David Rogers, a member of the faculty at Columbia Business School, is a globally-recognized leader on digital marketing and business strategy. He is author of four books, including The Network Is Your Customer. His latest book is The Digital Transformation Playbook: Rethink Your Business for the Digital Age.
At Columbia Business School, David teaches global executives as faculty director of programs on Digital Marketing and Digital Business Strategy. His research has focused on big data, the Internet of Things, in-store mobile shoppers, digital marketing ROI, and data sharing. David is the founder and co-host of Columbia’s acclaimed BRITE conference on brands, innovation, and technology, where global CEOs and CMOs come together with leading technology firms, media companies, and entrepreneurs, to address the challenges of building strong brands in the digital age.
Rogers has consulted and developed custom executive programs for global companies such as Google, GE, Toyota, Pernod Ricard, Visa, SAP, Lilly, Combiphar, IBM, China Eastern Airlines, Kohler, Saint-Gobain, and MacMillan, among many others. He has delivered strategic workshops for executives in hundreds of companies from 64 countries.
Rogers delivers keynotes at conferences worldwide on digital transformation, digital marketing, big data, and the impact of emerging technologies on business. He has appeared on CNN, ABC News, CNBC, Marketplace, Channel News Asia, and in The Financial Times, The Wall Street Journal, Forbes, and The Economist.
Robert Kahn, President-Elect
Kahn Consulting, Inc.
Robert Kahn is a well-known leader in corporate and consumer branding, marketing, and advertising. He founded Kahn Consulting in 2006 and since that time has completed assignments for over 40 clients. Previously, Bob was Chief Marketing Officer at NetJets, a Berkshire Hathaway company. Kahn is perhaps best known as a founding member of Futurebrand, the global consultancy of McCann-Erickson.
Prior to founding Kahn Consulting, Inc. he ran Ogilvy & Mather’s Brand Asset Management Group, and also served as the General Manager of the Brand Integration Group. At Ogilvy, Kahn developed branding solutions for American Express, IBM, Kodak, DuPont, Goldman Sachs, Time Warner Cable and others.
Previously, he was CMO At Enterprise IG, (now the Brand Union) and was Senior Strategist for Faith Popcorn’s Brain Reserve. Earlier in his career, Kahn co-managed the corporate identity practice at Landor Associates, San Francisco, where clients included Century 21, Hilton, Mazda, Hyatt, Warner Bros, and Dollar Rent A Car. Previously, he was a partner in the Los Angeles design and marketing boutique, Dyer/Kahn. He has a B.A. from the University of Pennsylvania and an M.B.A. from Pepperdine University. A frequent presenter at branding forums, Kahn has authored numerous articles and has been featured CNBC, USA Today, Adweek, MSNBC, NY Times and the WSJ.
Joanna Seddon, Immediate Past President
President, Global Brand Strategy
Joanna leads the global brand consulting practice for OgilvyRED with assignments across the global network. She specializes in helping clients maximize the financial potential of their brand and marketing strategies. She is recognized as a global expert on brand creation and growth strategies, brand architecture, and brand valuation. She has more than 20 years of experience in providing strategic recommendations with measurable financial impact to leading clients worldwide.
Joanna was previously the founder and CEO of Millward Brown’s global brand consulting practice. In her role at Millward Brown, Joanna was responsible for the development of fresh approaches to brand and marketing strategy . This included creation and implementation of the BrandZ Top 100 ranking of the world’s most valuable brands, published annually in the Financial Times.
Prior to joining Millward Brown, Joanna was a founding partner and Executive Vice President for Worldwide Strategy at FutureBrand, pioneering the integration of brand strategy and brand identity. Joanna also led a cross-agency group within IPG dedicated to creating best practices in marketing accountability.
Joanna has worked with the world’s leading companies to design, develop and implement programs to optimize the value created by brand and marketing. Engagements span a wide range of categories—from Procter & Gamble and Unilever, to Coca Cola, Bacardi, Visa, Citi, BP, UPS , Microsoft, and AT&T. Recent brand portfolio work includes the development of major new systems for DuPont, and BP.
Joanna also helped to lead the successful turnaround and sale of a division of McKesson Corporation, a global leader in supply chain management.
Joanna holds a Doctorate from Oxford University and is well known as a speaker and writer on brand strategy, brand valuation and marketing ROI issues. Her most publications include, The Brand in the Boardroom, awarded the 2014 WPP Atticus Grand Prix.
Don Sexton, Past President
Professor of Marketing
Don Sexton is Professor of Marketing and of Decisions, Risk, and Operations, Columbia University. Don received his Ph.D. and M.B.A. from the University of Chicago in the fields of economics and mathematics, has been teaching for fifty years at Columbia, and is a recipient of the Business School’s Distinguished Teaching Award.
