fbpx

[fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="5_6" last="yes" spacing="yes" center_content="no" hide_on_mobile="no" background_color="" background_image="" background_repeat="no-repeat" background_position="left top" border_position="all" border_size="0px" border_color="" border_style="" padding="" margin_top="" margin_bottom="" animation_type="" animation_direction="" animation_speed="0.1" class="" id=""][fusion_text]

Media Contact: 

Jack Mello, PR for Marketing Hall of Fame

jack.mello@gmail.com

 

 

[/fusion_text][fusion_text]Adobe’s Ann Lewnes, Ogilvy’s Shelly Lazarus, author Seth Godin and former P&G CMO Jim Stengel to speak and take questions at free virtual forum on October 29, 2020.[/fusion_text][fusion_text]NEW YORK, September 15, 2020 — The prestigious Marketing Hall of Fame will host Marketing Hall of Fame Speaks: Bringing the Future Forward”, a special free online event featuring some of the world’s most brilliant marketers speaking on the new future of marketing in light of the global pandemic.

Speaking live at the free October 29 event, happening 2:30-4:00 pm EDT, will be a panel of four legendary Marketing Hall of Fame laureates: Shelly Lazarus, chairman emeritus, Ogilvy (inducted 2015), former P&G CMO Jim Stengel (2017), noted best-selling author and speaker Seth Godin (2018) and Ann Lewnes, EVP/CMO, Adobe (2019). 

They will offer their unique commentary and insights into the future of marketing during these challenging times and take questions from global participants online. 

This event will also feature video clips on the same topic from a range of other Marketing Hall of Fame honorees, taken from their acceptance speeches at induction ceremonies over the years. 

These will include thoughts from academic and author David Aaker, former Facebook CMO Gary Briggs, Patagonia founder Yvon Chouinard, Dentsu Aegis global CEO Wendy Clark, TBWA chairman Lee Clow, R/GA founder/executive chairman Bob Greenberg, former IMB VP Jon Iwata, MetLife EVP/global CMO Esther Lee, author Al Ries, former Allstate, Coca-Cola and Subway CMO Joe Tripodi, former Unilever chief marketing and communications officer Keith Weed, academic and author Jerry Wind and others.

“Marketing Hall of Fame Speaks: Bringing the Future Forward” takes place online on October 29, 2020, 2:30-4:00 pm EDT.  Register here for this free event.

“The Marketing Hall of Fame’s purpose is to help build marketing’s future by recognizing our most admired colleagues for the brilliant ways in which they have advanced our profession,” said Joanna Seddon, Marketing Hall of Fame co-chair and president, Brand Consulting, Ogilvy.  “This event is in perfect sync with that mission, as these honorees will address the most critical issues facing marketers today and tomorrow in our changed world.”

“This online event extends the Marketing Hall of Fame brand to a global audience, providing a forum for our extraordinary inductees to offer their insights on how we all need to think about the future of marketing in our new reality,” said Robert Kahn, Marketing Hall of Fame co-chair, a past AMA New York president and SVP, Global Business Development, Elateral.  “We’re proud to bring these legends of marketing together in what promises to be a unique dialogue between themselves as well as our international audience.”

The Marketing Hall of Fame was established by the American Marketing Association New York to inspire and celebrate brilliance in marketing across all fields and industries, recognizing individuals who are making outstanding contributions to the field and inspiring a new generation of marketers. 

The annual honor is determined by an open public nomination process and subsequent voting by more that 250 top marketers in the Marketing Hall of Fame Academy.  It is open to any current marketing practitioner from the corporate, agency, research or academic worlds with a minimum of 10 years’ experience who is responsible for marketing innovations that have had dramatic impact on business results, raised marketing’s profile in business overall or moved the profession forward by creating new tools and approaches.

The annual Marketing Hall of Fame announcement and in-person induction ceremony in New York was postponed this year due to the pandemic, and is scheduled to resume in Spring 2021.  [/fusion_text][/fusion_builder_column][fusion_builder_column type="1_1" last="yes" spacing="yes" center_content="no" hide_on_mobile="no" background_color="" background_image="" background_repeat="no-repeat" background_position="left top" border_position="all" border_size="0px" border_color="" border_style="" padding="" margin_top="" margin_bottom="" animation_type="" animation_direction="" animation_speed="0.1" class="" id=""][fusion_text]The mission of the AMA New York (http://www.amanewyork.org) is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community.

# # #

[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

[fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="5_6" last="yes" spacing="yes" center_content="no" hide_on_mobile="no" background_color="" background_image="" background_repeat="no-repeat" background_position="left top" border_position="all" border_size="0px" border_color="" border_style="" padding="" margin_top="" margin_bottom="" animation_type="" animation_direction="" animation_speed="0.1" class="" id=""][fusion_text]

Media Contact: 

Jack Mello, PR for Marketing Hall of Fame

jack.mello@gmail.com

 

 

[/fusion_text][fusion_text]

American Marketing Association New York

Opens Nominations for 2020 Marketing Hall of Fame®

[/fusion_text][fusion_text]NEW YORK, September 16, 2019 — The American Marketing Association New York today announced the open call for nominations for the prestigious 2020 Marketing Hall of Fame®.

 

The nominations, which are free and open to the public, can be submitted by visiting http://www.marketinghalloffame.org/nominate/.  Both members and non-members of the AMA New York can submit nominations, deadline is October 9, 2019.  Marketers nominated in the past must be re-nominated this year to be eligible for 2020 induction.  

 

Inductees will be announced in February, and honored at the gala induction ceremony on April 21, 2020 at the office of R/GA New York.

 

The Marketing Hall of Fame (www.marketinghalloffame.org) was established to “inspire and celebrate brilliance in marketing” across all fields and industries, recognizing individuals who are making outstanding contributions to the field and inspiring a new generation of marketers.

 

The annual honor is open to any current marketing practitioner from the corporate, agency, research or academic worlds with a minimum of 10 years’ experience who is responsible for marketing innovations that have had dramatic impact on business results, raised marketing’s profile in business overall or moved the profession forward by creating new tools and approaches.

 

Inductees include leaders who have transformed the role of marketing: David Aaker, vice chair, Prophet and professor emeritus, Berkeley-Haas School of Business; former Facebook CMO Gary Briggs; Patagonia founder Yvon Chouinard; TBWA\Media Arts Lab chairman emeritus Lee Clow; former GE CMO/vice chair Beth Comstock; former Nike Brands president Trevor Edwards; best-selling business author and speaker Seth Godin; R/GA founder/executive chair Bob Greenberg; former American Express CMO John Hayes; former IBM SVP Jon Iwata; author and distinguished professor at Kellogg School of Management, Northwestern University Philip Kotler; Ogilvy chairman emeritus Shelly Lazarus; MetLife, Inc. EVP/global CMO Esther Lee; marketing strategist/author Al Ries; former P&G CMO Jim Stengel; former Subway, Coca-Cola and Allstate CMO Joseph Tripodi; and Jerry WindPhD, professor of Marketing, The Wharton School. 

 

“The Marketing Hall of Fame is a brand unto itself that stands for excellence and career achievement in our field,” said Robert Kahn, Marketing Hall of Fame co-chair, a past AMA New York president and SVP, Global Business Development, Elateral.  “The annual program is designed to recognize these well-deserving industry visionaries and engage the broader marketing community in the year-long process of nominations, voting and judging.”

