Omar Johnson leads all global brand marketing and advertising efforts at Beats Electronics. He applies his extensive marketing expertise across brand development, advertising, retail experience, entertainment / sports marketing, and digital marketing. A strategic marketing professional with over 15 years of experience in global marketing and a proven track record of success, Omar has created deep consumer connections with the brand. Over the course of his tenure, Omar was instrumental in the brand’s rise to prominence, largely on the strength of its marketing efforts tied to star athletes and celebrities, as well as instant brand recognition. Since July of 2014, […]
Linda Boff has been CMO of General Electric Company since September 2015 and has been its vice president since May 1, 2016. Linda leads the General Electric Company’s digital industrial marketing strategy, intensifying commercial and customer impact, and accelerating GE’s brand. Linda joined GE in 2003, and is responsible for driving the GE brand through innovative content, digital marketing and first-of-their-kind media partnerships. Her drive to innovate has won the company and Linda many accolades including Fast Company’s Most Creative People and Advertising Women of New York’s Changing the Game awards. Linda’s experience also includes CMO at NBC’s iVillage as […]
Jerri DeVard has had a storied marketing career, serving as CMO at Citigroup, Verizon, Nokia, and most recently, ADT. Her experience has given her considerable experience in brand positioning and integrated marketing for large global, consumer companies. In her past roles, she became known as a change agent, someone willing to go in and shake up marketing organizations and processes for the goal of bringing freshness to established brands. Jerri now serves on the board of directors at ServiceMaster, a public Fortune 1000 company that provides residential and commercial services.
Dr. Howard Moskowitz is both a well-known experimental psychologist in the field of psychophysics and an inventor of world-class market research technology. His extensive speaking engagements span both scientific and market research conferences, as well as guest lectures at leading business schools and food science schools. Howard is best known for the detailed study he made of the types of spaghetti sauce and horizontal segmentation. By providing a large number of options for consumers, Howard pioneered the idea of intermarket variability as applied to the food industry.
Daniel Lubetzky, founder and CEO of KIND, is on a mission to make the world a little kinder one snack and act at a time. Maker of nutritious and delicious snack foods, KIND is the fastest-growing U.S. snack company. Their KIND Movement has inspired more than one million kind acts since the company’s inception in 2004. A pioneering social entrepreneur working to build bridges between people through innovative models, Daniel is also the founder of PeaceWorks Inc., a business that fosters cooperative ventures among neighbors in the Middle East, and co-creator of Maiyet, a fashion brand that partners with artisans […]
Barbara Apple Sullivan founded Sullivan in 1990 after spending more than a dozen years on the client side in the financial services industry. Recognizing a gap in how she was being serviced, Barbara understood that there was a need for agencies dedicated to helping complex businesses reach customers and prospects through the sales funnel rather than simply focusing on high level brand and awareness building. With this in mind, she launched Sullivan & Company and has grown the agency into a highly strategic group of nearly 60 employees serving clients across the financial and professional services, technology, higher education, industrial, and lifestyle […]
Ann Mukherjee, who has served as the lobal CMO of S. C. Johnson & Son since October 2015, is an accomplished storyteller and motivational leader. Before joining S. C. Johnson & Son, Ann served as president of global snacks and insights at PepsiCo, and is credited with helping the company’s Frito-Lay division build more vibrant brands by leveraging big-event platforms like the Super Bowl. Before PepsiCo, she worked in brand management and marketing at Kraft and Citibank. Ann has won numerous awards, including Ad Age’s Women to Watch, Brandweek’s Marketer of the Year, Cannes Gold Lion for Doritos’ “Crash the […]
Often referred to as the “father of integrated marketing,” Don Schultz is the author/co-author of over 28 books including Integrated Marketing Communications (1993), Communicating Globally (2000), and IMC: The Next Generation (2003) and over 150 trade, academic and professional articles. He is a featured columnist in Marketing News and Marketing Insights magazines. He was the founding editor of the Journal of Direct Marketing, the associate editor of the Journal of Marketing Communications, and the International Journal of Integrated Marketing Communication. Prior to his academic career, Don worked for 15 years in the field of advertising.
He is co-founder and chairman of Public Agenda, and founder of Yankelovich, Skelly and White, DYG, Inc, and Viewpoint Learning. He founded The New York Times/Yankelovich Poll, which subsequently became the CBS Poll. The Yankelovich Monitor pioneered the field of racking social trends and forecasting their impact on consumer markets. Pioneered many of the tools of modern market research and showed how they could be applied as well to pressing social issues.
Professor Jerry Wind is internationally known for pioneering research on organizational buying behavior, market segmentation, conjoint analysis, and marketing strategy. He consults with major firms around the world, provides expert testimony in many intellectual property and antitrust cases, and has lectured in over 50 universities worldwide. Prof. Wind is one of the most cited authors in marketing. He is a regular contributor to the professional marketing literature, with 22 books and more than 250 research papers, articles, and monographs on marketing strategy, marketing research, new product and market development, consumer and industrial buying behavior and international marketing.