Don regularly teaches internationally in China, Australia, Russia, Prague, and India. His articles have appeared in numerous publications such as the Harvard Business Review, Journal of Marketing, Journal of Marketing Research, and Management Science. His books are best sellers and have been translated into several languages including Chinese, Polish, Indonesian, Turkish, and Russian.
He is frequently quoted in media such as the New York Times, Business Week, Advertising Age, WCBS, and Beijing’s China Economic Daily. His research concerns marketing and branding strategy and return on marketing investment. He is a recipient of the 2011 Marketing Trends Award for his path-breaking work on the development of marketing and branding strategies.
Don is the founder and president of The Arrow Group, Ltd.®, a firm that provides consulting and training services in the areas of marketing and branding to companies such as GE, Pfizer, IBM, Unilever, Citi, Boeing, Sony, Verizon, Pepsi, and DuPont.
Craig Charney, Insights Chair
Craig Charney is a pollster and political scientist with more than two decades’ experience in over 45 countries. He is an expert in strategic communication, democracy promotion, and development evaluation. His clients include leaders in marketing, development, and security, from Samsung and Monsanto, to USAID and the World Bank, and the Defense Department and the International Peace Institute. He helped multinationals develop sales strategies for engineers in China and Vietnam and drivers in South Africa and India. His report on Muslim anti-Americanism for the Council on Foreign Relations helped shape public diplomacy in the second Bush and first Obama administrations. He was called to the White House to present his Afghanistan and Pakistan research in the Afghan strategy review. “If there is an expert on polling in the midst of turmoil, it is Craig Charney,” writes conservative commentator Ryan Sage. Liberal pundit Errol Louis calls him a “super-pollster.”
Lee Hornick, Programming Chair
Business Communications Worldwide
Lee Hornick, has been producing corporate communication, corporate image, and branding conferences and workshops for The Conference Board in the United States, Canada, Europe, and Asia since 1989. In 1988, he founded Business Communications Worldwide, Inc., a firm that consults with Fortune 500™ companies on in-house training for senior executives and mid-level managers. Prior to this, he was a senior communication director and executive speechwriter for eight years with the J.C. Penney Company™ in their New York headquarters; and he was a script editor for two award-winning television soap operas, “As the World Turns” and “Another World.”
Lee has served as president of the New York chapter of IABC, district director of IABC US District 1, and as a trustee of the IABC Research Foundation. He also served on the IABC international executive board. He has received numerous awards and recognition for communication excellence, including the IABC Chairman’s Award and the IABC Research Foundation Lifetime Friends Award. He currently serves on the executive board of the New York American Marketing Association and develops monthly marketing events.
Lisa is a brand consultant who helps create and build profitable brands. She has decades of experience working with businesses of all sizes, from Fortune 500 companies and major brands, to start-ups fast-growth businesses across all aspects of branding.
Her expertise includes brand strategy, brand naming, brand identity, brand launch, copy writing, digital branding, search engine optimization, thought leadership and video production.
Prior to becoming an independent consultant, she was a director in the Brand Strategy practice of McCann-Erickson’s FutureBrand consultancy. On the client side, she was Marketing Director at E Ink Corporation, an MIT start-up that developed the display technology in the Amazon Kindle.
She began her career selling advertising space and syndicated data at Downey Communications, a family-owned company. Lisa learned about business, selling, writing, and entrepreneurship from her parents, both of whom started and ran their own successful companies.
Lisa is a frequent contributor of subject matter expertise to NPR, CBS, CNN, BBC, Fortune, Crain’s, The Atlantic, Marketing Daily and many others. She writes for publications such as Forbes, Yahoo Finance, American Bank Marketing, Manufacturing, Apparel Magazine, China Business News, Sporting Goods Business and others. Her book Merriam’s Guide to Naming was first published in 2009, with a second edition in 2013.
Peter Owen, Membership and Volunteer Chair
Consumer Experience Specialist
Ford Motor Company
I am a young professional with seven years of experience in sales and sales leadership. I began my career at Ford Motor Company in the Marketing, Sales, and Service division as a Zone Manager in the New York region.
In recognition for designing, customizing, and delivering the associated training to Ford dealerships, I was awarded Ford’s top performance rating, the Top Achiever, in 2013. I am currently in charge of customer satisfaction at all 110 Ford and Lincoln dealers in the New York region.
I earned my MBA at Columbia Business School and have a BBA in Marketing from the University of Wisconsin – Madison. I am the teaching assistant for Marketing Planning at Columbia Business School for both the Saturday only and Friday/Saturday Executive MBA classes.