 

“The Marketing Hall of Fame is the only honor that recognizes those who make outstanding contributions to marketing across all disciplines and specialties, whether they come from a brand, agency, research, academia or consulting,” said Joanna Seddon, president, Global Brand Consulting at Ogilvy, a past president of AMA New York and Marketing Hall of Fame co-chair.  “We encourage everyone to submit nominations for great marketers whom they believe are worthy of inclusion in our next group of inductees.”

 

The Induction Process

Nominations are evaluated by the Marketing Hall of Fame Committee against four criteria: marketing that drives extraordinary business results; raising marketing’s profile; marketing innovation and creativity; and inspiring and developing other marketers.

 

A short-list of the 50 most highly-qualified nominees is then voted on by the Marketing Hall of Fame Academy, an exclusive, invitation-only body of 250 senior marketers, agency executives, researchers and academics hand-selected by the committee and AMA New York Board of Directors, who cast ballots to determine the 12 finalists.  

 

A final panel of judges, made up of past inductees and top executives from the leading marketing associations and organizations, will then select the 2020 inductees.

 

Past sponsors of the Marketing Hall of Fame include P&G, Unilever, Facebook, IBM, Google, Twitter, Adobe, AOL,Deloitte, PricewaterhouseCoopers, American Express, GE, Blackstone Group, The Wall Street Journal,R/GA, WPP, J. Walter Thompson, BBDO, DDB, Ogilvy, McCann Worldgroup, Wieden+Kennedy, MBLM, SY Partners, OMD | the grid, media partnerAdvertising Age, Columbia Business School, GreenBook, Insight Innovation Exchange, Thornberg & Forester, Verse Group LLCand others.

For information about sponsorship opportunities, please contact AMA New York board member Lee Hornick, Marketing Hall of Fame sponsorship director, at leehornick@hotmail.com.[/fusion_text][/fusion_builder_column][fusion_builder_column type="1_1" last="yes" spacing="yes" center_content="no" hide_on_mobile="no" background_color="" background_image="" background_repeat="no-repeat" background_position="left top" border_position="all" border_size="0px" border_color="" border_style="" padding="" margin_top="" margin_bottom="" animation_type="" animation_direction="" animation_speed="0.1" class="" id=""][fusion_text]The mission of the AMA New York (http://www.amanewyork.org) is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community.

# # #

[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

 

 

 

 
 
For Immediate Release

Media Contact:
Jack Mello, PR for Marketing Hall of Fame
jack.mello@gmail.com, cell 201-981-5617

American Marketing Association New York
Opens Nominations for 2019 Marketing Hall of Fame®

 

NEW YORK, September 25, 2018 — The American Marketing Association New York today announced the open call for nominations for 2019 Marketing Hall of Fame® inductees, who will be honored at an induction ceremony on May 16, 2019, at R/GA in New York.
 
The nominations, which are free and open to the public, can be submitted by visiting https://mhof.wpengine.com/nominate/, with a deadline of October 16, 2018.  Both members and non-members of the AMA New York can submit nominations.

The Marketing Hall of Fame (www.marketinghalloffame.org) was established to “inspire and celebrate brilliance in marketing” across all fields and industries, recognizing individuals who are making outstanding contributions to the field and inspiring a new generation of marketers. 

The prestigious annual honor is open to any current marketing practitioner from the corporate, agency, research, or academic worlds with a minimum of 10 years’ experience, who is responsible for marketing innovations that have had dramatic impact on business results, raised marketing’s profile in business overall or moved the profession forward by creating new tools and approaches.

Last year’s inductees were creative legend Lee Clow, chairman, TBWA\Media Arts Lab and director of Media Arts, TBWA\Worldwide; Seth Godin, best-selling business author and speaker; and Esther Lee, executive vice president, global chief marketing officer, MetLife, Inc.

Previous inductees include leaders who have transformed the role of marketing, including David Aaker, vice chairman, Prophet and professor emeritus, Berkeley-Haas School of Business; Facebook CMO Gary Briggs; Patagonia founder Yvon Chouinard; GE vice chair Beth Comstock; Nike Brands president Trevor Edwards; R/GA founder Bob Greenberg; former American Express CMO John Hayes; IBM SVP Jon Iwata; Philip Kotler, author and distinguished professor of International Marketing, Kellogg School of Management, Northwestern University;  Ogilvy chairman emeritus Shelly Lazarus; marketing strategist/author Al Ries; former P&G CMO Jim Stengel; Subway CMO and former Coca-Cola Company and Allstate CMO Joseph Tripodi; and Jerry Wind, PhD, professor of Marketing, The Wharton School.

“The Marketing Hall of Fame has become a brand unto itself that stands for excellence and career achievement in our field,” said Robert Kahn, Marketing Hall of Fame co-chair, AMA New York past president and SVP, Global Business Development, Elateral.  “In addition to recognizing these well-deserving industry visionaries each year, the program also engages the broader marketing community in the year-long process of nominations and judging.”

“The Marketing Hall of Fame is the only honor that recognizes those who make outstanding contributions to marketing across all disciplines and specialties, whether they come from a brand, agency, academia or other background,” said Joanna Seddon, Global Consulting Principal, president, Global Brand Consulting at Ogilvy and Marketing Hall of Fame co-chair.  “We encourage everyone to submit nominations for some of the great marketers whom they believe are worthy of inclusion in our next group of inductees.”
All nominations are evaluated by the Marketing Hall of Fame Committee against four criteria: 

A short-list of the 50 most highly qualified nominees is then voted on by the Marketing Hall of Fame Academy, an exclusive, invitation-only body of 250 senior marketers, agency executives, researchers and academics hand-selected by the committee and AMA New York Board of Directors, who cast ballots to determine the 12 finalists.  A final panel of judges, made up of past inductees and top executives from the leading marketing associations and organizations, then selects the 2019 inductees.

Past sponsors of the Marketing Hall of Fame include P&G, Facebook, AOL, Deloitte, PwC, American Express, IBM, GE, Blackstone Group, R/GA, Twitter, The Wall Street Journal, J. Walter Thompson, BBDO, Ogilvy, McCann Worldgroup, Wieden+Kennedy, SY Partners, OMD | the grid, media partner Advertising Age, Columbia Business School, GreenBook, Insight Innovation Exchange, Thornberg & Forester, Verse Group LLC, and others. 

For information about sponsorship opportunities, please contact AMA New York board member Lee Hornick, Marketing Hall of Fame sponsorship director, at leehornick@hotmail.com.

The mission of the AMA New York (http://www.amanewyork.org) is to inspire, support and celebrate brilliance in marketing.  Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area.  Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. 

  

# # #

 

 

 

Media Contact:

Jack Mello, jack.mello@gmail.com, cell 201-981-5617

Lee Clow, Seth Godin, and Esther Lee
Inducted Into AMA New York’s Marketing Hall of Fame®

“Future of Marketing” to be the subject of inductee presentations
at May 17, 2018, induction ceremony at offices of R/GA in New York.

 

NEW YORK, April 2, 2018 — The American Marketing Association New York today announced three industry leaders responsible for outstanding contributions to the field of marketing as 2018 inductees to the Marketing Hall of Fame®.

