharton all on one stage, in one special evening.”

The selection process began last September with an open call for nominations, drawing more than 200 nominations. AMA New York’s Marketing Hall of Fame Committee evaluated the nominations against the inductee criteria and developed a shortlist of the 50 highest-qualified nominees. This shortlist was reviewed by the Marketing Hall of Fame Academy (https://mhof.wpengine.com/marketing-hall-of-fame-academy/), an exclusive, invitation-only body of 200 senior marketers, agency executives, researchers and academics hand-selected by the AMA New York Board of Directors, who cast ballots to determine a dozen finalists.

The Marketing Hall of Fame Judging Panel, made up of the leaders of the marketing industry’s top organizations and past inductees, voted to elect this year’s inductees from the list of finalists. Members of the panel are David Almy, CEO, Insights Association; Gayle Fuguitt, CEO, Advertising Research Foundation (ARF); Nancy Hill, president, CEO, 4As; Russ Klein, CEO, American Marketing Association (AMA); Bob Liodice, CEO, Association of National Advertisers (ANA); Manny Schrager, president, Qualitative Research Consultants Association; and Earl Taylor, CMO, Marketing Science Institute, as well the 2016 inductees.

“We are thrilled to see a truly outstanding group of innovative marketers emerge from the Marketing Hall of Fame’s rigorous and democratic selection process,” said Joanna Seddon, Marketing Hall of Fame committee co-chair and president, Global Brand Consulting, OgilvyRED. “We are honoring industry leaders who are shaping marketing today and inspiring the marketers of the future.”

The 2017 Marketing Hall of Fame Induction Ceremony will take place on May 11, 2017, at R/GA headquarters in New York. Cocktails and food will be served prior to the awards and presentations from the inductees. From the perspective of their careers, the inductees will offer rare insights and ideas about how marketing will evolve in the future.

Tickets are available at https://www.eventbrite.com/e/2017-marketing-hall-of-fame-induction-ceremony-tickets-31156342459.

Past sponsors of the Marketing Hall of Fame include PwC, American Express, IBM, GE, Blackstone Group, R/GA, Twitter, The Wall Street Journal, J. Walter Thompson, BBDO, Ogilvy, McCann Worldgroup, Wieden+Kennedy, OMD | the grid, media partner Advertising Age, Columbia Business School, GreenBook, Insight Innovation Exchange, Thornberg & Forester, Verse Group LLC and others. For information about sponsorship opportunities, please contact AMA NEW YORK board member Lee Hornick at leehornick@hotmail.com.

2017 Marketing Hall of Fame inductee bios:

Gary Briggs, vice president, chief marketing officer, Facebook
Gary Briggs joined Facebook in 2013 and is responsible for the company’s consumer, product and platform marketing. Prior to joining Facebook, he served in various roles at Google, Inc, including CMO of Motorola upon its acquisition by Google, and VP, Consumer Marketing.

During his tenure at Google, he led marketing efforts for search, commerce, Chrome, Google+, Google.org, and the Google brand overall. Prior to joining Google in 2010, Gary was CEO at Plastic Jungle, a gift card startup, where he joined their board of directors. Before that, Gary worked at eBay for six years in roles as vice president of Consumer Marketing, general manager of eBay Canada, global marketing head of PayPal, and CMO of eBay North America.

Earlier in his career, Gary worked for six years at Pepsi, where he launched Aquafina, Pepsi's joint venture with Starbucks and was director of Brand Pepsi. He also spent two years at IBM running worldwide brand strategy and was an engagement manager at McKinsey & Company.

He earned a Bachelor of Arts degree in 1984 from Brown University and a Masters in Management in 1989 from the J.L. Kellogg Graduate School of Management, Northwestern University.

Jon Iwata, senior vice president, marketing and communications, IBM
Jon Iwata leads IBM’s marketing, communications and citizenship organization. His global team is responsible for the marketing of IBM’s product and services portfolio in more than 170 countries, market intelligence, communications, and stewardship of the IBM brand, recognized as one of the most valuable in the world.

Jon is the architect of IBM’s strategic brand platforms, including e-business, Smarter Planet, and Watson. He is recognized for innovation – from creating Think Academy, a mobile and cloud-delivered online university serving more than 375,000 IBMers, to the application of cognitive technologies in marketing and communications. He reports to IBM Chairman, President and Chief Executive Officer Ginni Rometty, serves as chairman of the IBM Values and Policy Advisory Board and is vice chairman of the IBM International Foundation.

