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Media Contact:
Jack Mello, PR for Marketing Hall of Fame
jack.mello@gmail.com, cell 201-981-5617
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NEW YORK, February 14, 2019 — The American Marketing Association New York today announced three industry leaders responsible for outstanding contributions to the field of marketing as its 2019 inductees to the Marketing Hall of Fame®.
This year’s inductees are Keith Weed, Chief Marketing and Communications Officer, Unilever, Ann Lewnes, Executive Vice President and Chief Marketing Officer, Adobe and Wendy Clark, global CEO, DDB Worldwide.
The three luminaries will be celebrated at the 2019 Marketing Hall of Fame Induction Ceremony on the evening of Tuesday, April 16, 2019 at the headquarter offices of R/GA in New York. Each inductee will give a brief presentation inspired by their careers and offering their views on the future of marketing. Tickets are available at http://bit.ly/MHoF2019.
The Marketing Hall of Fame was established by the AMA New York as the only award of its kind to celebrate brilliance in marketing across all disciplines and industries. A rigorously democratic process is used each year to elect leaders who are making outstanding contributions to marketing and inspiring a new generation of marketers.
The criteria for selection are individuals responsible for marketing that has dramatically impacted business results, raised the profile of the profession or moved marketing forward through their use of breakthrough approaches.
Architects of marketing transformation recently inducted into the Marketing Hall of Fame include academic and author David Aaker; former Facebook CMO Gary Briggs; Patagonia founder Yvon Chouinard; GE vice chair Beth Comstock; TBWA\Worldwide chair Lee Clow; author and speaker Seth Godin; R/GA founder Bob Greenberg; former American Express CMO John Hayes; former IBM SVP Jon Iwata; author and professor Philip Kotler; Ogilvy & Mather chairman emeritus Shelly Lazarus; MetLife EVP, global chief marketing officer Esther Lee; strategist and author Al Ries; former P&G global marketing officer Jim Stengel; former Coca-Cola and Subway global CMO Joseph V. Tripodi; and Wharton professor and author Jerry Wind. In an early incarnation of the program, Steve Jobs, perhaps the most innovative marketer of all time, accepted the award on behalf of Apple.
“The Marketing Hall of Fame’s purpose is to help build marketing’s future by recognizing our most admired colleagues for the brilliant ways in which they have advanced our profession,” said Joanna Seddon, Marketing Hall of Fame co-chair and President, Brand Consulting, Ogilvy. “This year’s inductees have done this – and how! It’s an honor for us to celebrate the extraordinary contributions of Keith Weed, Ann Lewnes and Wendy Clark, who together have helped to elevate marketing to its rightful place — in the Boardroom.”
The selection process began last September with an open call for nominations, drawing more than 200 nominations. AMA New York’s Marketing Hall of Fame Committee evaluated the nominations against the inductee criteria and developed a shortlist of the 50 highest-qualified nominees.
This shortlist was then voted on by the Marketing Hall of Fame Academy, an exclusive, invitation-only body of 200 senior marketers, agency executives, researchers and academics hand-selected by the committee and AMA New York Board of Directors, who cast ballots to determine the 12 finalists. A final panel of judges made up of past inductees and top executives from the leading marketing associations and organizations then selected the three 2019 inductees.
The 2019 Marketing Hall of Fame Induction Ceremony will take place on Tuesday, April 16, 2019, 6:00-9:00 pm at R/GA headquarters in Hudson Yards, 450 West 33rd St. in New York. Cocktails and food will be served, followed by the induction ceremony and presentations from each inductee. From the perspective of their careers, the inductees will offer rare insights and ideas about how marketing will evolve in the future. Tickets are available at http://bit.ly/MHoF2019.
“We are very proud that the Marketing Hall of Fame has become one of the premier events in the marketing community,” said Robert Kahn, Marketing Hall of Fame committee co-chair, AMA New York past president and SVP business development at Elateral. “Once again, we have a star-studded list of extraordinary talents to celebrate, all of whom truly represent the pinnacle of leadership and innovation in our field. It will be inspiring to have these three legendary marketing luminaries all on one stage, hear from them and be inspired by them, on one special evening.”
Past sponsors of the Marketing Hall of Fame include P&G, Facebook, AOL, Deloitte, PwC, American Express, IBM, GE, Blackstone Group, R/GA, Twitter, The Wall Street Journal, J. Walter Thompson, BBDO, Ogilvy, McCann Worldgroup, Wieden+Kennedy, SY Partners, OMD | the grid, Advertising Age, Columbia Business School, GreenBook, Insight Innovation Exchange, Thornberg & Forester, Verse Group LLC and others.
For information about sponsorship opportunities, please contact Marketing Hall of Fame Committee member Lee Hornick at leehornick@hotmail.com.
As Chief Marketing and Communications Officer, Keith Weed is a member of the Unilever Executive and responsible for the Marketing, Communications and Sustainable Business. He has held this role since 2010.
Leading the creation of the Unilever Sustainable Living Plan, Keith has been pioneering new ways of integrating sustainability into the business as a key driver of growth. His responsibilities align with Unilever’s vision to grow the business while reducing its environmental footprint and increasing its positive social impact.
Most notably, Keith has directed significant advances in digital and influencer marketing and technologies within Unilever and has championed the 3Vs, Viewability, Verification and Value across the industry. He is committed to tackling stereotypes – gender and beyond - in advertising through Unilever’s #Unstereotype initiative and is the architect behind the #Unstereotype Alliance, co-created with UN Women, bringing together 35 companies to remove the portrayal of unhelpful stereotypes from their advertising by 2020. He has also championed the development of brands with purpose through Unilever’s crafting Brands for Life strategy.