 

This year’s inductees are creative legend Lee Clow, chairman, TBWA\Media Arts Lab and director of Media Arts, TBWA\Worldwide; Seth Godin, best-selling business author and speaker; and Esther Lee, executive vice president, global chief marketing officer, MetLife, Inc.

 

The three luminaries will be celebrated at the 2018 Marketing Hall of Fame® Induction Ceremony on the evening of Thursday, May 17, 2018 at the offices of R/GA in New York. Each inductee will give brief presentations, reflecting on their careers and offering their views on the future of marketing. Tickets are available at https://www.eventbrite.com/e/2018-marketing-hall-of-fame-induction-ceremony-tickets-43861642353?aff=pressrelease.

 

The Marketing Hall of Fame® was established by the AMA New York to celebrate brilliance in marketing across all disciplines and industries. Each year, the program recognizes industry leaders with a minimum of 10 years’ experience who are making outstanding contributions to marketing and inspiring a new generation of marketers. Criteria for selection is individuals responsible for marketing that have dramatically impacted business results, raised marketing’s profile or moved the profession forward by developing innovative marketing solutions.

 

Past inductees include leaders who have transformed the role of marketing including academic and author David Aaker, Facebook CMO Gary Briggs, Patagonia founder Yvon Chouinard, GE vice chair Beth Comstock, R/GA founder Bob Greenberg, former American Express CMO John Hayes, former IBM SVP Jon Iwata, author and professor Philip Kotler, Ogilvy & Mather chairman emeritus Shelly Lazarus, strategist and author Al Ries, former P&G global marketing officer Jim Stengel, Subway global CMO Joseph V. Tripodi and Wharton professor and author Jerry Wind.

 

“We established the Marketing Hall of Fame to recognize our most admired colleagues for the many brilliant ways they have advanced our profession,” said Robert Kahn, Marketing Hall of Fame® Committee Co-chair, AMA New York president, and SVP business development at Elateral. “It’s an honor for us to celebrate the extraordinary contributions of Esther Lee, Lee Clow, and Seth Godin, all of whom truly represent the pinnacle of leadership and innovation in our field.”

 

The selection process began last September with an open call for nominations, drawing more than 200 nominations. AMA New York’s Marketing Hall of Fame® Committee evaluated the nominations against the inductee criteria and developed a shortlist of the 50 highest-qualified nominees. This shortlist was reviewed by the Marketing Hall of Fame® Academy, an exclusive, invitation-only body of 200 senior marketers, agency executives, researchers and academics hand-selected by the AMA New York Board of Directors, who cast ballots to determine a dozen finalists.

 

The Marketing Hall of Fame® Judging Panel, made up of the leaders of the marketing industry’s top organizations and past inductees, made the final selection of inductees from the finalists list. Panel members were David Almy, CEO, Insights Association; Marla Kaplowitz, president/CEO, 4As (American Association of Advertising Agencies); Russ Klein, CEO, American Marketing Association; Bob Liodice, CEO, Association of National Advertisers; Scott McDonald, CEO, Advertising Research Foundation; Tony Pace, president/CEO, Marketing Accounting Standards Board; Manny Schrager, president, Qualitative Research Consultants Association, and Earl Taylor, CMO, Marketing Science Institute, as well as 2017 Marketing Hall of Fame Inductees Gary Briggs, Jon Iwata, Jim Stengel, and Jerry Wind.

 

This year’s Marketing Hall of Fame® Induction Ceremony will take place on Thursday, May 17, 2018, 6:00-9:00 pm at R/GA headquarters 450 West 33rd St. in New York. Cocktails and food will be served, followed by the induction ceremony and presentations from each inductee. From the perspective of their careers, the inductees will offer rare insights and ideas about how marketing will evolve in the future.

 

Tickets are available at https://www.eventbrite.com/e/2018-marketing-hall-of-fame-induction-ceremony-tickets-43861642353?aff=pressrelease.

 

“We are very proud that the Marketing Hall of Fame® has become one of the premier events in the marketing community, and once again we have a star-studded list of extraordinary talents to celebrate,” said Joanna Seddon, Marketing Hall of Fame® Committee co-chair, AMA New York past-president and president, Global Brand Consulting, OgilvyRED. “It will be inspiring to have these three legendary marketing luminaries all on one stage for one special evening.”

 

Past sponsors of the Marketing Hall of Fame® include Facebook, P&G, GE, Samsung, IBM, PricewaterhouseCoopers, American Express, Blackstone Group, Twitter, AOL, R/GA, The Wall Street Journal, J. Walter Thompson, BBDO, Ogilvy, McCann Worldgroup, Wieden+Kennedy, OMD | the grid, Columbia Business School, GreenBook, Insight Innovation Exchange, Verse Group LLC and others. For information about sponsorship opportunities, please contact AMA NEW YORK volunteer and former board member Lee Hornick at leehornick@hotmail.com.

 

2018 Marketing Hall of Fame® Inductee bios:

 

Lee Clow, Chairman, TBWA\Media Arts Lab & Director of Media Arts, TBWA\Worldwide

For the past 40 years, Lee Clow has told stories through advertising for some of the most well-known brands in the world. His creative career began with Chiat\Day and its humble beginnings at a hotel in downtown Los Angeles. Today, he is the Director of Media Arts for TBWA\Worldwide and the Founder and Chairman of TBWA\Media Arts Lab, which celebrated its 10-year anniversary in 2016. He believes advertising is an art, a media art, that evokes emotion in consumers to make them laugh, cry, surprise or inform and his work does exactly that. His portfolio includes memorable campaigns for brands like Gatorade, Pepsi, adidas, and Energizer.

 

But Lee’s impact on the industry can best be summarized by his partnership with Steve Jobs for more than 30 years producing work for Apple. 1984 Macintosh, “Think Different” that evolved into the introduction of the iMac. iPod, iTunes, iPhone, iPad and Apple Watch. Today, Media Arts Lab works exclusively on Apple, breaking barriers and challenging the industry with what Lee calls the "New Storytelling.”

 

Seth Godin, author and speaker

Seth Godin is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He is also the founder of the altMBA and The Marketing Seminar, online workshops that have transformed the work of thousands of people.

 

He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books “Linchpin”, “Tribes” and “The Dip”. “Permission Marketing” changed direct marketing forever, and “Purple Cow” is considered one of the most influential marketing books of its time. His latest book “What to Do When It’s Your Turn” is now in its fifth printing.

 

Godin has given thousands of speeches to millions of people around the world, and his five TED talks continue to spread. In addition to his writing and speaking, he founded several companies, including Yoyodyne and Squidoo, and his Seth’s Blog (which you can find by typing “Seth” into Google) is one of the most popular in the world.

 

Esther Lee, Executive Vice President, Global Chief Marketing Officer, MetLife, Inc.

Esther Lee is MetLife’s Global Chief Marketing Officer and is a member of the company’s executive team. Lee joined MetLife in 2015 and is responsible for managing all aspects of global marketing, the global brand and the customer journey. Lee and her team lead a strategic, customer-focused marketing practice across the globe that drives business growth.

