New York American Marketing Association Opens Nominations  Nominations for 2017 Marketing Hall of Fame®

NEW YORK, September 28, 2016 – The New York American Marketing Association today announced the open call for nominations for 2017 Marketing Hall of Fame® inductees, who will be honored at an induction ceremony this spring in New York.

Nominations can be submitted by visiting http://www.marketinghalloffame.org/nominate/, with a deadline of October 15, 2016. Both members and non-members of the NYAMA can submit nominations.

The Marketing Hall of Fame (www.marketinghalloffame.org) was established to celebrate brilliance in marketing across all fields and industries, recognizing individuals who are making outstanding contributions to the field and inspiring a new generation of marketers.

The prestigious annual honor is open to any current marketing practitioner from the corporate, agency, research or academic worlds with a minimum of 10 years’ experience, who is responsible for marketing innovations that have had dramatic impact on business results, raised marketing’s profile in business overall or moved the profession forward by creating new tools and approaches.

Past inductees include leaders who have transformed the role of marketing, John Hayes, former chief marketing officer, American Express, Trevor Edwards, president, Nike Brand; Yvon Chouinard, founder, Patagonia, Beth Comstock, Vice Chair, GE; and Joseph V. Tripodi, Global GMO of Subway, and former CMO of The Coca-Cola Company and Allstate; agency mold-breakers, Bob Greenberg, founder, chairman/CEO, R/GA. Shelly Lazarus, chairman emeritus, Ogilvy & Mather; and legendary thought-leaders, strategist and author Al Ries; David Aaker, vice chairman, Prophet and professor emeritus, Berkeley-Haas School of Business, and Philip Kotler, author and distinguished professor of International Marketing, Kellogg School of Management, Northwestern University.

“Through the Marketing Hall of Fame, the New York AMA provides a forum for the marketing community to rise above the fragmentation that besets it and celebrate brilliance across the whole profession,” said Joanna Seddon, Marketing Hall of Fame co-chair and president, Global Brand Consulting, OgilvyRED, “Marketing has never been more exciting. Marketers are being recognized as the champions of digital, transformation and growth, and elevated to CEO and Board positions. We invite everyone to join us in that excitement by nominating candidates for our next group of inductees.”

All nominations are evaluated by the NYAMA Marketing Hall of Fame Committee, for contributions against four criteria: marketing that drives extraordinary business results; raising marketing’s profile; marketing innovation and creativity; and inspiring and developing other marketers

A short-list of the 40-50 most highly qualified nominees is then voted on by the Marketing Hall of Fame Academy, an exclusive, invitation-only body of over 200 senior marketers, agency executives, researchers and academics hand-selected by the NYAMA Board of Directors, who cast ballots to determine the 12 finalists. A final panel of judges made up of past inductees and top executives from the leading marketing associations and organizations will then select the 2017 inductees.

Past sponsors of the Marketing Hall of Fame include, PwC, American Express, IBM, GE, Blackstone Group, R/GATwitter, The Wall Street Journal, J. Walter Thompson, BBDO, Ogilvy, McCann Worldgroup, Wieden+Kennedy, OMD | the grid, media partner Advertising Age, Columbia Business School, GreenBook, Insight Innovation Exchange, Thornberg & Forester, Verse Group LLC and others.

For information about sponsorship opportunities, please contact NYAMA board member Lee Hornick at leehornick@hotmail.com.

The mission of the New York American Marketing Association (NYAMA, www.nyama.org is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the NYAMA is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community.

# # #