Recent recognition includes Forbes ‘World’s Most Influential CMO’ in 2017 and 2018, ‘Global Marketer of the Year 2017’ by the World Federation of Advertisers, The Drum’s Lifetime Achievement Award in 2018, Marketing Dive’s Executive of the Year, 2018 and recognised as a Champion of Women in Business within the Financial Times’ HERoes list.
Outside Unilever, Keith is the President of the Advertising Association, Chairman of Business in the Community International and a Business in the Community Board Trustee, President of the History of Advertising Trust, an Effie Board Director and Trustee of Grange Park Opera. He is also a Fellow of The Marketing Society, and as an engineering graduate, a Fellow of the Institute of Mechanical Engineers.
Ann Lewnes’ innate passion for creativity and media drive her as Adobe’s CMO, and are reflected in the company’s groundbreaking marketing campaigns.
Creativity is only half the equation, as under Ann’s leadership, Adobe’s marketing organization led the shift to digital marketing long before it became the norm, setting the template for marketing’s strategic impact on business. Today, Ann is once again pioneering a new category — the evolution of digital marketing to customer experience management — creating end-to-end experiences across every marketing channel by harnessing the power of creativity, comprehensive customer data, new media, and community to drive next-level customer experiences at scale.
Prior to Adobe, Ann spent 20 years building the Intel brand as a VP of Marketing. Ann serves on the boards of Mattel and the Ad Council. She has been named one of the world’s most innovative CMOs by Business Insider, one of the world’s most influential CMOs by Forbes and to the AdWeek 50, an annual celebration of the most indispensable executives across marketing, media and technology. In 2015, Ad Age named her to The Creativity 50, a list honoring the most creative people of the year.
Wendy Clark was named CEO for DDB Worldwide in February 2018, leading 200 offices in 100 countries and more than 11,500 associates globally, following her successful tenure leading a turnaround as CEO of DDB North America. In her three years at the agency, Wendy has launched DDB Flex, the bespoke, cross-agency model customized for DDB’s clients’ businesses. She has also driven a renewed sense of new business winning helping to land over 32 pitch wins, including Volkswagen, McDonald’s, Johnson & Johnson, AT&T, Kellogg’s, Miller Lite and the U.S. Army, to name a few.
In addition, Wendy has transformed the agency’s leadership team with marquee hires, including NA CCO Ari Weiss, NA CSO Eric Zuncic, Chief People Officer Britt Hayes, NY CCOs Lisa Topol and Derek Barnes and CSO Susie Lyons; Chicago CSO Tricia Russo; Canada CEO/CCO Brent Choi; We Are Unlimited’s CEO Mark Mulhern and CCO Toygar Bazarkaya; SCJ global business director Nancy Shamberg; and Velocity’s global president Audrey Melofchik, to name a few.
Prior to joining DDB, Clark held executive roles at The Coca-Cola Company as President, Sparkling Brands & Strategic Marketing for Coca-Cola North America and global SVP Integrated Marketing Communications where her team’s work was recognized by the coveted Cannes Marketer of the Year award in 2013. Prior to joining Coke, Clark was Senior Vice President, Advertising for AT&T where she led the $1B+ rebranding of the company to the New AT&T.
Called “one of the most important women in advertising” by Advertising Age, Clark has earned numerous recognitions over the course of her career including the Matrix Award from New York Women in Communications, She Runs It’s Advertising Woman of the Year, and was named the Brand Refresher on Fast Company’s top ten list of innovative Business Disruptors. Clark’s efforts were formally recognized in 2007 upon her induction into the American Advertising Federation’s Advertising Hall of Achievement. Most recently, Advertising Age named Clark their Executive of the Year for 2017.
Clark is a board director for Effie’s Worldwide, Ad Council, American Advertising Federation and David Yurman, LLC.[/fusion_text][/fusion_builder_column][fusion_builder_column type="1_1" last="yes" spacing="yes" center_content="no" hide_on_mobile="no" background_color="" background_image="" background_repeat="no-repeat" background_position="left top" border_position="all" border_size="0px" border_color="" border_style="" padding="" margin_top="" margin_bottom="" animation_type="" animation_direction="" animation_speed="0.1" class="" id=""][fusion_text]The mission of the AMA New York (http://www.amanewyork.org) is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community.
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Media Contact:
Jack Mello, jack.mello@gmail.com, cell 201-981-5617
“Future of Marketing” to be the subject of inductee presentations
at May 17, 2018, induction ceremony at offices of R/GA in New York.
NEW YORK, April 2, 2018 — The American Marketing Association New York today announced three industry leaders responsible for outstanding contributions to the field of marketing as 2018 inductees to the Marketing Hall of Fame®.
This year’s inductees are creative legend Lee Clow, chairman, TBWA\Media Arts Lab and director of Media Arts, TBWA\Worldwide; Seth Godin, best-selling business author and speaker; and Esther Lee, executive vice president, global chief marketing officer, MetLife, Inc.
The three luminaries will be celebrated at the 2018 Marketing Hall of Fame® Induction Ceremony on the evening of Thursday, May 17, 2018 at the offices of R/GA in New York. Each inductee will give brief presentations, reflecting on their careers and offering their views on the future of marketing. Tickets are available at https://www.eventbrite.com/e/2018-marketing-hall-of-fame-induction-ceremony-tickets-43861642353?aff=pressrelease.