 

Prior to joining MetLife, Lee was Senior Vice President for Brand, Marketing, Advertising and Sponsorships at AT&T. In that role, she oversaw global brand marketing, advertising, media and sponsorship, as well as the integration of brand leadership into the company's business strategies. Through the ongoing rollout of the company's “Rethink Possible” brand platform, Lee led the strategy to create awareness of AT&T's commitment to innovation to allow people to do more, explore more, and live more expansively.

 

Before joining AT&T, Lee served as Chief Executive Officer of North America and President of Global Brands for Euro RSCG Worldwide, where her work focused on transforming the company’s creativity and vision for long-term growth. Prior to that, she served for five years as Global Chief Creative Officer for The Coca-Cola Company, where she drove creative strategy, the development of integrated campaigns for the company’s global brands, and the operating models to support these efforts. Most notably, she drove the creation, development and launch of the “Coke Side of Life” global campaign—the foundation for today’s “Open Happiness” campaign.

 

The mission of the American Marketing Association New York (http://www.amanewyork.org) is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community.

# # #

 

 

 

 

 
 
For Immediate Release

Media Contact:
Jack Mello, PR for Marketing Hall of Fame
jack.mello@gmail.com, cell 201-981-5617

 

American Marketing Association New York
Opens Nominations for 2018 Marketing Hall of Fame®

 
NEW YORK, September 27, 2017 — The American Marketing Association New York today announced the open call for nominations for 2018 Marketing Hall of Fame® inductees, who will be honored at an induction ceremony on May 17, 2018, at the offices of R/GA in New York.

The nominations, which are free and open to the public, can be submitted by visiting www.marketinghalloffame.org/nominate/, with a deadline of October 18, 2017. Both members and non-members of the AMA New York can submit nominations.

The Marketing Hall of Fame (www.marketinghalloffame.org) was established to inspire and celebrate brilliance in marketing across all fields and industries, recognizing individuals who are making outstanding contributions to the field and inspiring a new generation of marketers.

The prestigious annual honor is open to any current marketing practitioner from the corporate, agency, research or academic worlds with a minimum of 10 years’ experience, who is responsible for marketing innovations that have had dramatic impact on business results, raised marketing’s profile in business overall or moved the profession forward by creating new tools and approaches.

Past inductees include leaders who have transformed the role of marketing, including David Aaker, vice chairman, Prophet and professor emeritus, Berkeley-Haas School of Business; Facebook CMO Gary Briggs; Patagonia founder Yvon Chouinard; GE vice chair Beth Comstock; Nike Brands president Trevor Edwards; R/GA founder Bob Greenberg; former American Express CMO John Hayes; IBM SVP Jon Iwata; Philip Kotler, author and distinguished professor of International Marketing, Kellogg School of Management, Northwestern University; Ogilvy chairman emeritus Shelly Lazarus; marketing strategist/author Al Ries; former P&G CMO Jim Stengel; Subway CMO and former Coca-Cola Company and Allstate CMO Joseph Tripodi; and Jerry Wind, PhD, professor of Marketing, The Wharton School.

“The Marketing Hall of Fame has become a brand unto itself that stands for excellence and career achievement,” said Robert Kahn, Marketing Hall of Fame co-chair, AMA New York president and founder, Kahn Consulting. “The Inductees are thrilled to be recognized and the year-long ramp up to the event in May purposefully engages the broader marketing community in the process.”

“The Marketing Hall of Fame is also the only forum for the marketing community overall for recognizing an extremely select group of our colleagues for the many brilliant ways they have contributed to our profession,” said Joanna Seddon, president, Global Brand Consulting, Ogilvy & Mather and Marketing Hall of Fame co-chair. “We encourage everyone to submit nominations for some of the great marketers whom they believe are worthy of inclusion in our next group of inductees.”

All nominations are evaluated by the Marketing Hall of Fame Committee against four criteria: marketing that drives extraordinary business results; raising marketing’s profile; marketing innovation and creativity; and inspiring and developing other marketers.

A short-list of the 50 most highly qualified nominees is then voted on by the Marketing Hall of Fame Academy, an exclusive, invitation-only body of 200 senior marketers, agency executives, researchers and academics hand-selected by the committee and AMA New York Board of Directors, who cast ballots to determine the 12 finalists. A final panel of judges made up of past inductees and top executives from the leading marketing associations and organizations will then select the three 2018 inductees.

Past sponsors of the Marketing Hall of Fame include P&G, Facebook, AOL, Deloitte, PwC, American Express, IBM, GE, Blackstone Group, R/GA, Twitter, The Wall Street Journal, J. Walter Thompson, BBDO, Ogilvy, McCann Worldgroup, Wieden+Kennedy, SY Partners, OMD | the grid, media partner Advertising Age, Columbia Business School, GreenBook, Insight Innovation Exchange, Thornberg & Forester, Verse Group LLC and others.

For information about sponsorship opportunities, please contact AMA New York volunteer Lee Hornick at leehornick@hotmail.com.

The mission of the AMA New York (http://www.amanewyork.org) is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community.

# # #

New York American Marketing Association Opens Nominations  Nominations for 2017 Marketing Hall of Fame®

NEW YORK, September 28, 2016 – The New York American Marketing Association today announced the open call for nominations for 2017 Marketing Hall of Fame® inductees, who will be honored at an induction ceremony this spring in New York.

Nominations can be submitted by visiting https://mhof.wpengine.com/nominate/, with a deadline of October 15, 2016. Both members and non-members of the NYAMA can submit nominations.

The Marketing Hall of Fame (www.marketinghalloffame.org) was established to celebrate brilliance in marketing across all fields and industries, recognizing individuals who are making outstanding contributions to the field and inspiring a new generation of marketers.

The prestigious annual honor is open to any current marketing practitioner from the corporate, agency, research or academic worlds with a minimum of 10 years’ experience, who is responsible for marketing innovations that have had dramatic impact on business results, raised marketing’s profile in business overall or moved the profession forward by creating new tools and approaches.

Past inductees include leaders who have transformed the role of marketing, John Hayes, former chief marketing officer, American Express, Trevor Edwards, president, Nike Brand; Yvon Chouinard, founder, Patagonia, Beth Comstock, Vice Chair, GE; and Joseph V. Tripodi, Global GMO of Subway, and former CMO of The Coca-Cola Company and Allstate; agency mold-breakers, Bob Greenberg, founder, chairman/CEO, R/GA. Shelly Lazarus, chairman emeritus, Ogilvy & Mather; and legendary thought-leaders, strategist and author Al Ries; David Aaker, vice chairman, Prophet and professor emeritus, Berkeley-Haas School of Business, and Philip Kotler, author and distinguished professor of International Marketing, Kellogg School of Management, Northwestern University.

“Through the Marketing Hall of Fame, the New York AMA provides a forum for the marketing community to rise above the fragmentation that besets it and celebrate brilliance across the whole profession,” said Joanna Seddon, Marketing Hall of Fame co-chair and president, Global Brand Consulting, OgilvyRED, “Marketing has never been more exciting. Marketers are being recognized as the champions of digital, transformation and growth, and elevated to CEO and Board positions. We invite everyone to join us in that excitement by nominating candidates for our next group of inductees.”

