NEW YORK, September 15, 2014 – The American Marketing Association, NY Chapter (NYAMA) today announced the call for nominations for the 2015 Marketing Hall of Fame® inductees, who will be honored at a special ceremony in New York next May.
The Marketing Hall of Fame (www.marketinghalloffame.org) was established by the NYAMA to celebrate brilliance in marketing across all fields and industries. Each year, the program recognizes individuals who are making outstanding contributions to the field and inspiring a new generation of marketers.
One or more nominations can be submitted online before the October 31, 2014 deadline by visiting https://mhof.wpengine.com/nominate/. Nominations can be submitted by both members and non-members of the NYAMA, and are free of charge.
In 2014, three renowned practitioners were inducted into the Marketing Hall of Fame: Beth Comstock, senior vice president, CMO, General Electric; Philip Kotler, S.C. Johnson & Son distinguished professor of International Marketing, Kellogg School of Management, Northwestern University, and Joseph V. Tripodi, executive vice president, chief marketing & commerce officer, The Coca-Cola Company.
“The New York chapter of the American Marketing Association celebrates brilliance in all aspects of marketing: brilliance in strategies, implementation, research and teaching.” said Don Sexton, NYAMA president and Professor of Marketing at Columbia Business School. “The Marketing Hall of Fame provides a forum for the marketing community to recognize an extremely select group of our colleagues for the many brilliant ways they have contributed to our profession. Now is an especially exciting time for marketing and marketers, and we invite everyone to join us in that excitement by nominating candidates for our next group of inductees.”
This prestigious annual honor is open to any current marketing practitioner from the corporate, agency, research or academic worlds with a minimum of 10 years experience who is responsible for marketing innovations that have had dramatic impact on business results, raised marketing’s profile in business overall or moved the profession forward by creating new tools and approaches.
The selection process begins with the open call for nominations, from which the NYAMA’s 17-member Marketing Hall of Fame Committee will identify the 40-50 highest-qualified nominees. This shortlist will then be narrowed to the top 12 finalists based on votes by the Marketing Hall of Fame Academy, an exclusive body made up of approximately 300 marketing experts invited by the NYAMA Board of Directors from across the marketing profession.
A Panel of Judges made up of distinguished executives from the industry’s leading marketing and advertising associations and organizations will then pick the three 2015 inductees, who will be announced in late February. The 2015 Marketing Hall of Fame Induction Ceremony will take place in May 2015 at the offices of JWT New York, where the evening will include cocktails and dinner followed by presentations from each inductee.
“Our 2014 nominees represented an extraordinarily impressive cross-section of influential marketers, and the finalists were all well-renowned for their outstanding contributors to the field,” said Joanna Seddon, chair of the Marketing Hall of Fame Committee and president, Global Brand Consulting, OgilvyRED. “We look forward to the collective wisdom of the industry overall and specifically our Marketing Hall of Fame Academy and Panel of Judges to identify our next inductees who are shaping the ways we practice marketing today and inspiring the marketers of the future.”
Along with Seddon as chair, the Marketing Hall of Fame Committee includes Don Sexton, NYAMA president and professor of marketing, Columbia Business School; Randall Ringer, NYAMA past-president and CEO, Verse Group LLC; Robert Kahn, founder, Kahn Consulting, Inc.; Elizabeth Kiehner, founding partner, Thornberg & Forester; Lee Hornick, president, Business Communications Worldwide; Lukas Pospichal, managing director, GreenBook and NYAMA; Ajay Durani, marketing and events consultant, Digital Place-based Advertising Association; Mandy McMaster, program coordinator, NYAMA and others.
Sponsors of the 2014 Marketing Hall of Fame included a range of leading brands and agencies including Twitter, The Wall Street Journal, JWT, BBDO, McCann Worldgroup, Wieden+Kennedy, OMD | the grid, Columbia Business School, GreenBook, Insight Innovation Exchange, Thornberg & Forester and Verse Group LLC. For information about upcoming sponsorship opportunities, please contact Mandy McMaster at NYAMA, email@example.com, 212-687-3280.
The mission of the New York American Marketing Association (NYAMA, www.nyama.org is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the NYAMA is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community.
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