The Marketing Hall of Fame® was established by the AMA New York to celebrate brilliance in marketing across all disciplines and industries. Each year, the program recognizes industry leaders with a minimum of 10 years’ experience who are making outstanding contributions to marketing and inspiring a new generation of marketers. Criteria for selection is individuals responsible for marketing that have dramatically impacted business results, raised marketing’s profile or moved the profession forward by developing innovative marketing solutions.
Past inductees include leaders who have transformed the role of marketing including academic and author David Aaker, Facebook CMO Gary Briggs, Patagonia founder Yvon Chouinard, GE vice chair Beth Comstock, R/GA founder Bob Greenberg, former American Express CMO John Hayes, former IBM SVP Jon Iwata, author and professor Philip Kotler, Ogilvy & Mather chairman emeritus Shelly Lazarus, strategist and author Al Ries, former P&G global marketing officer Jim Stengel, Subway global CMO Joseph V. Tripodi and Wharton professor and author Jerry Wind.
“We established the Marketing Hall of Fame to recognize our most admired colleagues for the many brilliant ways they have advanced our profession,” said Robert Kahn, Marketing Hall of Fame® Committee Co-chair, AMA New York president, and SVP business development at Elateral. “It’s an honor for us to celebrate the extraordinary contributions of Esther Lee, Lee Clow, and Seth Godin, all of whom truly represent the pinnacle of leadership and innovation in our field.”
The selection process began last September with an open call for nominations, drawing more than 200 nominations. AMA New York’s Marketing Hall of Fame® Committee evaluated the nominations against the inductee criteria and developed a shortlist of the 50 highest-qualified nominees. This shortlist was reviewed by the Marketing Hall of Fame® Academy, an exclusive, invitation-only body of 200 senior marketers, agency executives, researchers and academics hand-selected by the AMA New York Board of Directors, who cast ballots to determine a dozen finalists.
The Marketing Hall of Fame® Judging Panel, made up of the leaders of the marketing industry’s top organizations and past inductees, made the final selection of inductees from the finalists list. Panel members were David Almy, CEO, Insights Association; Marla Kaplowitz, president/CEO, 4As (American Association of Advertising Agencies); Russ Klein, CEO, American Marketing Association; Bob Liodice, CEO, Association of National Advertisers; Scott McDonald, CEO, Advertising Research Foundation; Tony Pace, president/CEO, Marketing Accounting Standards Board; Manny Schrager, president, Qualitative Research Consultants Association, and Earl Taylor, CMO, Marketing Science Institute, as well as 2017 Marketing Hall of Fame Inductees Gary Briggs, Jon Iwata, Jim Stengel, and Jerry Wind.
This year’s Marketing Hall of Fame® Induction Ceremony will take place on Thursday, May 17, 2018, 6:00-9:00 pm at R/GA headquarters 450 West 33rd St. in New York. Cocktails and food will be served, followed by the induction ceremony and presentations from each inductee. From the perspective of their careers, the inductees will offer rare insights and ideas about how marketing will evolve in the future.
Tickets are available at https://www.eventbrite.com/e/2018-marketing-hall-of-fame-induction-ceremony-tickets-43861642353?aff=pressrelease.
“We are very proud that the Marketing Hall of Fame® has become one of the premier events in the marketing community, and once again we have a star-studded list of extraordinary talents to celebrate,” said Joanna Seddon, Marketing Hall of Fame® Committee co-chair, AMA New York past-president and president, Global Brand Consulting, OgilvyRED. “It will be inspiring to have these three legendary marketing luminaries all on one stage for one special evening.”
Past sponsors of the Marketing Hall of Fame® include Facebook, P&G, GE, Samsung, IBM, PricewaterhouseCoopers, American Express, Blackstone Group, Twitter, AOL, R/GA, The Wall Street Journal, J. Walter Thompson, BBDO, Ogilvy, McCann Worldgroup, Wieden+Kennedy, OMD | the grid, Columbia Business School, GreenBook, Insight Innovation Exchange, Verse Group LLC and others. For information about sponsorship opportunities, please contact AMA NEW YORK volunteer and former board member Lee Hornick at leehornick@hotmail.com.
For the past 40 years, Lee Clow has told stories through advertising for some of the most well-known brands in the world. His creative career began with Chiat\Day and its humble beginnings at a hotel in downtown Los Angeles. Today, he is the Director of Media Arts for TBWA\Worldwide and the Founder and Chairman of TBWA\Media Arts Lab, which celebrated its 10-year anniversary in 2016. He believes advertising is an art, a media art, that evokes emotion in consumers to make them laugh, cry, surprise or inform and his work does exactly that. His portfolio includes memorable campaigns for brands like Gatorade, Pepsi, adidas, and Energizer.
But Lee’s impact on the industry can best be summarized by his partnership with Steve Jobs for more than 30 years producing work for Apple. 1984 Macintosh, “Think Different” that evolved into the introduction of the iMac. iPod, iTunes, iPhone, iPad and Apple Watch. Today, Media Arts Lab works exclusively on Apple, breaking barriers and challenging the industry with what Lee calls the "New Storytelling.”
Seth Godin is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He is also the founder of the altMBA and The Marketing Seminar, online workshops that have transformed the work of thousands of people.
He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books “Linchpin”, “Tribes” and “The Dip”. “Permission Marketing” changed direct marketing forever, and “Purple Cow” is considered one of the most influential marketing books of its time. His latest book “What to Do When It’s Your Turn” is now in its fifth printing.