Jon joined IBM in 1984 at the company’s Almaden Research Center in Silicon Valley. He was appointed vice president, corporate communications, in 1995 and senior vice president, communications, in 2002. He assumed his current role on July 1, 2008.

He is a trustee of Cooper Hewitt, Smithsonian Design Museum, a director of the Japan Society, director of the Association of National Advertisers and an advisory board member for the Yale Center for Customer Insights. He is past chairman of the Arthur W. Page Society, a professional group of Chief Communications Officers.

In 2015, Jon was inducted into the CMO Club Hall of Fame. That same year, he received the Distinguished Service Award from The Seminar, an organization consisting of Chief Communications Officers. He holds a B.A. from the School of Journalism and Mass Communications at San Jose State University. He is co-inventor of a U.S. patent for advanced semiconductor lithography technology.

Jim Stengel, president/CEO, The Jim Stengel Company, LLC
In October 2008, Jim Stengel shocked the marketing world by leaving his prestigious role as global marketing officer at Procter & Gamble, one of the world’s most admired brand-building companies. This bold move was Jim’s first step on a new mission to share his passion for growing business through a focus on higher ideals. To continue on his mission, Jim has embraced a variety of exciting roles: president/CEO of The Jim Stengel Company, LLC, a think tank and consultancy, author of Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies and Unleashing the Innovators: How Mature Companies Find New Life with Startups, speaker with the Washington Speakers Bureau®, and advisor to several companies.

As the former global marketing officer of $76 billion Procter & Gamble, Jim oversaw an $8 billion advertising budget and had organizational responsibility for nearly 7,000 people. Highly regarded, his leadership was recognized in 2008 when P&G was honored as the 2008 Cannes International Advertising Festival Advertiser of the Year for the first time in company history. He is best known for reinvigorating the company’s marketing culture, personally leading the transformation that firmly established P&G as one of the most admired brand-building companies in the world. During his seven years in the role, P&G’s sales doubled.

Prior to his promotion to P&G’s top advertising and marketing position in 2001, Jim had P&L responsibility for the company’s European baby care business. Previously, Jim held positions of increasing responsibility in P&G’s developing markets, Cosmetic, and Food businesses. He joined the company in 1983, and before that spent four years at Time Incorporated in the Time Life Books division.

Jim is widely known for leading innovation and for his commitment to building leading-edge marketing capabilities. He was recognized four times by Advertising Age as the number one “Power Player” in marketing. In 2005, he was recognized as Grand Marketer of the Year by Brandweek magazine, the same year P&G was named Marketer of the Year by Advertising Age. Jim was named to the first-ever Fortune Executive Dream Team in 2011. He has also served as Dean of the Young Marketers Academy at the Cannes Lions International Festival of Creativity since 2011, where he pioneered the CMO Accelerator program in 2013 and continues to serve as Dean.

Jerry Wind, Ph.D., Lauder Professor, Academic Director, The Wharton Fellows Program Director, SEI Center for Advanced Studies in Management, Professor of Marketing, The Wharton School
Jerry Wind, Ph.D. is internationally known for pioneering research on organizational buying behavior, market segmentation, conjoint analysis and marketing-driven business strategy. He consults with major firms around the world, provides expert testimony in intellectual property and antitrust cases, and has lectured in over 50 universities worldwide.

He is the founding Director of the Wharton SEI Center for Advanced Studies in Management (seicenter.wharton.upenn.edu) and the Wharton Future of Advertising Program (wfoa.wharton.upenn.edu). He is the founder of the Wharton Fellows program (whartonfellows.com) – a global network of CEOs and senior executives who are committed to lifelong learning focused on transformational leadership – and the co-founder of the Wharton-QS Reimagine Education program (reimagine-education.com).

Joining Wharton in 1967, Professor Wind led the creation of the Wharton Executive MBA Program, the reinvention of the Wharton MBA curriculum and development of the Wharton globalization strategy. He was founding director of the Joseph H. Lauder Institute, the Wharton International Forum, founding editor of the Wharton School Publishing, cofounded the Interdisciplinary Center Herzliya and is the Chair of its Academic Council.