All nominations are evaluated by the NYAMA Marketing Hall of Fame Committee, for contributions against four criteria: marketing that drives extraordinary business results; raising marketing’s profile; marketing innovation and creativity; and inspiring and developing other marketers

A short-list of the 40-50 most highly qualified nominees is then voted on by the Marketing Hall of Fame Academy, an exclusive, invitation-only body of over 200 senior marketers, agency executives, researchers and academics hand-selected by the NYAMA Board of Directors, who cast ballots to determine the 12 finalists. A final panel of judges made up of past inductees and top executives from the leading marketing associations and organizations will then select the 2017 inductees.

Past sponsors of the Marketing Hall of Fame include, PwC, American Express, IBM, GE, Blackstone Group, R/GATwitter, The Wall Street Journal, J. Walter Thompson, BBDO, Ogilvy, McCann Worldgroup, Wieden+Kennedy, OMD | the grid, media partner Advertising Age, Columbia Business School, GreenBook, Insight Innovation Exchange, Thornberg & Forester, Verse Group LLC and others.

For information about sponsorship opportunities, please contact NYAMA board member Lee Hornick at leehornick@hotmail.com.

The mission of the New York American Marketing Association (NYAMA, www.nyama.org is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the NYAMA is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community.

# # #

Media Contact:
Jack Mello, jack.mello@gmail.com, cell 201-981-5617

R/GA CEO Bob Greenberg, Marketing Guru Al Ries
and Former American Express CMO John Hayes
Selected as AMA’s 2016 Marketing Hall of Fame® Inductees

Induction ceremony April 28, 2016 at PwC headquarters in NY.

NEW YORK, March 9, 2016 – The American Marketing Association, NY Chapter today announced three leaders responsible for outstanding contributions to the field of marketing as 2016 inductees to its Marketing Hall of Fame®: Bob Greenberg, founder, chairman/CEO of trailblazing agency R/GA; John Hayes, former chief marketing officer at American Express; and legendary marketing strategist and author Al Ries.

The three will be celebrated at the 2016 Marketing Hall of Fame Induction Ceremony on Thursday, April 28, 2016, 6:00-9:00 pm in the auditorium at PwC headquarters, 300 Madison Avenue at 42nd St in New York. For tickets and other information, please visit www.marketinghalloffame.org.

The Marketing Hall of Fame was established by the NY chapter of the AMA (http://www.nyama.org) to celebrate brilliance in marketing across all fields and industries. Each year, the program recognizes individuals who are making outstanding contributions to the field and inspiring a new generation of marketers.

The honor is open to any current marketing practitioner from the corporate, agency, research or academic worlds with a minimum of 10 years experience who is responsible for marketing innovations that have had dramatic impact on business results, raised marketing’s profile in business overall or moved the profession forward by creating new tools and approaches.

Past Marketing Hall of Fame inductees include Trevor Edwards, president, Nike Brands; Yvon Chouinard, founder, Patagonia; Shelly Lazarus, chairman emeritus, Ogilvy & Mather; Beth Comstock, CMO, GE; Joseph V. Tripodi, former chief marketing & commerce officer, The Coca-Cola Company; David Aaker, vice chairman, Prophet and BerkeleyHaas School of Business, UC Berkeley professor emeritus, and Philip Kotler, author and distinguished professor of International Marketing, Kellogg School of Management, Northwestern University.

The selection process began last September with an open call for nominations, drawing more than 200 nominations. NYAMA’s Marketing Hall of Fame Committee evaluated the nominations against the inductee criteria and developed a shortlist of the 50 highest-qualified nominees. This shortlist was reviewed by the Marketing Hall of Fame Academy (https://mhof.wpengine.com/marketing-hall-of-fame-academy/), an exclusive, invitation-only body of 180 senior marketers, agency executives, researchers and academics hand-selected by the NYAMA Board of Directors, who cast ballots to determine the 12 finalists.

This year’s three inductees were selected from the finalists list by the Marketing Hall of Fame Final Judging Panel, which included top executives from the industry’s leading marketing, advertising and research associations and organizations and past Marketing Hall of Fame inductees: David Aaker, vice chairman, Prophet and BerkeleyHaas School of Business, UC Berkeley professor emeritus; David W. Almy, CEO, Marketing Research Association (MRA); Trevor Edwards, president, Nike Brands; Gayle Fuguitt, CEO, Advertising Research Foundation (ARF); Nancy Hill, CEO, 4As; Russ Klein, CEO, American Marketing Association (AMA); Shelly Lazarus, chairman emeritus, Ogilvy & Mather; Bob Liodice, CEO, Association of National Advertisers (ANA); Kendall Nash, past-president, Qualitative Research Consultants Association, and Earl Taylor, CMO, Marketing Science Institute.

“Our 2016 inductees represent an extraordinarily impressive cross-section of influential marketers, all world-renowned for their outstanding contributions to the field,” said Joanna Seddon, president of the NYAMA and president, Global Brand Consulting, OgilvyRED. “Selection of these inductees is the decision of the several hundred marketers leading marketers who form our Marketing Hall of Fame Academy and final judging panel. This rigorous process has once again resulted in our honoring three leaders who are shaping the ways we practice marketing today and inspiring the marketers of the future.”

“We established the Marketing Hall of Fame to recognize our most admired colleagues for the many brilliant ways they have advanced our profession,” said Robert Kahn, 2016 Marketing Hall of Fame chairman, NYAMA board member and founder, Kahn Consulting, Inc. “We are extremely proud to celebrate the extraordinary contributions of Bob Greenberg, John Hayes and Al Ries, all of whom truly represent the pinnacle of leadership and innovation in our field.”

The 2016 Marketing Hall of Fame Induction Ceremony on April 28, 2016 at PwC headquarters in New York will include cocktails and hors d’oeuvres followed by presentations from each of this year’s inductees. By providing an overview of their careers and most notable successes, the event will offer attendees rare insights into each inductee’s view of how marketing will evolve in the future.

The NYAMA Marketing Hall of Fame Committee is chaired by Robert Kahn, founder, Kahn Consulting, Inc. The committee includes OgilvyRED’s Joanna Seddon; Don Sexton, professor of marketing, Columbia Business School; Randall Ringer, CEO, Verse Group LLC; Lukas Pospichal, managing director, GreenBook and NYAMA; David Rogers, faculty, Digital Marketing and executive director, BRITE, Columbia Business School; Lee Hornick, president, Business Communications Worldwide; Priya Doty, senior director product marketing, CA Technologies; Cristiano Andreotti, creative director, Verse Group, LLC; Lisa Merriam, president, Merriam Associates; Molly Purcell, marketing and administrative coordinator, NYAMA; Jack Mello, Jack Mello PR and other NYAMA volunteers.

Premium sponsors for the 2016 Marketing Hall of Fame include R/GA, PwC, media partner Advertising Age and others to be announced soon. Past sponsors included a range of leading brands and agencies such as American Express, IBM, GE, Blackstone Group, Twitter, The Wall Street Journal, J. Walter Thompson, BBDO, Ogilvy, McCann Worldgroup, Wieden+Kennedy, OMD | the grid, Columbia Business School, GreenBook, Insight Innovation Exchange, Thornberg & Forester, Verse Group LLC and others. For information about sponsorship opportunities, please contact NYAMA board member Lee Hornick at leehornick@hotmail.com.