Alan Schulman, Development Chair
National Director | Content Marketing & Creative Experience
As lead of Deloitte Digital’s Brand Creative and Content Marketing team, I help CMOs and Chief Digital Officers surface and extend Big Brand Ideas across their Creative & Content Marketing efforts – from campaigns and content platforms to omnichannel user experiences and eCommerce. As a co-leader of Deloitte Digital’s Content & Experience Design Studios, I help bring professional designers, writers, UX specialists, engagement planners, social platform specialists, developers/engineers and media analysts to bear to help clients deliver on best in class customer experience, commerce, and communications.
Karen McFarlane, Director, Membership Acquisition
Kaye Media Partners
Karen McFarlane is the Principal/Owner of Kaye Media Partners. KMP is a strategic marketing practice that helps high-growth technology companies drive demand for their products and services, develops innovative mobile and web apps, and creates high-impact digital content. As a senior marketing executive with over twenty years of experience in the hi-tech, financial, real estate and entertainment fields, Karen works closely with the C-Suite to devise revenue-generating marketing programs that elevate their brand image, improve marketing productivity and embrace strategic partnerships to advance their business.
Karen is an Advisor for NYJAC Golf Classic’s Hope Scholarship Fund and Fades2Black Media Group, where she is also a Producer. Karen was an Adjunct Lecturer in Marketing at Baruch College and served on the Board of Jack and Jill of America Inc. – Mid-Hudson Valley as Technology Chair. She currently volunteers for the Taproot Foundation, serves on the Board of Trustees at the Rippowam Cisqua School in Bedford, NY and on the Board of Directors for the New York American Marketing Association.
Karen received her B.S. from New York University, continued her studies in Media Arts and Film at NYU and later earned her M.B.A. from American Intercontinental University.
Director – Center on Global Brand Leadership
Columbia Business School
As Director of Columbia Business School’s Center on Global Brand Leadership, Matthew researches, writes, and presents on a wide range of issues aimed at inspiring strategic decision-making. He has particular expertise in marketing ROI, strategies for marketing in the digital age, and the development of creative and effective brand communications.
Matthew is the co-producer of the Center’s acclaimed BRITE Conference series which brings together more than 500 big thinkers in industry and academia to discuss how innovation and technology help build strong brands. He has worked with senior executives from various leading companies — including Aimia, Coach, and Deloitte– to conduct research, produce events, and promote knowledge sharing among branding and marketing professionals.
Previously, Matthew held positions at Columbia University where he developed the Columbia Center on Sustainable International Investment. Prior to moving to New York City, Matthew was the Assistant Counsellor (Nuclear Science & Technology) at the Embassy of Australia in Washington, DC. He has a M.S. in strategic communications from Columbia University and a B.A. in political science and history from Cornell University. Matthew is a board member of New York City Children’s Theater and an advisory board member of The Shuffle Concert.
Karen Paff is Senior Vice President, responsible for managing the New York operations of the Ogilvy Media Influence team. She brings an expert blend of journalism and media relations acumen, developed over her years as an Emmy Award-winning TV reporter and media relations strategist across a broad spectrum of areas in the public relations industry.
Karen has accrued top-tier journalism experience working at The CBS Evening News, 60 Minutes, and numerous prominent large-market roles at TV stations across the country. Prior to becoming a media relations strategist, she successfully chased some of the biggest stories of the past two decades, including two presidential elections, a visit from the Pope, and the financial crisis.
As a media relations strategist, Karen has developed and implemented strategic media relations campaigns focused on brand building and increasing executive visibility. She has worked on campaigns with many leading brands including UBS, Capital One, and Johnson & Johnson.
Her teams’ programs have earned numerous PR and Marketing industry awards and have built measureable awareness for the clients she serves. Across her storied career, Karen’s work has won her Associated Press awards, Society of Professional Journalism awards, and one of the most prestigious media honors, an Emmy Award.
Karen earned her dual Bachelor of Arts degree in Business Communications and Spanish from DeSales University.
Randall brings 25 years of experience in strategy, market research, branding and advertising. He is a pioneer in the use of narrative and storytelling in marketing. His Narrative Branding® method is used by major corporations, cited in marketing textbooks and taught in MBA programs. He founded Verse Group in 2004.
He has led major programs for Lockheed Martin, Samsung, Philips, Telefónica, Coldwell Banker, Colgate Palmolive, Microsoft, and Lenovo. Randall was Executive Director of FutureBrand/New York and has held senior positions at Bright Sun Consulting, BBDO and J. Walter Thompson. His original career was in magazine editorial and publishing.
Randall has served on industry taskforces, as judge in industry award shows and is often invited as a speaker and lecturer on branding at conferences and business schools including Columbia and Wharton. He just completed his tenure as President of the New York American Marketing Association where he launched the Marketing Hall of Fame.