Godin has given thousands of speeches to millions of people around the world, and his five TED talks continue to spread. In addition to his writing and speaking, he founded several companies, including Yoyodyne and Squidoo, and his Seth’s Blog (which you can find by typing “Seth” into Google) is one of the most popular in the world.
Esther Lee is MetLife’s Global Chief Marketing Officer and is a member of the company’s executive team. Lee joined MetLife in 2015 and is responsible for managing all aspects of global marketing, the global brand and the customer journey. Lee and her team lead a strategic, customer-focused marketing practice across the globe that drives business growth.
Prior to joining MetLife, Lee was Senior Vice President for Brand, Marketing, Advertising and Sponsorships at AT&T. In that role, she oversaw global brand marketing, advertising, media and sponsorship, as well as the integration of brand leadership into the company's business strategies. Through the ongoing rollout of the company's “Rethink Possible” brand platform, Lee led the strategy to create awareness of AT&T's commitment to innovation to allow people to do more, explore more, and live more expansively.
Before joining AT&T, Lee served as Chief Executive Officer of North America and President of Global Brands for Euro RSCG Worldwide, where her work focused on transforming the company’s creativity and vision for long-term growth. Prior to that, she served for five years as Global Chief Creative Officer for The Coca-Cola Company, where she drove creative strategy, the development of integrated campaigns for the company’s global brands, and the operating models to support these efforts. Most notably, she drove the creation, development and launch of the “Coke Side of Life” global campaign—the foundation for today’s “Open Happiness” campaign.
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Media Contact:
Jack Mello, jack.mello@gmail.com, cell 201-981-5617
NEW YORK, March 14, 2017 — The American Marketing Association New York today announced four industry leaders responsible for outstanding contributions to the field of marketing as 2017 inductees to the Marketing Hall of Fame®.
This year’s inductees are Gary Briggs, vice president, chief marketing officer, Facebook; Jon Iwata, senior vice president, marketing and communications, IBM; Jim Stengel, former global marketing officer, Procter & Gamble and president/CEO, The Jim Stengel Company, and Jerry Wind, PhD, Professor of Marketing, The Wharton School.
These four luminaries will be celebrated at the 2017 Marketing Hall of Fame Induction Ceremony on Thursday, May 11, 2017, 6:00-9:00 pm at the modern new offices of R/GA at 450 West 33rd St. between 9th and 10th Avenues, New York. Tickets are available at https://www.eventbrite.com/e/2017-marketing-hall-of-fame-induction-ceremony-tickets-31156342459?aff=mhofwebsite.
The Marketing Hall of Fame was established by the AMA New York to celebrate brilliance in marketing across all disciplines and industries. Each year, the program recognizes industry leaders with a minimum of 10 years experience who are making outstanding contributions to marketing and inspiring a new generation of marketers. Criteria for selection is individuals responsible for marketing that has dramatically impacted business results, raised marketing’s profile or moved the profession forward by developing innovative marketing solutions.
Past inductees include leaders who have transformed the role of marketing: David Aaker, vice chairman, Prophet and professor emeritus, Berkeley-Haas School of Business; Yvon Chouinard, founder, Patagonia, Beth Comstock, vice chair, GE; Trevor Edwards, president, Nike Brand; Bob Greenberg, founder, chairman/CEO, R/GA; John Hayes, former chief marketing officer, American Express; Philip Kotler, author and distinguished professor of International Marketing, Kellogg School of Management, Northwestern University; Shelly Lazarus, chairman emeritus, Ogilvy & Mather; strategist and author Al Ries; and Joseph V. Tripodi, global CMO, Subway and former CMO, The Coca-Cola Company.
“We are very proud that the Marketing Hall of Fame has become one of the premier events in the marketing community, and once again we have a star-studded list of extraordinary talents to celebrate,” said Robert Kahn, Marketing Hall of Fame Committee Co-chair, AMA New York president-elect and founder, Kahn Consulting, Inc. “It’s going to be inspiring to have leaders from IBM, Facebook, P&G and Wharton all on one stage, in one special evening.”
The selection process began last September with an open call for nominations, drawing more than 200 nominations. AMA New York’s Marketing Hall of Fame Committee evaluated the nominations against the inductee criteria and developed a shortlist of the 50 highest-qualified nominees. This shortlist was reviewed by the Marketing Hall of Fame Academy (https://mhof.wpengine.com/marketing-hall-of-fame-academy/), an exclusive, invitation-only body of 200 senior marketers, agency executives, researchers and academics hand-selected by the AMA New York Board of Directors, who cast ballots to determine a dozen finalists.
The Marketing Hall of Fame Judging Panel, made up of the leaders of the marketing industry’s top organizations and past inductees, voted to elect this year’s inductees from the list of finalists. Members of the panel are David Almy, CEO, Insights Association; Gayle Fuguitt, CEO, Advertising Research Foundation (ARF); Nancy Hill, president, CEO, 4As; Russ Klein, CEO, American Marketing Association (AMA); Bob Liodice, CEO, Association of National Advertisers (ANA); Manny Schrager, president, Qualitative Research Consultants Association; and Earl Taylor, CMO, Marketing Science Institute, as well the 2016 inductees.