2016 Marketing Hall of Fame inductee bios:

Bob Greenberg, founder, chairman/CEO, R/GA
Bob Greenberg has been a pioneer in the advertising and communications industry for nearly four decades. He leads the vision for R/GA, an agency that serves as the partner for Fortune 500 companies and world-renowned brands, including Nike, Beats by Dr. Dre, Unilever, Samsung, Google, Verizon, and Johnson & Johnson.

R/GA is one of the world’s most influential agencies, emphasizing the importance of business and brand consulting, product and service innovation and breakthrough communications in the connected age. Bob recently led the vision for the new R/GA headquarters. By connecting the physical and digital landscapes and reimagining the relationship between architecture, design, and technology, Bob built a connected space that inspires creativity, innovation, and collaboration while helping to retain its top talent.

Bob, along with his brother Richard, founded R/Greenberg Associates (R/GA) in 1977 with the idea of creating a company that valued design but also focused on developing leading-edge motion graphics and live-action film and video production. The company created groundbreaking visual effects for movies such as Alien, Predator, Se7en and Zelig. To date, R/GA’s body of work spans 400 feature films and 4,000 television commercials, and the company has offices in New York, Chicago, Austin, San Francisco, Los Angeles and Portland, and internationally in London, Bucharest, Istanbul, São Paulo, Santiago, Buenos Aires, Sydney, Singapore and Shanghai.

Bob has evolved the company several times since its founding, transforming it from a world-class movie title shop, to a digital studio, to a major digital advertising agency and today, to an all-in-one full-service agency, product and service innovator and consultancy. Now in its fifth business model, R/GA has become one of the most successful integrated marketing services companies, creating everything from new products and digital services to social and mobile campaigns to broadcast commercials.

He has served on the boards of numerous schools and organizations, including the Tisch School of the Arts (Dean’s Council Advisory Board), NYU’s Interactive Telecommunications Program, and Parsons The New School for Design. Bob currently serves on the boards of Brooklyn Academy of Music, the Ad Council, and the Berlin School of Creative Leadership, and is also a member of The Academy of Motion Picture Arts and Sciences.

Bob has won almost every industry award for creativity, including the Academy Award, D&AD, and Cannes Lions. Among his most notable awards are the Cannes Lions lifetime achievement Lion of St. Mark, Honorary Royal Designer for Industry (HonRDI) from the Royal Society for Arts, the ANDYs Bravery Award, the 2007 BDA Lifetime Achievement Award, Clio Lifetime Achievement Award in 2006, Cooper-Hewitt National Design Award for Communications in 2003, and the Chrysler Award for Innovation in Design. He was also the Cannes International Advertising Festival Cyber Jury President in 2004 and 2013, served as a member of the 2005 Titanium Jury, and President of the Titanium and Integrated Jury in 2010. Bob was also recently inducted into the Advertising Hall of Fame and the Creative Hall of Fame.

John Hayes, former chief marketing officer, American Express

John Hayes is former chief marketing officer of American Express, which does business in over 120 countries. For more than 20 years, John oversaw American Express’s marketing efforts worldwide, shaping both the company and its brand.

In addition to overseeing marketing strategies and product development, he led the functions of global advertising, digital marketing, market research, corporate sponsorships, brand management and publishing organizations. He has been the force behind the business strategies that have resulted in iconic campaigns such as “My life. My card.” Under John’s leadership, American Express also created over 200 new product launches including the coveted Centurion black card, Blue and more recently Serve from American Express.

Giving back is a core value at American Express and the company is often credited as having launched the first cause-related marketing campaign in history. John has continued this tradition, helping to impact the lives of many through programs such as “Charge Against Hunger” providing food for those in need across the country, “Save The Music” supporting music programs in underprivileged schools in America, and most recently, “Members Project” which empowers the community of members in new ways to make a difference in the world in which we live.

In 2001, John brought American Express in as the founding sponsor of the Tribeca Film Festival, created to revitalize and bring business and energy back to lower Manhattan after the events of September 11, 2001, and in 2006 he was one of the creators of the (RED) campaign, a revolutionary marketing effort to address the AIDS emergency in Africa.

John served on the Yahoo Board of Directors, and is a member of “The Well” at Charity Water and sits on the council for Save the Children – Newborn and Child Survival campaign. He has been recognized for his contribution to business and the community on numerous occasions, most recently receiving the “2010 Corporate Marketing Executive of the Year” by the Delaney Report, “2009 Global Leadership Award” from the UJA of NY and honored with the “2007 Distinguished Citizenship Award” from the John A. Reisenbach Foundation. His work also received an Emmy Award in 2007 from the Academy of Television, Arts and Sciences and numerous Cannes Lions including two Grand Prix awards in 2012.

John received a BA in communications from Seton Hall University and was the president of Lowe and Partners, prior to joining American Express.

Al Ries, marketing strategist and author

Al Ries is a legendary marketing strategist and the bestselling author of 11 books which have sold over three million copies worldwide, including “Positioning, Marketing Warfare,” “The 22 Immutable Laws of Marketing”, “Focus” and “The Fall of Advertising & the Rise of PR”.

In 1972, Al co-authored the now infamous three-part series of articles declaring the arrival of the “Positioning Era” in Advertising Age magazine. The concept of positioning revolutionized how people viewed advertising and marketing, which was traditionally thought of as communications. “Positioning” told marketers to forget communicating the benefits of a brand, instead you need to look inside the mind of the consumer to find a position you can own. Success depends on finding an open hole in the mind and then become the first to fill the hole with your brand name.

Positioning wasn’t the only big idea Al Ries contributed to marketing. In his six decades of work, Al has introduced many new ideas including focus, origin of brands, immutable laws of branding” and the rise of PR. His latest book, “War in the Boardroom”, covers the battle between marketing and management over strategy.

As a marketing consultant, Al has worked with hundreds of companies around the world including Apple, Disney, Doritos, Frito-Lay, Ford, Microsoft, Monsanto, Georgia-Pacific, Great Wall Motors, P&G, Papa John’s Pizza, Samsung, Siemens and Unilever.

He started his career in the ad department of General Electric, and six years later joined Needham Louis & Broby and then Marsteller Inc. By 1963, he was ready to break out on his own and founded the Ries Cappeillo Colwell advertising agency. It was a successful as a B-to-B agency, but the launch of the positioning concept put them on the map and became the buzzword of the decade. The agency was renamed Trout & Ries Advertising in 1979, with Al serving as chairman, and in the long-awaited “Positioning” book was published in 1981. Al and Jack Trout went on to write four additional books together: “Marketing Warfare”, “Bottom-up Marketing”, “Horse Sense” and “The 22 Immutable Laws of Marketing”.

Al began the third act of his career in 1994 when he joined with his daughter Laura Ries, fresh out of Northwestern University and after a short stint at TBWA Advertising, to form Ries & Ries consulting.

In 1996, Al wrote his seminal classic book “Focus”. which continues to be his mantra for successful brand building and positioning. In 1997, the Ries duo relocated to Atlanta for the weather and access to the world’s busiest airport. Over the past 20 years, Al and Laura have written five books together including “The 22 Immutable Laws of Branding”, “The 11 Immutable Laws of Internet Branding”, “The Fall of Advertising & the Rise of PR”, “Origin of Brands” and “War in the Boardroom”. Their latest marketing ideas are “Visual Hammer” and “Battlecry”, with Al writing the prefaces to these two books published by Laura.

