The 2014 Marketing Hall of Fame Inductees:
BETH COMSTOCK, SENIOR VICE PRESIDENT & CHIEF MARKETING OFFICER, GENERAL ELECTRIC
Beth Comstock is passionate about change and innovation. She leads GE’s growth efforts via marketing, sales, licensing and communications and oversees GE Ventures. Her current priorities include partnering with and investing in start-ups, developing new markets in analytics, energy and affordable health through GE’s industrial internet, ecomagination and healthymagination initiatives, and making connections that spur a culture of inventiveness and grow brand value.
Previously she served as President of Integrated Media at NBC Universal where she oversaw ad sales, marketing and research, and led the company’s digital media efforts, including early development of hulu.com, Peacock Equity, and acquiring ivillage.com. In 2003, she was named GE’s first Chief Marketing officer in more than 20 years. Previously, she held a succession of roles at GE, NBC, CBS and Turner Broadcasting.
Beth is a member of Nike’s Board of Directors and Trustee president of the Smithsonian’s Cooper-Hewitt National Design Museum. She serves on the board of Quirky, an online hub that makes invention accessible and is a startup partner with GE on smart consumer products. She graduated from the College of William and Mary with a degree in biology.
DR. PHILIP KOTLER, S.C. JOHNSON & SON DISTINGUISHED PROFESSOR OF INTERNATIONAL MARKETING, KELLOGG SCHOOL OF MANAGEMENT, NORTHWESTERN UNIVERSITY
Professor Philip Kotler received his Masters degree at the University of Chicago and his Ph.D. at MIT, both in economics. He did postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.
Philip Kotler is widely acknowledged as the father of modern marketing and the world’s foremost expert on strategic marketing. He was voted the first Leader in Marketing Thought by the American Marketing Association and named The Founder of Modern Marketing Management in the Handbook of Management Thinking. Professor Kotler holds major awards including the American Marketing Association’s (AMA) Distinguished Marketing Educator Award and Distinguished Educator Award from The Academy of Marketing Science. The Sales and Marketing Executives International (SMEI) named him Marketer of the Year and the American Marketing Association described him as “the most influential marketer of all time.” (Extracted from 2008 Leaders in London Conference brochure).
Professor Kotler has authored over 50 books on all aspects of marketing, including the most widely used marketing textbook in graduate business schools worldwide, Marketing Management, now in its 14th edition. He has published more than 150 articles in leading journals, including the Harvard Business Review, Sloan Management Review, Journal of Marketing, Management Science and the Journal of Business Strategy. He has consulted for IBM, General Electric, AT&T, Honeywell, Bank of America, Merck and others in the areas of marketing strategy and planning, marketing organization and international marketing. He has also advised governments on how to develop and position the skills and resources of their companies for global competition. Professor Kotler was ranked the fourth most Influential Business Writers/Management Gurus, following Peter Drucker, Bill Gates, and Jack Welch, in a survey of 1,000 executives from 25 countries (Financial Times November 18, 2005). He was ranked the sixth most influential business thinker following Gary Hamel, Thomas L. Friedman, Bill Gates, Malcolm Gladwell, and Howard Gardner by the Wall Street Journal (May 5, 2008).
JOSEPH V. TRIPODI, EXECUTIVE VICE PRESIDENT, CHIEF MARKETING & COMMERCIAL OFFICER, THE COCA-COLA COMPANY
Joseph V. Tripodi is Executive Vice President and Chief Marketing & Commercial Officer of The Coca-Cola Company. Mr. Tripodi leads the worldwide Marketing and Commercial efforts of the Company to develop and leverage its capabilities, brands and assets to meet the needs of consumers, shoppers and the global Coca-Cola system to drive profitable growth.
Mr. Tripodi brings more than 30 years of diverse marketing, customer, commercial and general management experience from around the world to The Coca-Cola Company. He joined the company in 2007 as Chief Marketing & Commercial Officer and today leads a global team entrusted with stewarding Trademark Coca-Cola, the world’s most valuable and recognized brand, along with more than 500 brands and 3,500 products found in over 200 countries. Under his leadership, The Coca-Cola Company was named the Cannes Lions Creative Marketer of the Year in 2013, while Trademark Coca-Cola continued its 13-year run as Interbrand’s Most Valuable Global Brand. In addition, the Company’s marketing strategies and innovative consumer engagement work earned it a place among Fast Company magazine’s Top 15 Most Innovative Companies in the World in 2013. The Company was also recently recognized as Advertising Age Marketer of the Year and Mobile Marketing Association Marketer of the Year.
Prior to joining the Company, Mr. Tripodi was Chief Marketing Officer for Allstate Insurance Company where he was instrumental in developing and launching Allstate’s “Your Choice Auto and Home,” the industry’s first product innovation in decades. Mr. Tripodi also served in Chief Marketing Officer roles for The Bank of New York, Seagram Spirits & Wine, and Master Card International where he architected the highly differentiated and acclaimed “Priceless” advertising campaign. He held positions of increasing responsibility for Mobil Oil Corporation and IBM, where he began his marketing career in 1997. Mr. Tripodi is a member of the Board of the Ad Council and also served as Chairman of the Association of National Advertisers. Mr. Tripodi received his Master of Science in Management from the London School of Economics in 1981 and his Bachelor of Arts in Economics with honors from Harvard College in 1977.