“We are thrilled to see a truly outstanding group of innovative marketers emerge from the Marketing Hall of Fame’s rigorous and democratic selection process,” said Joanna Seddon, Marketing Hall of Fame committee co-chair and president, Global Brand Consulting, OgilvyRED. “We are honoring industry leaders who are shaping marketing today and inspiring the marketers of the future.”
The 2017 Marketing Hall of Fame Induction Ceremony will take place on May 11, 2017, at R/GA headquarters in New York. Cocktails and food will be served prior to the awards and presentations from the inductees. From the perspective of their careers, the inductees will offer rare insights and ideas about how marketing will evolve in the future.
Tickets are available at https://www.eventbrite.com/e/2017-marketing-hall-of-fame-induction-ceremony-tickets-31156342459.
Past sponsors of the Marketing Hall of Fame include PwC, American Express, IBM, GE, Blackstone Group, R/GA, Twitter, The Wall Street Journal, J. Walter Thompson, BBDO, Ogilvy, McCann Worldgroup, Wieden+Kennedy, OMD | the grid, media partner Advertising Age, Columbia Business School, GreenBook, Insight Innovation Exchange, Thornberg & Forester, Verse Group LLC and others. For information about sponsorship opportunities, please contact AMA NEW YORK board member Lee Hornick at leehornick@hotmail.com.
2017 Marketing Hall of Fame inductee bios:
Gary Briggs, vice president, chief marketing officer, Facebook
Gary Briggs joined Facebook in 2013 and is responsible for the company’s consumer, product and platform marketing. Prior to joining Facebook, he served in various roles at Google, Inc, including CMO of Motorola upon its acquisition by Google, and VP, Consumer Marketing.
During his tenure at Google, he led marketing efforts for search, commerce, Chrome, Google+, Google.org, and the Google brand overall. Prior to joining Google in 2010, Gary was CEO at Plastic Jungle, a gift card startup, where he joined their board of directors. Before that, Gary worked at eBay for six years in roles as vice president of Consumer Marketing, general manager of eBay Canada, global marketing head of PayPal, and CMO of eBay North America.
Earlier in his career, Gary worked for six years at Pepsi, where he launched Aquafina, Pepsi's joint venture with Starbucks and was director of Brand Pepsi. He also spent two years at IBM running worldwide brand strategy and was an engagement manager at McKinsey & Company.
He earned a Bachelor of Arts degree in 1984 from Brown University and a Masters in Management in 1989 from the J.L. Kellogg Graduate School of Management, Northwestern University.
Jon Iwata, senior vice president, marketing and communications, IBM
Jon Iwata leads IBM’s marketing, communications and citizenship organization. His global team is responsible for the marketing of IBM’s product and services portfolio in more than 170 countries, market intelligence, communications, and stewardship of the IBM brand, recognized as one of the most valuable in the world.
Jon is the architect of IBM’s strategic brand platforms, including e-business, Smarter Planet, and Watson. He is recognized for innovation – from creating Think Academy, a mobile and cloud-delivered online university serving more than 375,000 IBMers, to the application of cognitive technologies in marketing and communications. He reports to IBM Chairman, President and Chief Executive Officer Ginni Rometty, serves as chairman of the IBM Values and Policy Advisory Board and is vice chairman of the IBM International Foundation.
Jon joined IBM in 1984 at the company’s Almaden Research Center in Silicon Valley. He was appointed vice president, corporate communications, in 1995 and senior vice president, communications, in 2002. He assumed his current role on July 1, 2008.
He is a trustee of Cooper Hewitt, Smithsonian Design Museum, a director of the Japan Society, director of the Association of National Advertisers and an advisory board member for the Yale Center for Customer Insights. He is past chairman of the Arthur W. Page Society, a professional group of Chief Communications Officers.
In 2015, Jon was inducted into the CMO Club Hall of Fame. That same year, he received the Distinguished Service Award from The Seminar, an organization consisting of Chief Communications Officers. He holds a B.A. from the School of Journalism and Mass Communications at San Jose State University. He is co-inventor of a U.S. patent for advanced semiconductor lithography technology.
Jim Stengel, president/CEO, The Jim Stengel Company, LLC
In October 2008, Jim Stengel shocked the marketing world by leaving his prestigious role as global marketing officer at Procter & Gamble, one of the world’s most admired brand-building companies. This bold move was Jim’s first step on a new mission to share his passion for growing business through a focus on higher ideals. To continue on his mission, Jim has embraced a variety of exciting roles: president/CEO of The Jim Stengel Company, LLC, a think tank and consultancy, author of Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies and Unleashing the Innovators: How Mature Companies Find New Life with Startups, speaker with the Washington Speakers Bureau®, and advisor to several companies.
As the former global marketing officer of $76 billion Procter & Gamble, Jim oversaw an $8 billion advertising budget and had organizational responsibility for nearly 7,000 people. Highly regarded, his leadership was recognized in 2008 when P&G was honored as the 2008 Cannes International Advertising Festival Advertiser of the Year for the first time in company history. He is best known for reinvigorating the company’s marketing culture, personally leading the transformation that firmly established P&G as one of the most admired brand-building companies in the world. During his seven years in the role, P&G’s sales doubled.
Prior to his promotion to P&G’s top advertising and marketing position in 2001, Jim had P&L responsibility for the company’s European baby care business. Previously, Jim held positions of increasing responsibility in P&G’s developing markets, Cosmetic, and Food businesses. He joined the company in 1983, and before that spent four years at Time Incorporated in the Time Life Books division.
