Officers:

 

Robert Kahn, President
Founder
Kahn Consulting, Inc.

Robert Kahn is a well-known leader in corporate and consumer branding, marketing, and advertising. He founded Kahn Consulting in 2006 and since that time has completed assignments for over 40 clients. Previously, Bob was Chief Marketing Officer at NetJets, a Berkshire Hathaway company. Kahn is perhaps best known as a founding member of Futurebrand, the global consultancy of McCann-Erickson.

Prior to founding Kahn Consulting, Inc. he ran Ogilvy & Mather’s Brand Asset Management Group, and also served as the General Manager of the Brand Integration Group. At Ogilvy, Kahn developed branding solutions for American Express, IBM, Kodak, DuPont, Goldman Sachs, Time Warner Cable and others.

Previously, he was CMO At Enterprise IG, (now the Brand Union) and was Senior Strategist for Faith Popcorn’s Brain Reserve. Earlier in his career, Kahn co-managed the corporate identity practice at Landor Associates, San Francisco, where clients included Century 21, Hilton, Mazda, Hyatt, Warner Bros, and Dollar Rent A Car. Previously, he was a partner in the Los Angeles design and marketing boutique, Dyer/Kahn. He has a B.A. from the University of Pennsylvania and an M.B.A. from Pepperdine University. A frequent presenter at branding forums, Kahn has authored numerous articles and has been featured CNBC, USA Today, Adweek, MSNBC, NY Times and the WSJ.

 

 

Peter Owen, President-Elect
Lincoln Sales Zone Manager
The Ford Motor Company

I am a young professional with seven years of experience in sales and sales leadership. I began my career at Ford Motor Company in the Marketing, Sales, and Service division as a Zone Manager in the New York region.

In recognition for designing, customizing, and delivering the associated training to Ford dealerships, I was awarded Ford’s top performance rating, the Top Achiever, in 2013. I am currently in charge of customer satisfaction at all 110 Ford and Lincoln dealers in the New York region.

I earned my MBA at Columbia Business School and have a BBA in Marketing from the University of Wisconsin – Madison. I am the teaching assistant for Marketing Planning at Columbia Business School for both the Saturday only and Friday/Saturday Executive MBA classes.

 

 

Matthew Quint, Senior Vice President
Director, Center on Global Brand Leadership
Columbia Business School

As Director of Columbia Business School’s Center on Global Brand Leadership, Matthew researches, writes, and presents on a wide range of issues aimed at inspiring strategic decision-making. He has particular expertise in marketing ROI, strategies for marketing in the digital age, and the development of creative and effective brand communications.

Matthew is the co-producer of the Center’s acclaimed BRITE Conference series which brings together more than 500 big thinkers in industry and academia to discuss how innovation and technology help build strong brands. He has worked with senior executives from various leading companies — including Aimia, Coach, and Deloitte– to conduct research, produce events, and promote knowledge sharing among branding and marketing professionals.

Previously, Matthew held positions at Columbia University where he developed the Columbia Center on Sustainable International Investment. Prior to moving to New York City, Matthew was the Assistant Counsellor (Nuclear Science & Technology) at the Embassy of Australia in Washington, DC. He has a M.S. in strategic communications from Columbia University and a B.A. in political science and history from Cornell University. Matthew is a board member of New York City Children’s Theater and an advisory board member of The Shuffle Concert.

 

 

Peter Orban, Treasurer/Secretary

 

 

Joanna Seddon, Immediate Past President
President, Global Brand Strategy
OgilvyRED

Joanna leads the global brand consulting practice for OgilvyRED with assignments across the global network. She specializes in helping clients maximize the financial potential of their brand and marketing strategies. She is recognized as a global expert on brand creation and growth strategies, brand architecture, and brand valuation. She has more than 20 years of experience in providing strategic recommendations with measurable financial impact to leading clients worldwide.

Joanna was previously the founder and CEO of Millward Brown’s global brand consulting practice. In her role at Millward Brown, Joanna was responsible for the development of fresh approaches to brand and marketing strategy. This included creation and implementation of the BrandZ Top 100 ranking of the world’s most valuable brands, published annually in the Financial Times.