Al turns 90 years old in 2016, but you would never know it. He continues to actively work full-time consulting with clients, writing his Advertising Age column and traveling the world giving speeches, going to Sri Lanka, Italy, Japan and China in the last year alone. The Ries & Ries China office has been particularly busy the past decade, educating and consulting with Chinese marketing professionals on the principles of positioning and focus.

Al has served as president of the Association of Industrial Advertisers (now the Business Marketing Association) and president of the Advertising Club of New York.

The mission of the New York American Marketing Association (NYAMA, www.nyama.org is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the NYAMA is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community.

# # #

Celebrating brilliance in marketing, four inductees to be announced in February, induction ceremony set for April 28 at PwC headquarters in NYC.

NEW YORK, November 23, 2015 — The American Marketing Association, NY Chapter (NYAMA) has revealed the distinguished final judging panel for the 2016 Marketing Hall of Fame®, consisting of leaders from many of the industry’s leading associations and organizations and 2015’s four inductees.

The Marketing Hall of Fame (www.marketinghalloffame.org) was created by NYAMA to celebrate brilliance in marketing across all fields and industries. The program is dedicated to recognizing individuals who are making outstanding contributions to the field, and educating and inspiring a new generation of marketers.

The process stated with an open call for nominations this fall which attracted more than 200 candidates. After the field is narrowed to 40 semi-finalists by the Marketing Hall of Fame Committee, that shortlist will then be voted on against a rigorous set of criteria by the Marketing Hall of Fame Academy (https://mhof.wpengine.com/marketing-hall-of-fame-academy/), an exclusive, invitation-only body of 200 senior marketers, agency executives, researchers and academics hand-selected by the NYAMA Board of Directors, who cast ballots to determine the 12 finalists.

The four 2016 inductees will then be selected by the Marketing Hall of Fame’s stellar final judging panel consisting of David W. Almy, CEO, Marketing Research Association (MRA); Gayle Fuguitt, CEO, Advertising Research Foundation (ARF); Nancy Hill, CEO, 4As; Russ Klein, CEO, American Marketing Association (AMA); Bob Liodice, CEO, Association of National Advertisers (ANA); Kendall Nash, president, Qualitative Research Consultants Association, and Earl Taylor, CMO, Marketing Science Institute, as well as 2015 inductees Trevor Edwards, president, Nike Brand; Shelly Lazarus, chairman emeritus, Ogilvy & Mather; and David Aaker, vice chairman, Prophet and professor emeritus, BerkeleyHaas School of Business, UC Berkeley.

The selection committee was coordinated by Don Sexton, NYAMA past-president and professor of marketing, Columbia University.

“This year’s nominees represented an extraordinarily impressive cross-section of influential marketers,” said Robert Kahn, founder, Kahn Consulting, Inc., NYAMA board member and chair of the Marketing Hall of Fame Committee. “We will rely on the deep collective wisdom of this final judging panel to select the four 2016 inductees who have helped shape marketing as we know it and continue to inspire the next generation of marketing practitioners.”

“We’re thrilled to once again have such an illustrious final judging panel,” added Joanna Seddon, president, Global Brand Consulting, OgilvyRED and current NYAMA president. “These industry leaders are well qualified to make the final determination of who this year is most deserving of this highest honor in marketing.”

The 2016 Marketing Hall of Fame Induction Ceremony will take place on April 28, 2016 at PwC headquarters in New York, where the evening will include cocktails and dinner followed by presentations from each inductee on the future of marketing.

PwC is a sponsor of the 2016 Marketing Hall of Fame, with past sponsors including a range of leading brands and agencies such as American Express, IBM, GE, Blackstone Group, Twitter, The Wall Street Journal, Advertising Age, J. Walter Thompson, BBDO, Ogilvy, R/GA, McCann Worldgroup, Wieden+Kennedy, OMD | the grid, Columbia Business School, GreenBook, Insight Innovation Exchange, Thornberg & Forester, Verse Group LLC and others. For information about sponsorship opportunities, please contact Robert Kahn at bob@kahnconsulting.com.

The mission of the New York American Marketing Association (NYAMA, www.nyama.org is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the NYAMA is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community.

# # #

American Marketing Association, NY Chapter Opens Call for Nominations for 2016 Marketing Hall of Fame®

NEW YORK, October 1, 2015 – The American Marketing Association, NY Chapter (NYAMA) today announced the open call for nominations for 2016 Marketing Hall of Fame® inductees, who will be honored at an induction ceremony on April 28, 2016 at PwC headquarters in New York.

Nominations, which are free of charge and open to the public, can be submitted by visiting https://mhof.wpengine.com/nominate/. Multiple nominations can be submitted before the November 15, 2015 deadline.

The Marketing Hall of Fame (www.marketinghalloffame.org) was established to celebrate brilliance in marketing across all fields and industries. Each year, the program recognizes individuals who are making outstanding contributions to the field and inspiring a new generation of marketers.

The honor is open to any current marketing practitioner from the corporate, agency, research or academic worlds with a minimum of 10 years experience who is responsible for marketing innovations that have had dramatic impact on business results, raised marketing’s profile in business overall or moved the profession forward by creating new tools and approaches.

Recent past Marketing Hall of Fame inductees include such renowned practitioners as Trevor Edwards, president, Nike Brand; Yvon Chouinard, founder, Patagonia; Shelly Lazarus, chairman emeritus, Ogilvy & Mather; Beth Comstock, SVP, CMO, GE; Joseph V. Tripodi, former EVP, chief marketing & commerce officer, The Coca-Cola Company; David Aaker, vice chairman, Prophet and professor emeritus, BerkeleyHaas School of Business, UC Berkeley; and Philip Kotler, author and distinguished professor of International Marketing, Kellogg School of Management, Northwestern University.

“As we enter our third year, the Marketing Hall of Fame is experiencing a strong surge of momentum,” said Robert Kahn, founder, Kahn Consulting, Inc. and chair of the Marketing Hall of Fame Committee. “We are attracting hundreds of highly qualified nominees, honoring outstanding inductees and hosting a growing annual induction ceremony event in New York,”

“The New York chapter of the AMA celebrates brilliance in all aspects of marketing,” added Joanna Seddon, president, Global Brand Consulting, OgilvyRED and current NYAMA president. “As part of that effort, the Marketing Hall of Fame provides a new and exciting opportunity for the industry to come together and recognize an extremely select group of our colleagues for their leadership and brilliance in marketing.”

Selection process:
All open nominations are evaluated against the four criteria by the NYAMA Marketing Hall of Fame Committee, who narrow the field to 40-50 semi-finalists. This shortlist is then reviewed by the Marketing Hall of Fame Academy, an exclusive, invitation-only body of 200 senior marketers, agency executives, researchers and academics hand-selected by the NYAMA Board of Directors, who cast ballots to determine the 12 finalists.

Marketing Hall of Fame Academy members represent a cross-section of leading professionals from a variety of industries, including executives from Google, Facebook, Samsung, MasterCard, Diageo, General Mills, Ford Motors, GM, Wal-Mart, Pfizer, IBM, Cisco, Boeing and many others, as well as academics from Columbia Business School and the Wharton School of Business. For a complete list of Marketing Hall of Fame Academy members, please visit https://mhof.wpengine.com/marketing-hall-of-fame-academy/.