Professor Wind has edited top marketing journals and published over 300 articles, chapters and papers, and 25 books. He received the four major marketing awards: Buck Weaver, Charles Parlin, Converse, and AMA/Irwin Distinguished Educator Award, and was one of the nine original Legends in Marketing. He is the former Chancellor of the International Academy of Management (IAM), former academic trustee of the Marketing Science Institute and former chairman of the College of Marketing of the Institute of Management Science. He is a member of the Board of Directors of the Marketing Accountability Standards Board and a member of the boards of a number of Wharton's centers, including the Lauder Institute and Knowledge@Wharton.

He is a trustee of The Philadelphia Museum of Art and chairman of its marketing committee and an active advisor to a number of arts and culture organizations. He is a member of the executive committee of SEI and sits on the advisory boards of a number of companies including the Fung Retailing Group, DreamTime Vision and other start-ups.

The mission of the New York American Marketing Association (www.NYAMA.org) is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA NEW YORK is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community.

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New York American Marketing Association Opens Nominations  Nominations for 2017 Marketing Hall of Fame®

NEW YORK, September 28, 2016 – The New York American Marketing Association today announced the open call for nominations for 2017 Marketing Hall of Fame® inductees, who will be honored at an induction ceremony this spring in New York.

Nominations can be submitted by visiting https://mhof.wpengine.com/nominate/, with a deadline of October 15, 2016. Both members and non-members of the NYAMA can submit nominations.

The Marketing Hall of Fame (www.marketinghalloffame.org) was established to celebrate brilliance in marketing across all fields and industries, recognizing individuals who are making outstanding contributions to the field and inspiring a new generation of marketers.

The prestigious annual honor is open to any current marketing practitioner from the corporate, agency, research or academic worlds with a minimum of 10 years’ experience, who is responsible for marketing innovations that have had dramatic impact on business results, raised marketing’s profile in business overall or moved the profession forward by creating new tools and approaches.

Past inductees include leaders who have transformed the role of marketing, John Hayes, former chief marketing officer, American Express, Trevor Edwards, president, Nike Brand; Yvon Chouinard, founder, Patagonia, Beth Comstock, Vice Chair, GE; and Joseph V. Tripodi, Global GMO of Subway, and former CMO of The Coca-Cola Company and Allstate; agency mold-breakers, Bob Greenberg, founder, chairman/CEO, R/GA. Shelly Lazarus, chairman emeritus, Ogilvy & Mather; and legendary thought-leaders, strategist and author Al Ries; David Aaker, vice chairman, Prophet and professor emeritus, Berkeley-Haas School of Business, and Philip Kotler, author and distinguished professor of International Marketing, Kellogg School of Management, Northwestern University.

“Through the Marketing Hall of Fame, the New York AMA provides a forum for the marketing community to rise above the fragmentation that besets it and celebrate brilliance across the whole profession,” said Joanna Seddon, Marketing Hall of Fame co-chair and president, Global Brand Consulting, OgilvyRED, “Marketing has never been more exciting. Marketers are being recognized as the champions of digital, transformation and growth, and elevated to CEO and Board positions. We invite everyone to join us in that excitement by nominating candidates for our next group of inductees.”

All nominations are evaluated by the NYAMA Marketing Hall of Fame Committee, for contributions against four criteria: marketing that drives extraordinary business results; raising marketing’s profile; marketing innovation and creativity; and inspiring and developing other marketers

A short-list of the 40-50 most highly qualified nominees is then voted on by the Marketing Hall of Fame Academy, an exclusive, invitation-only body of over 200 senior marketers, agency executives, researchers and academics hand-selected by the NYAMA Board of Directors, who cast ballots to determine the 12 finalists. A final panel of judges made up of past inductees and top executives from the leading marketing associations and organizations will then select the 2017 inductees.

Past sponsors of the Marketing Hall of Fame include, PwC, American Express, IBM, GE, Blackstone Group, R/GATwitter, The Wall Street Journal, J. Walter Thompson, BBDO, Ogilvy, McCann Worldgroup, Wieden+Kennedy, OMD | the grid, media partner Advertising Age, Columbia Business School, GreenBook, Insight Innovation Exchange, Thornberg & Forester, Verse Group LLC and others.

For information about sponsorship opportunities, please contact NYAMA board member Lee Hornick at leehornick@hotmail.com.

The mission of the New York American Marketing Association (NYAMA, www.nyama.org is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the NYAMA is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community.

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Media Contact:
Jack Mello, jack.mello@gmail.com, cell 201-981-5617

R/GA CEO Bob Greenberg, Marketing Guru Al Ries
and Former American Express CMO John Hayes
Selected as AMA’s 2016 Marketing Hall of Fame® Inductees

Induction ceremony April 28, 2016 at PwC headquarters in NY.

