Celebrating brilliance in marketing, four inductees to be announced in February, induction ceremony set for April 28 at PwC headquarters in NYC.

NEW YORK, November 23, 2015 — The American Marketing Association, NY Chapter (NYAMA) has revealed the distinguished final judging panel for the 2016 Marketing Hall of Fame®, consisting of leaders from many of the industry’s leading associations and organizations and 2015’s four inductees.

The Marketing Hall of Fame (www.marketinghalloffame.org) was created by NYAMA to celebrate brilliance in marketing across all fields and industries. The program is dedicated to recognizing individuals who are making outstanding contributions to the field, and educating and inspiring a new generation of marketers.

The process stated with an open call for nominations this fall which attracted more than 200 candidates. After the field is narrowed to 40 semi-finalists by the Marketing Hall of Fame Committee, that shortlist will then be voted on against a rigorous set of criteria by the Marketing Hall of Fame Academy (https://mhof.wpengine.com/marketing-hall-of-fame-academy/), an exclusive, invitation-only body of 200 senior marketers, agency executives, researchers and academics hand-selected by the NYAMA Board of Directors, who cast ballots to determine the 12 finalists.

The four 2016 inductees will then be selected by the Marketing Hall of Fame’s stellar final judging panel consisting of David W. Almy, CEO, Marketing Research Association (MRA); Gayle Fuguitt, CEO, Advertising Research Foundation (ARF); Nancy Hill, CEO, 4As; Russ Klein, CEO, American Marketing Association (AMA); Bob Liodice, CEO, Association of National Advertisers (ANA); Kendall Nash, president, Qualitative Research Consultants Association, and Earl Taylor, CMO, Marketing Science Institute, as well as 2015 inductees Trevor Edwards, president, Nike Brand; Shelly Lazarus, chairman emeritus, Ogilvy & Mather; and David Aaker, vice chairman, Prophet and professor emeritus, BerkeleyHaas School of Business, UC Berkeley.

The selection committee was coordinated by Don Sexton, NYAMA past-president and professor of marketing, Columbia University.

“This year’s nominees represented an extraordinarily impressive cross-section of influential marketers,” said Robert Kahn, founder, Kahn Consulting, Inc., NYAMA board member and chair of the Marketing Hall of Fame Committee. “We will rely on the deep collective wisdom of this final judging panel to select the four 2016 inductees who have helped shape marketing as we know it and continue to inspire the next generation of marketing practitioners.”

“We’re thrilled to once again have such an illustrious final judging panel,” added Joanna Seddon, president, Global Brand Consulting, OgilvyRED and current NYAMA president. “These industry leaders are well qualified to make the final determination of who this year is most deserving of this highest honor in marketing.”

The 2016 Marketing Hall of Fame Induction Ceremony will take place on April 28, 2016 at PwC headquarters in New York, where the evening will include cocktails and dinner followed by presentations from each inductee on the future of marketing.

PwC is a sponsor of the 2016 Marketing Hall of Fame, with past sponsors including a range of leading brands and agencies such as American Express, IBM, GE, Blackstone Group, Twitter, The Wall Street Journal, Advertising Age, J. Walter Thompson, BBDO, Ogilvy, R/GA, McCann Worldgroup, Wieden+Kennedy, OMD | the grid, Columbia Business School, GreenBook, Insight Innovation Exchange, Thornberg & Forester, Verse Group LLC and others. For information about sponsorship opportunities, please contact Robert Kahn at bob@kahnconsulting.com.

The mission of the New York American Marketing Association (NYAMA, www.nyama.org is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the NYAMA is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community.

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