Unilever’s Keith Weed, Adobe’s Ann Lewnes and DDB Worldwide’s Wendy Clark
Elected Into AMA New York’s Marketing Hall of Fame®
“Future of Marketing” to be the subject of inductee presentations at April 16, 2019 induction ceremony at R/GA headquarters in New York.
NEW YORK, February 14, 2019 — The American Marketing Association New York today announced three industry leaders responsible for outstanding contributions to the field of marketing as its 2019 inductees to the Marketing Hall of Fame®.
This year’s inductees are Keith Weed, Chief Marketing and Communications Officer, Unilever, Ann Lewnes, Executive Vice President and Chief Marketing Officer, Adobe and Wendy Clark, global CEO, DDB Worldwide.
The three luminaries will be celebrated at the 2019 Marketing Hall of Fame Induction Ceremony on the evening of Tuesday, April 16, 2019 at the headquarter offices of R/GA in New York. Each inductee will give a brief presentation inspired by their careers and offering their views on the future of marketing. Tickets are available at http://bit.ly/MHoF2019.
The Marketing Hall of Fame was established by the AMA New York as the only award of its kind to celebrate brilliance in marketing across all disciplines and industries. A rigorously democratic process is used each year to elect leaders who are making outstanding contributions to marketing and inspiring a new generation of marketers.
The criteria for selection are individuals responsible for marketing that has dramatically impacted business results, raised the profile of the profession or moved marketing forward through their use of breakthrough approaches.
Architects of marketing transformation recently inducted into the Marketing Hall of Fame include academic and author David Aaker; former Facebook CMO Gary Briggs; Patagonia founder Yvon Chouinard; GE vice chair Beth Comstock; TBWA\Worldwide chair Lee Clow; author and speaker Seth Godin; R/GA founder Bob Greenberg; former American Express CMO John Hayes; former IBM SVP Jon Iwata; author and professor Philip Kotler; Ogilvy & Mather chairman emeritus Shelly Lazarus; MetLife EVP, global chief marketing officer Esther Lee; strategist and author Al Ries; former P&G global marketing officer Jim Stengel; former Coca-Cola and Subway global CMO Joseph V. Tripodi; and Wharton professor and author Jerry Wind. In an early incarnation of the program, Steve Jobs, perhaps the most innovative marketer of all time, accepted the award on behalf of Apple.
“The Marketing Hall of Fame’s purpose is to help build marketing’s future by recognizing our most admired colleagues for the brilliant ways in which they have advanced our profession,” said Joanna Seddon, Marketing Hall of Fame co-chair and President, Brand Consulting, Ogilvy. “This year’s inductees have done this – and how! It’s an honor for us to celebrate the extraordinary contributions of Keith Weed, Ann Lewnes and Wendy Clark, who together have helped to elevate marketing to its rightful place — in the Boardroom.”
The selection process began last September with an open call for nominations, drawing more than 200 nominations. AMA New York’s Marketing Hall of Fame Committee evaluated the nominations against the inductee criteria and developed a shortlist of the 50 highest-qualified nominees.
This shortlist was then voted on by the Marketing Hall of Fame Academy, an exclusive, invitation-only body of 200 senior marketers, agency executives, researchers and academics hand-selected by the committee and AMA New York Board of Directors, who cast ballots to determine the 12 finalists. A final panel of judges made up of past inductees and top executives from the leading marketing associations and organizations then selected the three 2019 inductees.
The 2019 Marketing Hall of Fame Induction Ceremony will take place on Tuesday, April 16, 2019, 6:00-9:00 pm at R/GA headquarters in Hudson Yards, 450 West 33rd St. in New York. Cocktails and food will be served, followed by the induction ceremony and presentations from each inductee. From the perspective of their careers, the inductees will offer rare insights and ideas about how marketing will evolve in the future. Tickets are available at http://bit.ly/MHoF2019.
“We are very proud that the Marketing Hall of Fame has become one of the premier events in the marketing community,” said Robert Kahn, Marketing Hall of Fame committee co-chair, AMA New York past president and SVP business development at Elateral. “Once again, we have a star-studded list of extraordinary talents to celebrate, all of whom truly represent the pinnacle of leadership and innovation in our field. It will be inspiring to have these three legendary marketing luminaries all on one stage, hear from them and be inspired by them, on one special evening.”
Past sponsors of the Marketing Hall of Fame include P&G, Facebook, AOL, Deloitte, PwC, American Express, IBM, GE, Blackstone Group, R/GA, Twitter, The Wall Street Journal, J. Walter Thompson, BBDO, Ogilvy, McCann Worldgroup, Wieden+Kennedy, SY Partners, OMD | the grid, Advertising Age, Columbia Business School, GreenBook, Insight Innovation Exchange, Thornberg & Forester, Verse Group LLC and others.
For information about sponsorship opportunities, please contact Marketing Hall of Fame Committee member Lee Hornick at firstname.lastname@example.org.
