Connie Weaver has spent the past 30 years as a marketing leader tasked with transforming some of the nation’s most venerable brands. At AT&T Connie led the transformation of the brand from a B2C powerhouse to a B2B networking company. As CMO of The Hartford, she ushered the company both through TARP and its 200th anniversary. Today as CMO of TIAA-CREF, Weaver is transforming a historic retirement monopoly into a contemporary, diversified financial services leader.
As senior vice president and chief marketing officer, Ann Lewnes is responsible for Adobe’s corporate brand, corporate communications and integrated marketing efforts worldwide. Lewnes has made it her mission to make Adobe and “digital marketing” synonymous. Prior to joining Adobe in November 2006, Lewnes served as vice president of sales and marketing at Intel Corporation where she managed the Intel Inside program and other groundbreaking campaigns. In 2000, Lewnes was elected to the American Advertising Federation’s Hall of Achievement. In 2010, she was honored with a Changing The Game Award by the Advertising Women of New York (AWNY). As […]
Tony Hsieh, an internet entrepreneur and venture capitalist, is the CEO of the online shoe and clothing shop Zappos.com. Prior to joining Zappos, Hseih co-founded and sold the internet advertising network, LinkExchange to Microsoft in 1999 for $265 million. Hsieh received the Ernst & Young Entrepreneur of the Year Award in 2007. He authored Delivering Happiness, a book about his entrepreneurial endeavors. In 2009 Amazon.com announced the acquisition of Zappos.com in a deal valued at $1.2 billion.
Pat Fallon and his agency Fallon have received numerous laurels. Fallon was named Agency of the Year by Ad Age in 1984 and 1996; by Adweek in 2001. Fallon won two Super Bowl’s Highest Rated Commercials, one Grand EFFIE, 21 Gold and 50 Silver/Bronze awards. Fallon created BMW Films, one of the most breakthrough marketing ideas of all time — so unique that Cannes invented a new category, The Titanium Awards. Fallon’s imprint on NY clients is legendary: Citi Live Richly and Rolling Stone Perception/Reality and TIME Red Border were One Club’s campaigns of the decade.
A marketing research pioneer and innovator, Steven Cohen specializes in the design of research, the analysis of marketing data, and the application of marketing science tools to business problems. He pioneered the development and application of conjoint analysis, beginning in 1983 when he was the first marketing researcher in the USA to use Choice-based Conjoint Analysis and including the introduction of MaxDiff (Best-Worst) Scaling in 2002. In 2006, he jointly founded In4mation Insights. He started his career in 1983 as Technical Director at what is now Mercer Management consulting, moved to IRI, started his own firm (Stratford Associates), and […]
Bernard Arnaud has turned LVMH into one of the world’s largest and most powerful luxury brands. Upon assuming leadership of LVMH in 1989, he helped increase the company’s value by fifteen fold in eleven years. Sales and profit increased by 500% over the same period. His business strategy focused on the decentralization of LVMH brands. Under his leadership, LVMH engaged in numerous acquisitions including, Bulgari, Thomas Pink, DKNY, Fendi, and Loro Piana. Arnaud is a noted art collector, owning pieces by Picasso, Yves Klein, Henry Moore and Andy Warhol. He was instrumental in establishing LVMH as a major patron […]
Angela Ahrendts is Apple’s senior vice president of retail and online stores, reporting to CEO Tim Cook. Angela is responsible for the operation and expansion of Apple retail and online stores. Angela joined Apple from Burberry, where she served as CEO and led the company through a period of strong global growth. Prior to Burberry, she was executive vice president at Liz Claiborne Inc., and earlier in her career she served as president of Donna Karan International. Under Ahrendt’s stewardship, Burberry became the leading luxury brand on Facebook (15 million fans) and Twitter (over 2 million followers).
As senior vice president, chief marketing officer, Mark Addicks has overall responsibility for the company’s world-class marketing function and its marketing services organization, Gcom. Addicks has oversight responsibilities for the company’s global brand-building strategy, including its advertising, promotions, public relations, design, packaging, online, licensing and multicultural initiatives. Addicks led the successful integration of the General Mills and Pillsbury marketing functions in 2001. Addick’s work has been widely recognized with numerous industry awards, both for his innovation and marketing expertise. Advertising Age named him one of the Top 100 Marketers in 1999, and one of the Top 25 Power Brokers […]
Educator and researcher, Don Lehman is the Chair of the Marketing Division at Columbia University. His research focuses on: individual and group choice and decision making; the adoption of innovation and new product development; and the management and valuation of marketing assets. Lehmann has published more than 100 articles and books and is the founding editor of Marketing Letters. He is the Ex-President of the Association of Consumer Research and currently co-editor of International Journal of Research in Marketing.