Jim is widely known for leading innovation and for his commitment to building leading-edge marketing capabilities. He was recognized four times by Advertising Age as the number one “Power Player” in marketing. In 2005, he was recognized as Grand Marketer of the Year by Brandweek magazine, the same year P&G was named Marketer of the Year by Advertising Age. Jim was named to the first-ever Fortune Executive Dream Team in 2011. He has also served as Dean of the Young Marketers Academy at the Cannes Lions International Festival of Creativity since 2011, where he pioneered the CMO Accelerator program in 2013 and continues to serve as Dean.
Jerry Wind, Ph.D., Lauder Professor, Academic Director, The Wharton Fellows Program Director, SEI Center for Advanced Studies in Management, Professor of Marketing, The Wharton School
Jerry Wind, Ph.D. is internationally known for pioneering research on organizational buying behavior, market segmentation, conjoint analysis and marketing-driven business strategy. He consults with major firms around the world, provides expert testimony in intellectual property and antitrust cases, and has lectured in over 50 universities worldwide.
He is the founding Director of the Wharton SEI Center for Advanced Studies in Management (seicenter.wharton.upenn.edu) and the Wharton Future of Advertising Program (wfoa.wharton.upenn.edu). He is the founder of the Wharton Fellows program (whartonfellows.com) – a global network of CEOs and senior executives who are committed to lifelong learning focused on transformational leadership – and the co-founder of the Wharton-QS Reimagine Education program (reimagine-education.com).
Joining Wharton in 1967, Professor Wind led the creation of the Wharton Executive MBA Program, the reinvention of the Wharton MBA curriculum and development of the Wharton globalization strategy. He was founding director of the Joseph H. Lauder Institute, the Wharton International Forum, founding editor of the Wharton School Publishing, cofounded the Interdisciplinary Center Herzliya and is the Chair of its Academic Council.
Professor Wind has edited top marketing journals and published over 300 articles, chapters and papers, and 25 books. He received the four major marketing awards: Buck Weaver, Charles Parlin, Converse, and AMA/Irwin Distinguished Educator Award, and was one of the nine original Legends in Marketing. He is the former Chancellor of the International Academy of Management (IAM), former academic trustee of the Marketing Science Institute and former chairman of the College of Marketing of the Institute of Management Science. He is a member of the Board of Directors of the Marketing Accountability Standards Board and a member of the boards of a number of Wharton's centers, including the Lauder Institute and Knowledge@Wharton.
He is a trustee of The Philadelphia Museum of Art and chairman of its marketing committee and an active advisor to a number of arts and culture organizations. He is a member of the executive committee of SEI and sits on the advisory boards of a number of companies including the Fung Retailing Group, DreamTime Vision and other start-ups.
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NEW YORK, March 3, 2015 – The American Marketing Association, NY Chapter today announced four practitioners responsible for outstanding contributions to the field of marketing as 2015 inductees to its Marketing Hall of Fame®: Shelly Lazarus, chairman emeritus, Ogilvy & Mather; Yvon Chouinard, founder, Patagonia; Trevor Edwards, president, Nike Brand, Nike, Inc.; and David Aaker, vice chairman, Prophet, professor emeritus, BerkeleyHaas School of Business, UC Berkeley.
The four will be celebrated at the 2015 Marketing Hall of Fame induction ceremony on Thursday, May 21, 2015, 6:00-9:00 pm at the offices of JWT New York (466 Lexington Ave. at 45th St, tickets: http://www.nyama.org/event/2015-marketing-hall-of-fame-induction-ceremony/).
The Marketing Hall of Fame (www.marketinghalloffame.org) is unique in celebrating brilliance in marketing across all marketing fields and types of organizations, including corporations, agencies, consulting firms and universities. This annual honor is presented to active marketing practitioners with a minimum of 10 years experience. The criteria include: developing marketing innovations which have dramatic impacts on business results, raising marketing’s profile in business overall and mentoring and inspiring the next generation of marketers.
The selection process began last September with an open call for nominations, drawing more than 100 nominations. NYAMA’s 17-member Marketing Hall of Fame Committee evaluated the nominations against the inductee criteria and developed a shortlist of the 50 highest-qualified nominees. That list was narrowed to 10 finalists based on votes by the Marketing Hall of Fame Academy, an exclusive, invitation-only body of 175 senior marketers, agency executives, researchers and academics hand-selected by the NYAMA Board of Directors (complete list: https://mhof.wpengine.com/marketing-hall-of-fame-academy/).
This year’s four inductees were selected from the finalists list by the Marketing Hall of Fame Final Judging Panel, which included top executives from the industry’s leading marketing, advertising and research associations and organizations — David W. Almy, CEO, Marketing Research Association (MRA); Gayle Fuguitt, CEO, Advertising Research Foundation (ARF); Nancy Hill, CEO, American Association of Advertising Agencies (4As); Bob Liodice, CEO, Association of National Advertisers (ANA); Kendall Nash, president, Qualitative Research Consultants Association; Bruce Nelson, former vice chair, Omnicom, and Earl Taylor, CMO, Marketing Science Institute — as well as 2014 Marketing Hall of Fame inductees Beth Comstock, senior vice president, CMO, General Electric; Philip Kotler, S.C. Johnson & Son professor of International Marketing, Kellogg School of Management, Northwestern University, and Joseph V. Tripodi, former executive vice president, chief marketing & commerce officer, The Coca-Cola Company.
