American Marketing Association, NY Chapter Partners With Advertising Age For 2015 Marketing Hall of Fame®
NEW YORK, November 12, 2014 – The American Marketing Association, NY Chapter (NYAMA) today announced a cross-marketing partnership with Advertising Age magazine to support the organization’s 2015 Marketing Hall of Fame® (www.marketinghalloffame.org).
Advertising Age (www.adage.com), part of Crain Communications, is recognized as the leading global source of news, analysis and inspiration for the marketing and media community, providing ongoing coverage of strategic topics for marketers from mid to large companies complemented by breaking news and a database of the world’s best creative. The 84-year-old publisher produces more than 15 original rankings each year, including the “100 Leading National Advertisers” and “100 Leading Media Companies” lists, the Digital A-List and the annual Agency Report.
The partnership will encompass the Marketing Hall of Fame call for nominations (http://www.marketinghalloffame.org/nominate/, deadline: November 15, 2014) and the special induction ceremony to be held on May 21, 2015 at the offices of JWT New York. The initiative will also allow NYAMA members to receive a special discount basic membership rate for access to AdAge.com, as well as offers related to the publication’s annual Small Agency Conference in spring 2015.
“We are very excited to partner with such a prestigious publication as Advertising Age,” said Don Sexton, NYAMA president and Professor of Marketing at Columbia Business School. “They have a long history as the go-to authority for advertising and marketing news and trends, and are closely read by key decision makers throughout the industry, from top CMOs to academics and research professionals. We will work closely with them on a variety of levels which will benefit both their readers and our members.”
Sponsors of the 2014 Marketing Hall of Fame included a range of leading brands and agencies including Twitter, The Wall Street Journal, JWT, BBDO, McCann Worldgroup, Wieden+Kennedy, OMD | the grid, Columbia Business School, GreenBook, Insight Innovation Exchange, Thornberg & Forester and Verse Group LLC. For information about 2015 sponsorship opportunities, please contact Mandy McMaster at NYAMA, firstname.lastname@example.org, 212-687-3280.
The mission of the New York American Marketing Association (NYAMA, www.nyama.org is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the NYAMA is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community.
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