Often referred to as the “father of integrated marketing”, Don is the author/co-author of over twenty-eight books including Integrated Marketing Communications (1993), Communicating Globally (2000), and IMC: The Next Generation (2003) and over one hundred and fifty trade, academic and professional articles. He is a featured columnist in MARKETING NEWS and MARKETING INSIGHTS Magazine. He was the founding editor of the Journal of Direct Marketing, the associate editor of the Journal of Marketing Communications, and the International Journal of Integrated Marketing Communication. Prior to his academic career, Schultz worked for 15 years in the field of advertising.
He is co-founder and chairman of Public Agenda, and founder of Yankelovich, Skelly and White, DYG, Inc, and Viewpoint Learning. He founded The New York Times/Yankelovich Poll, which subsequently became the CBS Poll. The Yankelovich Monitor pioneered the field of racking social trends and forecasting their impact on consumer markets. Pioneered many of the tools of modern market research and showed how they could be applied as well to pressing social issues.
Professor Jerry Wind is internationally known for pioneering research on organizational buying behavior, market segmentation, conjoint analysis, and marketing strategy. He consults with major firms around the world, provides expert testimony in many intellectual property and antitrust cases, and has lectured in over 50 universities worldwide. Professor Wind is one of the most cited authors in marketing. He is a regular contributor to the professional marketing literature, with 22 books and more than 250 research papers, articles and monographs on marketing strategy, marketing research, new product and market development, consumer and industrial buying behavior and international marketing.
Sir Martin Sorrell created WPP, the world’s largest advertising and marketing services group, in 1985 and has been chief executive throughout. WPP companies, which include some of the most eminent agencies in the business, provide clients with advertising, media investment management, consumer insight, public relations and public affairs, branding and identity, healthcare communications, direct, interactive and internet marketing, and specialist communications services.
Collectively, WPP employs over 190,000 people in over 3,000 offices across 110 countries. The Group’s worldwide companies include JWT, Ogilvy & Mather Advertising, Y&R, Grey, Mindshare, MEC, MediaCom, Kantar, Wunderman, Burson-Marsteller, Cohn & Wolfe Group, Hill+Knowlton Strategies, Landor, The […]
Alan is one of the best-known figures in branding, founding Siegel & Gale in 1969, and spinning off a new company, Siegelvision, in 2011. He popularized the concept of “brand voice” to describe integrated communications, and was an early champion of the internet as an essential component in brand strategy and expression. In the course of his career, Alan helped such diverse organizations as Xerox, the NBA, 3M, Caterpillar, Dell and the USAF to create successful brand strategies and identities.
After founding the coffee company Il Giornale in 1987, he purchased Starbucks and became CEO and chairman of the company. In 2014, Starbucks had more than 21,000 stores worldwide and a market cap of $60 billion. A recognized ‘marketing genius’ he created a whole new concept of Starbucks as ‘ a third place – home, office, Starbucks’, where people could experience ‘ human communication’, revolutionizing the idea and the price of a cup of coffee.
Born in Brooklyn, Howard Schultz graduated from Northern Michigan University with a bachelor’s degree in communications before becoming director of retail operations and marketing for the […]
Since rejoining Apple in April 1997, Schiller worked alongside Steve Jobs and the executive team to resurrect the company and now reports to Tim Cook, Apple CEO. As the longtime CMO, he has led the global launch of countless Apple products including the iMac, iBook, PowerBook G4, iPod, Mac OS X, iTunes, the iPhone, the App Store, and the iPad. In the process, he has helped to reshape computing, the music industry, mobile communications and the customer experience with technology. Schiller is credited with coming up with the idea for the original iPod’s click wheel interface. Prior to his over […]
One of the most famous people in advertising. He was the Chief Executive Officer Worldwide of the advertising agency Saatchi & Saatchi from 1997 to 2014. In 1997, Saatchi & Saatchi was in “deep trouble, with morale at an all-time low.” Roberts was advised to restructure the business drastically by bringing Roberts’s own people in and moving current people around. Instead, Roberts brought in and moved nobody for two years. Against all odds, Roberts was able to get things in Saatchi & Saatchi moving again in one year. Roberts then started the process to make Saatchi & Saatchi into one […]
Keith Reinhard is chairman emeritus of DDB Worldwide, which ranks among the world’s largest advertising agency networks with 206 offices in 96 countries. As a working creative man, Reinhard gave birth to the Hamburglar and the other denizens of McDonaldland. He was responsible for McDonald’s “You Deserve a Break Today” and for the Big Mac tongue twister, “Two-all-beef-patties-special-sauce-lettuce-cheese-pickles-onions, on a sesame seed bun.” He also penned State Farm’s long-running theme, “Just Like a Good Neighbor, State Farm Is There.” And much more.
A well known marketing professional and author, he is also the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. He has had a great influence on marketing’s development. Along with Jack Trout, Ries coined the term “positioning”, as related to the field of marketing, and authored Positioning: The Battle For Your Mind, considered an industry standard on the subject. He made a major contribution with his idea that buyers will recognize the first brand in a category, a brand that excels in some feature. He wrote an informative book on […]