“We established the Marketing Hall of Fame as a forum for the marketing community to recognize an extremely select group of our colleagues for the many brilliant ways they have advanced our profession,” said Don Sexton, NYAMA president and professor of marketing, Columbia Business School. “We are extremely proud to celebrate the contributions to marketing made by David Aaker, Yvon Chouinard, Trevor Edwards and Shelly Lazarus, who truly represent the pinnacle of leadership and innovation in the field.”
The Marketing Hall of Fame induction ceremony on May 21 will begin with cocktails and hors d’oeuvres, followed by presentations from each of this year’s inductees. By providing an overview of their careers and most notable successes, the event will offer attendees rare insights into each inductee’s view of how marketing will evolve in the future.
The Marketing Hall of Fame Committee is co-chaired by Joanna Seddon, president, Global Brand Consulting, OgilvyRED, and Robert Kahn, founder, Kahn Consulting, Inc., and includes Don Sexton, NYAMA president and professor of marketing, Columbia University; Randall Ringer, NYAMA past president and CEO, Verse Group LLC; Elizabeth Kiehner, senior design manager/chief of staff, IBMiX; Lee Hornick, president, Business Communications Worldwide; Lukas Pospichal, managing director, GreenBook and NYAMA; Mandy McMaster, program coordinator, NYAMA and others.
Marketing Hall of Fame 2015 sponsors include JWT, GreenBook and Insight Innovation, along with supporter Columbia Business School and media partner Advertising Age. Sponsorship opportunities for the induction ceremony event are available, please contact Mandy McMaster at NYAMA, amcmaster@nyama.org, 212-687-3280.
2015 Marketing Hall of Fame inductee bios:
David Aaker, vice chairman, Prophet and professor emeritus, BerkeleyHaas School of Business, UC Berkeley
David Aaker has been called the father of modern branding because of his pioneering work to define brand equity and provide concepts and tools to build and manage brands and brand portfolios. He was also once profiled by California Magazine and called “the Plato and Newton of Branding.” Aaker is the winner of three career awards for contributions to the science of marketing (the Paul D. Converse Award), marketing strategy (the Vijay Mahajan Award) and the theory and practice of marketing (the Buck Weaver Award).
Aaker has published over 100 articles and 17 books including Strategic Market Management, Managing Brand Equity, Building Strong Brands, Brand Leadership, Brand Portfolio Strategy, From Fargo to the World of Brands, Spanning Silos, Brand Relevance, and his latest book Aaker on Branding. Professor Aaker’s books have sold over one million copies and have been translated into 18 languages. Named as one of the top 5 most important marketing/business gurus in 2007, Professor Aaker has won awards for the best article in the California Management Review and twice in the Journal of Marketing.
Yvon Chouinard, founder, Patagonia
Yvon Chouinard was born in Lewiston, Maine in 1938 and raised in Southern California. As a teen, he taught himself how to climb, surf, skin dive—and blacksmith. By the early 1970s when he founded Patagonia, Chouinard Equipment pitons, carabiners and ice axes had become the world standard.
Spending 140 days a year in the natural world, Chouinard learned early in his life as an alpinist, surfer and fly fisherman the seriousness of the environmental crisis—and he brought this knowledge to bear on his work. In the late 1980s, he instituted Patagonia’s earth tax, pledging 1% of sales to the preservation and restoration of the natural environment.
In the 1990s, Chouinard encouraged Patagonia to consciously reduce the environmental footprint of its products and activities, beginning with a 100% switch from conventional to organic cotton and the introduction of fleece clothing made from recycled polyester. He then sought to work with other partners to companies to reduce environmental harm on a global scale. Chouinard, either independently or with Patagonia, helped co-found with others the Fair Labor Association, One Percent for the Planet, the Textile Exchange, the Conservation Alliance and the Sustainable Apparel Coalition. In addition, Patagonia has been a B Corp member since 2012.
Chouinard continues to surf and fly fish. He is the author or co-author of Climbing Ice, Let My People Go Surfing, The Responsible Company and Simple Fly Fishing.
Trevor Edwards, president, Nike Brand, Nike, Inc.
Trevor Edwards was born in London, England, growing up there and in Jamaica before attending Baruch College, City University of New York, where he received a bachelor’s degree in business in 1984. Five years later, while also working full time, he returned to Baruch College to receive his MBA and went on to begin his professional career at The Goldman Sachs Group, Inc., before joining Colgate-Palmolive Company to work in marketing. In 1992, Edwards joined Nike as a regional marketing manager.
In his role of president, Edwards provides long-term business vision for one of the world’s most iconic brands and leads Nike’s deep understanding of consumers worldwide. His successful career at Nike showcases his ambition to put the consumer and the athlete at the center of all the company does. A true global citizen, Edwards’ unique outlook drives Nike’s approach to making profound, long-lasting connections with people in more than 160 countries across six continents.
Throughout his storied career at the world’s most innovative and inspirational sports brand, Edwards has led some of Nike’s biggest breakthroughs, including a transformation of the digital landscape through the creation of Nike+ and was instrumental in Nike becoming the world’s leading football (soccer) brand. His responsibilities include leadership over the Nike brand, which includes the company’s entire geographical business: wholesale, retail and e-commerce operations. Edwards has been widely recognized for his influence in sports and business in publications ranging from Sports Illustrated to Fast Company. He has served on the board of Mattel, Inc. since 2012.