Prior to joining Millward Brown, Joanna was a founding partner and Executive Vice President for Worldwide Strategy at FutureBrand, pioneering the integration of brand strategy and brand identity. Joanna also led a cross-agency group within IPG dedicated to creating best practices in marketing accountability.
Joanna has worked with the world’s leading companies to design, develop and implement programs to optimize the value created by brand and marketing. Engagements span a wide range of categories—from Procter & Gamble and Unilever, to Coca Cola, Bacardi, Visa, Citi, BP, UPS, Microsoft, and AT&T. Recent brand portfolio work includes the development of major new systems for DuPont and BP.

Joanna also helped to lead the successful turnaround and sale of a division of McKesson Corporation, a global leader in supply chain management.

Joanna holds a Doctorate from Oxford University and is well known as a speaker and writer on brand strategy, brand valuation and marketing ROI issues. Her most publications include, The Brand in the Boardroom, awarded the 2014 WPP Atticus Grand Prix.

 

 

 

Directors:

 

Don Sexton, Past President
Professor of Marketing
Columbia University

Don Sexton is Professor of Marketing and of Decisions, Risk, and Operations, Columbia University. Don received his Ph.D. and M.B.A. from the University of Chicago in the fields of economics and mathematics, has been teaching for fifty years at Columbia, and is a recipient of the Business School’s Distinguished Teaching Award.

Don regularly teaches internationally in China, Australia, Russia, Prague, and India. His articles have appeared in numerous publications such as the Harvard Business Review, Journal of Marketing, Journal of Marketing Research, and Management Science.  His books are best sellers and have been translated into several languages including Chinese, Polish, Indonesian, Turkish, and Russian.

He is frequently quoted in media such as the New York Times, Business Week, Advertising Age, WCBS, and Beijing’s China Economic Daily. His research concerns marketing and branding strategy and return on marketing investment. He is a recipient of the 2011 Marketing Trends Award for his path-breaking work on the development of marketing and branding strategies.

Don is the founder and president of The Arrow Group, Ltd.®, a firm that provides consulting and training services in the areas of marketing and branding to companies such as GE, Pfizer, IBM, Unilever, Citi, Boeing, Sony, Verizon, Pepsi, and DuPont.

 

 

Craig Charney, Insights Chair
President
Charney Research

Craig Charney is a pollster and political scientist with more than two decades’ experience in over 45 countries. He is an expert in strategic communication, democracy promotion, and development evaluation. His clients include leaders in marketing, development, and security, from Samsung and Monsanto, to USAID and the World Bank, and the Defense Department and the International Peace Institute. He helped multinationals develop sales strategies for engineers in China and Vietnam and drivers in South Africa and India. His report on Muslim anti-Americanism for the Council on Foreign Relations helped shape public diplomacy in the second Bush and first Obama administrations. He was called to the White House to present his Afghanistan and Pakistan research in the Afghan strategy review. “If there is an expert on polling in the midst of turmoil, it is Craig Charney,” writes conservative commentator Ryan Sage. Liberal pundit Errol Louis calls him a “super-pollster.”

 

 

Bianca Di Salvo, Mentoring Chair
Chief Discovery Officer and Strategy Facilitator
Di Salvo Research & Strategy, Inc.

Curious by nature, Bianco Di Salvo started her career in observational research, studying the habits of primates, whales, and Tapirs.

As she learned more about business her curiosity turned to how human needs and longings can be satisfied by companies, their products, and services. Trained in observational, quantitative and qualitative research methods, Ms. Di Salvo held insights positions on the research vendor and client side supporting companies like Coach, HBO, and Chase.

In 2004 she started her own firm to fill in the gap that exists between market insights and business impact. Her firm, Di Salvo Research & Strategy, focuses on three areas: research program design, uncovering new knowledge that offers a competitive advantage and facilitated insights sessions to help marketers use knowledge to define business strategy, design more effective marketing programs and communications.