NEW YORK, March 9, 2016 – The American Marketing Association, NY Chapter today announced three leaders responsible for outstanding contributions to the field of marketing as 2016 inductees to its Marketing Hall of Fame®: Bob Greenberg, founder, chairman/CEO of trailblazing agency R/GA; John Hayes, former chief marketing officer at American Express; and legendary marketing strategist and author Al Ries.

The three will be celebrated at the 2016 Marketing Hall of Fame Induction Ceremony on Thursday, April 28, 2016, 6:00-9:00 pm in the auditorium at PwC headquarters, 300 Madison Avenue at 42nd St in New York. For tickets and other information, please visit www.marketinghalloffame.org.

The Marketing Hall of Fame was established by the NY chapter of the AMA (http://www.nyama.org) to celebrate brilliance in marketing across all fields and industries. Each year, the program recognizes individuals who are making outstanding contributions to the field and inspiring a new generation of marketers.

The honor is open to any current marketing practitioner from the corporate, agency, research or academic worlds with a minimum of 10 years experience who is responsible for marketing innovations that have had dramatic impact on business results, raised marketing’s profile in business overall or moved the profession forward by creating new tools and approaches.

Past Marketing Hall of Fame inductees include Trevor Edwards, president, Nike Brands; Yvon Chouinard, founder, Patagonia; Shelly Lazarus, chairman emeritus, Ogilvy & Mather; Beth Comstock, CMO, GE; Joseph V. Tripodi, former chief marketing & commerce officer, The Coca-Cola Company; David Aaker, vice chairman, Prophet and BerkeleyHaas School of Business, UC Berkeley professor emeritus, and Philip Kotler, author and distinguished professor of International Marketing, Kellogg School of Management, Northwestern University.

The selection process began last September with an open call for nominations, drawing more than 200 nominations. NYAMA’s Marketing Hall of Fame Committee evaluated the nominations against the inductee criteria and developed a shortlist of the 50 highest-qualified nominees. This shortlist was reviewed by the Marketing Hall of Fame Academy (https://mhof.wpengine.com/marketing-hall-of-fame-academy/), an exclusive, invitation-only body of 180 senior marketers, agency executives, researchers and academics hand-selected by the NYAMA Board of Directors, who cast ballots to determine the 12 finalists.

This year’s three inductees were selected from the finalists list by the Marketing Hall of Fame Final Judging Panel, which included top executives from the industry’s leading marketing, advertising and research associations and organizations and past Marketing Hall of Fame inductees: David Aaker, vice chairman, Prophet and BerkeleyHaas School of Business, UC Berkeley professor emeritus; David W. Almy, CEO, Marketing Research Association (MRA); Trevor Edwards, president, Nike Brands; Gayle Fuguitt, CEO, Advertising Research Foundation (ARF); Nancy Hill, CEO, 4As; Russ Klein, CEO, American Marketing Association (AMA); Shelly Lazarus, chairman emeritus, Ogilvy & Mather; Bob Liodice, CEO, Association of National Advertisers (ANA); Kendall Nash, past-president, Qualitative Research Consultants Association, and Earl Taylor, CMO, Marketing Science Institute.

“Our 2016 inductees represent an extraordinarily impressive cross-section of influential marketers, all world-renowned for their outstanding contributions to the field,” said Joanna Seddon, president of the NYAMA and president, Global Brand Consulting, OgilvyRED. “Selection of these inductees is the decision of the several hundred marketers leading marketers who form our Marketing Hall of Fame Academy and final judging panel. This rigorous process has once again resulted in our honoring three leaders who are shaping the ways we practice marketing today and inspiring the marketers of the future.”

“We established the Marketing Hall of Fame to recognize our most admired colleagues for the many brilliant ways they have advanced our profession,” said Robert Kahn, 2016 Marketing Hall of Fame chairman, NYAMA board member and founder, Kahn Consulting, Inc. “We are extremely proud to celebrate the extraordinary contributions of Bob Greenberg, John Hayes and Al Ries, all of whom truly represent the pinnacle of leadership and innovation in our field.”

The 2016 Marketing Hall of Fame Induction Ceremony on April 28, 2016 at PwC headquarters in New York will include cocktails and hors d’oeuvres followed by presentations from each of this year’s inductees. By providing an overview of their careers and most notable successes, the event will offer attendees rare insights into each inductee’s view of how marketing will evolve in the future.