Shelly Lazarus, chairman emeritus, Ogilvy & Mather
Shelly Lazarus has been working, as she would say it, “In the business I love,” for more than four decades. She rose through the ranks of Ogilvy & Mather, assuming positions of increasing responsibility in the management of the company including president of O&M Direct North America, Ogilvy & Mather New York and Ogilvy & Mather North America. She was named worldwide CEO of Ogilvy & Mather in 1996, chairman in 1997 and became chairman emeritus in July 2012. Under her leadership, David Ogilvy’s essential mission — the purpose of advertising was to build great brands — has remained the centerpiece of the company’s philosophy, extending across regions and marketing disciplines, and attracting some of the world’s largest and most respected brands including American Express, BP, Coca-Cola, IBM and Unilever among many others.
Lazarus has been a frequent industry honoree. Advertising Women of New York selected her as its Woman of the Year in 1994; she was honored by Women in Communications with their Matrix Award in 1995, named Business Woman of the Year by the New York City Partnership in 1996, and Woman of the Year in 2002 by the Direct Marketing Association (DMA). She has appeared numerous times in Fortune magazine’s annual ranking of America’s 50 Most Powerful Women in Business. Lazarus was the first woman to receive Columbia Business School’s Distinguished Leader in Business Award, as well as the Advertising Educational Foundation’s (AEF) Lifetime Achievement Award. She was inducted into the American Advertising Federation Hall of Fame in 2013 and is also a member of the DMA’s Hall of Fame.
The mission of the New York American Marketing Association (NYAMA, www.nyama.org is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the NYAMA is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community.
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2014 inductees to the Marketing Hall of Fame were, from left, Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University; Beth Comstock, Senior Vice President, Chief Marketing Officer, GE; Joseph V. Tripodi, Executive Vice President, Chief Marketing & Commercial Officer, The Coca-Cola Company.
Photo credit: Maryana Hordeychuk
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NEW YORK, March 20, 2014 – The American Marketing Association, NY Chapter (NYAMA) today announced three renowned practitioners responsible for outstanding contributions to the field of marketing as 2014 inductees to its Marketing Hall of Fame®: Beth Comstock, senior vice president, CMO, General Electric; Philip Kotler, S.C. Johnson & Son professor of International Marketing, Kellogg School of Management, Northwestern University, and Joe Tripodi, executive vice president, chief marketing & commerce officer, Coca-Cola.
The three will be celebrated at the 2014 Marketing Hall of Fame induction ceremony, taking place on Wednesday, May 28, 2014, 6:00-9:00 pm at the offices of JWT New York, 466 Lexington Avenue at 45th St. The evening will include cocktails followed by presentations from each of this year’s three inductees. By providing an overview of their careers and most notable successes, the event will offer attendees rare insights into each inductee’s contributions to moving the profession of marketing forward. To buy tickets for the induction ceremony, please visit http://nyama.org/event/marketing-hall-of-fame-ceremony/.
The Marketing Hall of Fame (www.marketinghalloffame.org) was created by NYAMA to celebrate brilliance in marketing across all fields and industries. The annual honor is open to any current practitioner from the corporate, agency or academic worlds with a minimum of 10 years experience who is responsible for marketing innovations that have had dramatic impact on business results, raised marketing’s profile in business overall and inspired future generations of marketers.
An open call for nominees garnered entries for more than 100 highly-qualified individuals. The 17-member Marketing Hall of Fame committee, chaired by Joanna Seddon, president, Global Brand Consulting at OgilvyRED, identified the 40 highest-qualified nominees. This short list was sent to more than 800 NYAMA members and other marketing experts, whose votes determined the 12 finalists.
A distinguished selection committee made the final choices for this year’s inductees. The committee included David W. Almy, CEO, Marketing Research Association (MRA); Gayle Fuguitt, CEO, Advertising Research Foundation (ARF); Nancy Hill, CEO, 4As; Bob Liodice, CEO, Association of National Advertisers (ANA); Kendall Nash, president, Qualitative Research Consultants Association; Bruce Nelson, former vice chair, Omnicom, and Earl Taylor, CMO, Marketing Science Institute.
“We established the Marketing Hall of Fame to be the Oscars of marketing, dedicated to recognizing individuals who are making outstanding contributions to the field, and educating and inspiring a new generation of marketers,” said Randall Ringer, NYAMA president and CEO, Verse Group LLC. “We could not be prouder to celebrate the brilliance of Beth Comstock, Philip Kotler and Joe Tripodi, who truly represent the pinnacle of leadership and innovation in the field.”
The Marketing Hall of Fame Committee is chaired by Joanna Seddon, president, Global Brand Consulting, OgilvyRED, and includes Randall Ringer, NYAMA president and CEO, Verse Group LLC; Robert Kahn, founder, Kahn Consulting, Inc.; Elizabeth Kiehner, founding partner, Thornberg & Forester; Don Sexton, NYAMA president-elect and professor of marketing, Columbia University; Lee Hornick, president, Business Communications Worldwide; Lukas Pospichal, managing director, GreenBook and NYAMA; Ajay Durani, marketing and events consultant, Digital Place-based Advertising Association; Mandy McMaster, program coordinator, NYAMA and others.
The Marketing Hall of Fame program is supported by a range of leading brands and agencies. Premium sponsors are BBDO, McCann Worldgroup and Wieden+Kennedy, with other sponsors including Twitter and OMD | the grid; exclusive media partner The Wall Street Journal; host JWT; and supporters Columbia Business School, GreenBook, Insight Innovation Exchange, Thornberg & Forester and Verse Group LLC.
The mission of the New York American Marketing Association (NYAMA, www.nyama.org is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the NYAMA is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community.
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