2019 Marketing Hall of Fame inductee bios:
Keith Weed Chief Marketing and Communications Officer, Unilever
As Chief Marketing and Communications Officer, Keith Weed is a member of the Unilever Executive and responsible for the Marketing, Communications and Sustainable Business. He has held this role since 2010.
Leading the creation of the Unilever Sustainable Living Plan, Keith has been pioneering new ways of integrating sustainability into the business as a key driver of growth. His responsibilities align with Unilever’s vision to grow the business while reducing its environmental footprint and increasing its positive social impact.
Most notably, Keith has directed significant advances in digital and influencer marketing and technologies within Unilever and has championed the 3Vs, Viewability, Verification and Value across the industry. He is committed to tackling stereotypes – gender and beyond – in advertising through Unilever’s #Unstereotype initiative and is the architect behind the #Unstereotype Alliance, co-created with UN Women, bringing together 35 companies to remove the portrayal of unhelpful stereotypes from their advertising by 2020. He has also championed the development of brands with purpose through Unilever’s crafting Brands for Life strategy.
Recent recognition includes Forbes ‘World’s Most Influential CMO’ in 2017 and 2018, ‘Global Marketer of the Year 2017’ by the World Federation of Advertisers, The Drum’s Lifetime Achievement Award in 2018, Marketing Dive’s Executive of the Year, 2018 and recognised as a Champion of Women in Business within the Financial Times’ HERoes list.
Outside Unilever, Keith is the President of the Advertising Association, Chairman of Business in the Community International and a Business in the Community Board Trustee, President of the History of Advertising Trust, an Effie Board Director and Trustee of Grange Park Opera. He is also a Fellow of The Marketing Society, and as an engineering graduate, a Fellow of the Institute of Mechanical Engineers.
Ann Lewnes Executive Vice President and Chief Marketing Officer, Adobe
Ann Lewnes’ innate passion for creativity and media drive her as Adobe’s CMO, and are reflected in the company’s groundbreaking marketing campaigns.
Creativity is only half the equation, as under Ann’s leadership, Adobe’s marketing organization led the shift to digital marketing long before it became the norm, setting the template for marketing’s strategic impact on business. Today, Ann is once again pioneering a new category — the evolution of digital marketing to customer experience management — creating end-to-end experiences across every marketing channel by harnessing the power of creativity, comprehensive customer data, new media, and community to drive next-level customer experiences at scale.
Prior to Adobe, Ann spent 20 years building the Intel brand as a VP of Marketing. Ann serves on the boards of Mattel and the Ad Council. She has been named one of the world’s most innovative CMOs by Business Insider, one of the world’s most influential CMOs by Forbes and to the AdWeek 50, an annual celebration of the most indispensable executives across marketing, media and technology. In 2015, Ad Age named her to The Creativity 50, a list honoring the most creative people of the year.
Wendy Clark, Global CEO, DDB Worldwide
Wendy Clark was named CEO for DDB Worldwide in February 2018, leading 200 offices in 100 countries and more than 11,500 associates globally, following her successful tenure leading a turnaround as CEO of DDB North America. In her three years at the agency, Wendy has launched DDB Flex, the bespoke, cross-agency model customized for DDB’s clients’ businesses. She has also driven a renewed sense of new business winning helping to land over 32 pitch wins, including Volkswagen, McDonald’s, Johnson & Johnson, AT&T, Kellogg’s, Miller Lite and the U.S. Army, to name a few.
In addition, Wendy has transformed the agency’s leadership team with marquee hires, including NA CCO Ari Weiss, NA CSO Eric Zuncic, Chief People Officer Britt Hayes, NY CCOs Lisa Topol and Derek Barnes and CSO Susie Lyons; Chicago CSO Tricia Russo; Canada CEO/CCO Brent Choi; We Are Unlimited’s CEO Mark Mulhern and CCO Toygar Bazarkaya; SCJ global business director Nancy Shamberg; and Velocity’s global president Audrey Melofchik, to name a few.
Prior to joining DDB, Clark held executive roles at The Coca-Cola Company as President, Sparkling Brands & Strategic Marketing for Coca-Cola North America and global SVP Integrated Marketing Communications where her team’s work was recognized by the coveted Cannes Marketer of the Year award in 2013. Prior to joining Coke, Clark was Senior Vice President, Advertising for AT&T where she led the $1B+ rebranding of the company to the New AT&T.
Called “one of the most important women in advertising” by Advertising Age, Clark has earned numerous recognitions over the course of her career including the Matrix Award from New York Women in Communications, She Runs It’s Advertising Woman of the Year, and was named the Brand Refresher on Fast Company’s top ten list of innovative Business Disruptors. Clark’s efforts were formally recognized in 2007 upon her induction into the American Advertising Federation’s Advertising Hall of Achievement. Most recently, Advertising Age named Clark their Executive of the Year for 2017.
Clark is a board director for Effie’s Worldwide, Ad Council, American Advertising Federation and David Yurman, LLC.