The NYAMA Marketing Hall of Fame Committee is chaired by Robert Kahn, founder, Kahn Consulting, Inc. The committee includes OgilvyRED’s Joanna Seddon; Don Sexton, professor of marketing, Columbia Business School; Randall Ringer, CEO, Verse Group LLC; Lukas Pospichal, managing director, GreenBook and NYAMA; David Rogers, faculty, Digital Marketing and executive director, BRITE, Columbia Business School; Lee Hornick, president, Business Communications Worldwide; Priya Doty, senior director product marketing, CA Technologies; Cristiano Andreotti, creative director, Verse Group, LLC; Lisa Merriam, president, Merriam Associates; Molly Purcell, marketing and administrative coordinator, NYAMA; Jack Mello, Jack Mello PR and other NYAMA volunteers.

Premium sponsors for the 2016 Marketing Hall of Fame include R/GA, PwC, media partner Advertising Age and others to be announced soon. Past sponsors included a range of leading brands and agencies such as American Express, IBM, GE, Blackstone Group, Twitter, The Wall Street Journal, J. Walter Thompson, BBDO, Ogilvy, McCann Worldgroup, Wieden+Kennedy, OMD | the grid, Columbia Business School, GreenBook, Insight Innovation Exchange, Thornberg & Forester, Verse Group LLC and others. For information about sponsorship opportunities, please contact NYAMA board member Lee Hornick at leehornick@hotmail.com.

2016 Marketing Hall of Fame inductee bios:

Bob Greenberg, founder, chairman/CEO, R/GA
Bob Greenberg has been a pioneer in the advertising and communications industry for nearly four decades. He leads the vision for R/GA, an agency that serves as the partner for Fortune 500 companies and world-renowned brands, including Nike, Beats by Dr. Dre, Unilever, Samsung, Google, Verizon, and Johnson & Johnson.

R/GA is one of the world’s most influential agencies, emphasizing the importance of business and brand consulting, product and service innovation and breakthrough communications in the connected age. Bob recently led the vision for the new R/GA headquarters. By connecting the physical and digital landscapes and reimagining the relationship between architecture, design, and technology, Bob built a connected space that inspires creativity, innovation, and collaboration while helping to retain its top talent.

Bob, along with his brother Richard, founded R/Greenberg Associates (R/GA) in 1977 with the idea of creating a company that valued design but also focused on developing leading-edge motion graphics and live-action film and video production. The company created groundbreaking visual effects for movies such as Alien, Predator, Se7en and Zelig. To date, R/GA’s body of work spans 400 feature films and 4,000 television commercials, and the company has offices in New York, Chicago, Austin, San Francisco, Los Angeles and Portland, and internationally in London, Bucharest, Istanbul, São Paulo, Santiago, Buenos Aires, Sydney, Singapore and Shanghai.

Bob has evolved the company several times since its founding, transforming it from a world-class movie title shop, to a digital studio, to a major digital advertising agency and today, to an all-in-one full-service agency, product and service innovator and consultancy. Now in its fifth business model, R/GA has become one of the most successful integrated marketing services companies, creating everything from new products and digital services to social and mobile campaigns to broadcast commercials.

He has served on the boards of numerous schools and organizations, including the Tisch School of the Arts (Dean’s Council Advisory Board), NYU’s Interactive Telecommunications Program, and Parsons The New School for Design. Bob currently serves on the boards of Brooklyn Academy of Music, the Ad Council, and the Berlin School of Creative Leadership, and is also a member of The Academy of Motion Picture Arts and Sciences.

Bob has won almost every industry award for creativity, including the Academy Award, D&AD, and Cannes Lions. Among his most notable awards are the Cannes Lions lifetime achievement Lion of St. Mark, Honorary Royal Designer for Industry (HonRDI) from the Royal Society for Arts, the ANDYs Bravery Award, the 2007 BDA Lifetime Achievement Award, Clio Lifetime Achievement Award in 2006, Cooper-Hewitt National Design Award for Communications in 2003, and the Chrysler Award for Innovation in Design. He was also the Cannes International Advertising Festival Cyber Jury President in 2004 and 2013, served as a member of the 2005 Titanium Jury, and President of the Titanium and Integrated Jury in 2010. Bob was also recently inducted into the Advertising Hall of Fame and the Creative Hall of Fame.

