Antonio Lucio has worked with some of the most recognized companies and iconic brands. He has held Global CMO roles for Facebook, HP Inc, and Visa, as well as Chief Innovation and Portfolio Transformation Officer for PepsiCo Inc.
Lucio is a recognized thought leader and global influencer in marketing transformation, known for his compelling vision and his commitment to action. Throughout his career, he has been successful in driving growth by building businesses, brands and marketing teams that have stood the test of time. He is skilled in developing successful strategies that drive revenue by building high-performing teams and marketing ecosystems, infusing deep analytics into effective communication strategies and driving meaningful innovation throughout the customer’s journey.
He is also known for his inclusive leadership philosophy. For Lucio, diversity is a business imperative. In all his roles, he was able to deliver business results while significantly increasing the representation of women and people of color.
Lucio has been a regular feature in the Forbes Most Influential CMOs list throughout his career, achieving top 5 positions in 2017 (#2), 2018 (#4) and 2019 (#3). He has also received numerous champion of diversity awards by organizations such as The 3% Conference, ADCOLOR, PR Weekly and others.
At Facebook, he was the first ever CMO responsible for marketing across the family of apps (Facebook App, Instagram, Messenger and WhatsApp), and for the development and launch of the Facebook company brand.
Prior to joining Facebook, he was the first Global Chief Marketing and Communications Officer for the new, HP, Inc, born out of the split of the Hewlett Packard Corporation.
As Visa’s first Global Marketing and Communication Officer, Lucio helped the company manage its highly successful IPO and created its first-ever global positioning, brand architecture and campaign.