Her experience covers a range of issues including corporate visioning, positioning, communication development, customer experience and loyalty. She has done work for a wide variety of companies including GE, HJ Heinz, L’Oreal, Microsoft, RBS, Time Inc., US Bank and Viacom.

She holds an MBA in Marketing and Marketing Research from the City University of New York.
 

 

Lisa Merriam, Communications Chair
President
Merriam Associates

Lisa is a brand consultant who helps create and build profitable brands. She has decades of experience working with businesses of all sizes, from Fortune 500 companies and major brands, to start-ups fast-growth businesses across all aspects of branding.

Her expertise includes brand strategy, brand naming, brand identity, brand launch, copywriting, digital branding, search engine optimization, thought leadership and video production.

Prior to becoming an independent consultant, she was a director in the Brand Strategy practice of McCann-Erickson’s FutureBrand consultancy. On the client side, she was Marketing Director at E Ink Corporation, an MIT start-up that developed the display technology in the Amazon Kindle.

She began her career selling advertising space and syndicated data at Downey Communications, a family-owned company. Lisa learned about business, selling, writing, and entrepreneurship from her parents, both of whom started and ran their own successful companies.

Lisa is a frequent contributor of subject matter expertise to NPR, CBS, CNN, BBC, Fortune, Crain’s, The Atlantic, Marketing Daily and many others. She writes for publications such as Forbes, Yahoo Finance, American Bank Marketing, Manufacturing, Apparel Magazine, China Business News, Sporting Goods Business and others. Her book Merriam’s Guide to Naming was first published in 2009, with a second edition in 2013.

 

 

Karen McFarlane, Membership Chair
Founder
Kaye Media Partners

Karen McFarlane is the Principal/Owner of Kaye Media Partners. KMP is a strategic marketing practice that helps high-growth technology companies drive demand for their products and services, develops innovative mobile and web apps, and creates high-impact digital content. As a senior marketing executive with over twenty years of experience in the hi-tech, financial, real estate and entertainment fields, Karen works closely with the C-Suite to devise revenue-generating marketing programs that elevate their brand image, improve marketing productivity and embrace strategic partnerships to advance their business.

Karen is an Advisor for NYJAC Golf Classic’s Hope Scholarship Fund and Fades2Black Media Group, where she is also a Producer. Karen was an Adjunct Lecturer in Marketing at Baruch College and served on the Board of Jack and Jill of America Inc. – Mid-Hudson Valley as Technology Chair. She currently volunteers for the Taproot Foundation, serves on the Board of Trustees at the Rippowam Cisqua School in Bedford, NY and on the Board of Directors for the New York American Marketing Association.

Karen received her B.S. from New York University, continued her studies in Media Arts and Film at NYU and later earned her M.B.A. from American Intercontinental University.

 

 

Keith Reynolds, Programming Chair
Marketing and Sales Lead
Galileo Tech Media

 

 

Young Mi Park, Executive Circle Chair
SVP
Starnex Co., Ltd.

 

 

Jason Revzon, Direct Marketing Chair
Strategic Digital Consultant
Revzon Rocks!

Jason Revzon has specialized in building successful digital businesses for traditional companies over the past 20 years, currently as lead strategic consultant at Revzon Rocks! where he works on digital direct marketing for clients that range from global FinTech start-ups to wholesale flower-bulb e-commerce sites.

Recently, as SVP, Interactive at The Taunton Press, publishers of Fine Cooking, Fine Woodworking and other enthusiast titles, Jason was able to increase site traffic ten-fold with over 5.2MM Monthly Visitors and 150,000 paying online members on Taunton’s award-winning and profitable Home and Garden Network through a mix of SEO, email marketing, and digital innovation. He was also instrumental in creating new interactive online tools, developing custom programs for major national advertisers, creating top mobile cooking apps and launching six new online stores.

Jason has also served as a digital leader in roles at Tribune Co., Lifetime Networks, and Bottom Line Inc. after getting his start writing four-word headlines at AOL’s Digital City.
 
 

 

 

Staff:

 

Lukas Pospichal
Managing Director
AMA New York

 

 

Molly Purcell
Marketing and Administrative Coordinator
AMA New York