John Hayes, former chief marketing officer, American Express

John Hayes is former chief marketing officer of American Express, which does business in over 120 countries. For more than 20 years, John oversaw American Express’s marketing efforts worldwide, shaping both the company and its brand.

In addition to overseeing marketing strategies and product development, he led the functions of global advertising, digital marketing, market research, corporate sponsorships, brand management and publishing organizations. He has been the force behind the business strategies that have resulted in iconic campaigns such as “My life. My card.” Under John’s leadership, American Express also created over 200 new product launches including the coveted Centurion black card, Blue and more recently Serve from American Express.

Giving back is a core value at American Express and the company is often credited as having launched the first cause-related marketing campaign in history. John has continued this tradition, helping to impact the lives of many through programs such as “Charge Against Hunger” providing food for those in need across the country, “Save The Music” supporting music programs in underprivileged schools in America, and most recently, “Members Project” which empowers the community of members in new ways to make a difference in the world in which we live.

In 2001, John brought American Express in as the founding sponsor of the Tribeca Film Festival, created to revitalize and bring business and energy back to lower Manhattan after the events of September 11, 2001, and in 2006 he was one of the creators of the (RED) campaign, a revolutionary marketing effort to address the AIDS emergency in Africa.

John served on the Yahoo Board of Directors, and is a member of “The Well” at Charity Water and sits on the council for Save the Children – Newborn and Child Survival campaign. He has been recognized for his contribution to business and the community on numerous occasions, most recently receiving the “2010 Corporate Marketing Executive of the Year” by the Delaney Report, “2009 Global Leadership Award” from the UJA of NY and honored with the “2007 Distinguished Citizenship Award” from the John A. Reisenbach Foundation. His work also received an Emmy Award in 2007 from the Academy of Television, Arts and Sciences and numerous Cannes Lions including two Grand Prix awards in 2012.

John received a BA in communications from Seton Hall University and was the president of Lowe and Partners, prior to joining American Express.

Al Ries, marketing strategist and author

Al Ries is a legendary marketing strategist and the bestselling author of 11 books which have sold over three million copies worldwide, including “Positioning, Marketing Warfare,” “The 22 Immutable Laws of Marketing”, “Focus” and “The Fall of Advertising & the Rise of PR”.

In 1972, Al co-authored the now infamous three-part series of articles declaring the arrival of the “Positioning Era” in Advertising Age magazine. The concept of positioning revolutionized how people viewed advertising and marketing, which was traditionally thought of as communications. “Positioning” told marketers to forget communicating the benefits of a brand, instead you need to look inside the mind of the consumer to find a position you can own. Success depends on finding an open hole in the mind and then become the first to fill the hole with your brand name.

Positioning wasn’t the only big idea Al Ries contributed to marketing. In his six decades of work, Al has introduced many new ideas including focus, origin of brands, immutable laws of branding” and the rise of PR. His latest book, “War in the Boardroom”, covers the battle between marketing and management over strategy.

As a marketing consultant, Al has worked with hundreds of companies around the world including Apple, Disney, Doritos, Frito-Lay, Ford, Microsoft, Monsanto, Georgia-Pacific, Great Wall Motors, P&G, Papa John’s Pizza, Samsung, Siemens and Unilever.

He started his career in the ad department of General Electric, and six years later joined Needham Louis & Broby and then Marsteller Inc. By 1963, he was ready to break out on his own and founded the Ries Cappeillo Colwell advertising agency. It was a successful as a B-to-B agency, but the launch of the positioning concept put them on the map and became the buzzword of the decade. The agency was renamed Trout & Ries Advertising in 1979, with Al serving as chairman, and in the long-awaited “Positioning” book was published in 1981. Al and Jack Trout went on to write four additional books together: “Marketing Warfare”, “Bottom-up Marketing”, “Horse Sense” and “The 22 Immutable Laws of Marketing”.

Al began the third act of his career in 1994 when he joined with his daughter Laura Ries, fresh out of Northwestern University and after a short stint at TBWA Advertising, to form Ries & Ries consulting.

In 1996, Al wrote his seminal classic book “Focus”. which continues to be his mantra for successful brand building and positioning. In 1997, the Ries duo relocated to Atlanta for the weather and access to the world’s busiest airport. Over the past 20 years, Al and Laura have written five books together including “The 22 Immutable Laws of Branding”, “The 11 Immutable Laws of Internet Branding”, “The Fall of Advertising & the Rise of PR”, “Origin of Brands” and “War in the Boardroom”. Their latest marketing ideas are “Visual Hammer” and “Battlecry”, with Al writing the prefaces to these two books published by Laura.

Al turns 90 years old in 2016, but you would never know it. He continues to actively work full-time consulting with clients, writing his Advertising Age column and traveling the world giving speeches, going to Sri Lanka, Italy, Japan and China in the last year alone. The Ries & Ries China office has been particularly busy the past decade, educating and consulting with Chinese marketing professionals on the principles of positioning and focus.

Al has served as president of the Association of Industrial Advertisers (now the Business Marketing Association) and president of the Advertising Club of New York.

The mission of the New York American Marketing Association (NYAMA, www.nyama.org is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the NYAMA is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community.

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Celebrating brilliance in marketing, four inductees to be announced in February, induction ceremony set for April 28 at PwC headquarters in NYC.

NEW YORK, November 23, 2015 — The American Marketing Association, NY Chapter (NYAMA) has revealed the distinguished final judging panel for the 2016 Marketing Hall of Fame®, consisting of leaders from many of the industry’s leading associations and organizations and 2015’s four inductees.

The Marketing Hall of Fame (www.marketinghalloffame.org) was created by NYAMA to celebrate brilliance in marketing across all fields and industries. The program is dedicated to recognizing individuals who are making outstanding contributions to the field, and educating and inspiring a new generation of marketers.

The process stated with an open call for nominations this fall which attracted more than 200 candidates. After the field is narrowed to 40 semi-finalists by the Marketing Hall of Fame Committee, that shortlist will then be voted on against a rigorous set of criteria by the Marketing Hall of Fame Academy (https://mhof.wpengine.com/marketing-hall-of-fame-academy/), an exclusive, invitation-only body of 200 senior marketers, agency executives, researchers and academics hand-selected by the NYAMA Board of Directors, who cast ballots to determine the 12 finalists.

The four 2016 inductees will then be selected by the Marketing Hall of Fame’s stellar final judging panel consisting of David W. Almy, CEO, Marketing Research Association (MRA); Gayle Fuguitt, CEO, Advertising Research Foundation (ARF); Nancy Hill, CEO, 4As; Russ Klein, CEO, American Marketing Association (AMA); Bob Liodice, CEO, Association of National Advertisers (ANA); Kendall Nash, president, Qualitative Research Consultants Association, and Earl Taylor, CMO, Marketing Science Institute, as well as 2015 inductees Trevor Edwards, president, Nike Brand; Shelly Lazarus, chairman emeritus, Ogilvy & Mather; and David Aaker, vice chairman, Prophet and professor emeritus, BerkeleyHaas School of Business, UC Berkeley.

The selection committee was coordinated by Don Sexton, NYAMA past-president and professor of marketing, Columbia University.

“This year’s nominees represented an extraordinarily impressive cross-section of influential marketers,” said Robert Kahn, founder, Kahn Consulting, Inc., NYAMA board member and chair of the Marketing Hall of Fame Committee. “We will rely on the deep collective wisdom of this final judging panel to select the four 2016 inductees who have helped shape marketing as we know it and continue to inspire the next generation of marketing practitioners.”

“We’re thrilled to once again have such an illustrious final judging panel,” added Joanna Seddon, president, Global Brand Consulting, OgilvyRED and current NYAMA president. “These industry leaders are well qualified to make the final determination of who this year is most deserving of this highest honor in marketing.”

The 2016 Marketing Hall of Fame Induction Ceremony will take place on April 28, 2016 at PwC headquarters in New York, where the evening will include cocktails and dinner followed by presentations from each inductee on the future of marketing.

PwC is a sponsor of the 2016 Marketing Hall of Fame, with past sponsors including a range of leading brands and agencies such as American Express, IBM, GE, Blackstone Group, Twitter, The Wall Street Journal, Advertising Age, J. Walter Thompson, BBDO, Ogilvy, R/GA, McCann Worldgroup, Wieden+Kennedy, OMD | the grid, Columbia Business School, GreenBook, Insight Innovation Exchange, Thornberg & Forester, Verse Group LLC and others. For information about sponsorship opportunities, please contact Robert Kahn at bob@kahnconsulting.com.

The mission of the New York American Marketing Association (NYAMA, www.nyama.org is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the NYAMA is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community.

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