A final Judging Panel made up of past inductees and top executives from the leading marketing and advertising associations and organizations then reviews the dozen finalists and selects the four 2016 inductees, who will be announced to the public in February.

The 2016 Marketing Hall of Fame Induction Ceremony will take place on April 28, 2016 at PwC headquarters in New York, where the evening will include cocktails and dinner followed by presentations from each inductee on the future of marketing.

The NYAMA Marketing Hall of Fame Committee includes Robert Kahn; Joanna Seddon; Don Sexton, professor of marketing, Columbia Business School; Randall Ringer, CEO, Verse Group LLC; Lukas Pospichal, managing director, GreenBook and NYAMA; David Rogers, faculty, Digital Marketing and executive director, BRITE, Columbia Business School; Lee Hornick, president, Business Communications Worldwide; Priya Doty, senior director product marketing, CA Technologies; Elizabeth Kiehner, global design services manager/chief of staff, IBMix; Christiano Andreotti, creative director, Verse Group, LLC; Antonino Berretta, digital marketing specialist, Canon; Nancy Cardenas, account manager, GreenBook; Jack Mello, Jack Mello PR and others.

Past sponsors of the Marketing Hall of Fame included a range of leading brands and agencies such as American Express, IBM, GE, Blackstone Group, Twitter, The Wall Street Journal, Advertising Age, J. Walter Thompson, BBDO, Ogilvy, R/GA, McCann Worldgroup, Wieden+Kennedy, OMD | the grid, Columbia Business School, GreenBook, Insight Innovation Exchange, Thornberg & Forester, Verse Group LLC and others. For information about sponsorship opportunities, please contact Robert Kahn at bob@kahnconsulting.com.

The mission of the New York American Marketing Association (NYAMA, www.nyama.org) is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the NYAMA is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community.

# # #

Ogilvy & Mather’s Shelly Lazarus, Patagonia’s Yvon Chouinard, Nike’s Trevor Edwards and Prophet/UC Berkeley’s David Aaker Selected as AMA’s 2015 Marketing Hall of Fame® Inductees

NEW YORK, March 3, 2015 – The American Marketing Association, NY Chapter today announced four practitioners responsible for outstanding contributions to the field of marketing as 2015 inductees to its Marketing Hall of Fame®: Shelly Lazarus, chairman emeritus, Ogilvy & Mather; Yvon Chouinard, founder, Patagonia; Trevor Edwards, president, Nike Brand, Nike, Inc.; and David Aaker, vice chairman, Prophet, professor emeritus, BerkeleyHaas School of Business, UC Berkeley.

The four will be celebrated at the 2015 Marketing Hall of Fame induction ceremony on Thursday, May 21, 2015, 6:00-9:00 pm at the offices of JWT New York (466 Lexington Ave. at 45th St, tickets: http://www.nyama.org/event/2015-marketing-hall-of-fame-induction-ceremony/).

The Marketing Hall of Fame (www.marketinghalloffame.org) is unique in celebrating brilliance in marketing across all marketing fields and types of organizations, including corporations, agencies, consulting firms and universities. This annual honor is presented to active marketing practitioners with a minimum of 10 years experience. The criteria include: developing marketing innovations which have dramatic impacts on business results, raising marketing’s profile in business overall and mentoring and inspiring the next generation of marketers.

The selection process began last September with an open call for nominations, drawing more than 100 nominations. NYAMA’s 17-member Marketing Hall of Fame Committee evaluated the nominations against the inductee criteria and developed a shortlist of the 50 highest-qualified nominees. That list was narrowed to 10 finalists based on votes by the Marketing Hall of Fame Academy, an exclusive, invitation-only body of 175 senior marketers, agency executives, researchers and academics hand-selected by the NYAMA Board of Directors (complete list: https://mhof.wpengine.com/marketing-hall-of-fame-academy/).

This year’s four inductees were selected from the finalists list by the Marketing Hall of Fame Final Judging Panel, which included top executives from the industry’s leading marketing, advertising and research associations and organizations — David W. Almy, CEO, Marketing Research Association (MRA); Gayle Fuguitt, CEO, Advertising Research Foundation (ARF); Nancy Hill, CEO, American Association of Advertising Agencies (4As); Bob Liodice, CEO, Association of National Advertisers (ANA); Kendall Nash, president, Qualitative Research Consultants Association; Bruce Nelson, former vice chair, Omnicom, and Earl Taylor, CMO, Marketing Science Institute — as well as 2014 Marketing Hall of Fame inductees Beth Comstock, senior vice president, CMO, General Electric; Philip Kotler, S.C. Johnson & Son professor of International Marketing, Kellogg School of Management, Northwestern University, and Joseph V. Tripodi, former executive vice president, chief marketing & commerce officer, The Coca-Cola Company.

“We established the Marketing Hall of Fame as a forum for the marketing community to recognize an extremely select group of our colleagues for the many brilliant ways they have advanced our profession,” said Don Sexton, NYAMA president and professor of marketing, Columbia Business School. “We are extremely proud to celebrate the contributions to marketing made by David Aaker, Yvon Chouinard, Trevor Edwards and Shelly Lazarus, who truly represent the pinnacle of leadership and innovation in the field.”

The Marketing Hall of Fame induction ceremony on May 21 will begin with cocktails and hors d’oeuvres, followed by presentations from each of this year’s inductees. By providing an overview of their careers and most notable successes, the event will offer attendees rare insights into each inductee’s view of how marketing will evolve in the future.

The Marketing Hall of Fame Committee is co-chaired by Joanna Seddon, president, Global Brand Consulting, OgilvyRED, and Robert Kahn, founder, Kahn Consulting, Inc., and includes Don Sexton, NYAMA president and professor of marketing, Columbia University; Randall Ringer, NYAMA past president and CEO, Verse Group LLC; Elizabeth Kiehner, senior design manager/chief of staff, IBMiX; Lee Hornick, president, Business Communications Worldwide; Lukas Pospichal, managing director, GreenBook and NYAMA; Mandy McMaster, program coordinator, NYAMA and others.

Marketing Hall of Fame 2015 sponsors include JWT, GreenBook and Insight Innovation, along with supporter Columbia Business School and media partner Advertising Age. Sponsorship opportunities for the induction ceremony event are available, please contact Mandy McMaster at NYAMA, amcmaster@nyama.org, 212-687-3280.

2015 Marketing Hall of Fame inductee bios:

David Aaker, vice chairman, Prophet and professor emeritus, BerkeleyHaas School of Business, UC Berkeley
David Aaker has been called the father of modern branding because of his pioneering work to define brand equity and provide concepts and tools to build and manage brands and brand portfolios. He was also once profiled by California Magazine and called “the Plato and Newton of Branding.” Aaker is the winner of three career awards for contributions to the science of marketing (the Paul D. Converse Award), marketing strategy (the Vijay Mahajan Award) and the theory and practice of marketing (the Buck Weaver Award).

Aaker has published over 100 articles and 17 books including Strategic Market Management, Managing Brand Equity, Building Strong Brands, Brand Leadership, Brand Portfolio Strategy, From Fargo to the World of Brands, Spanning Silos, Brand Relevance, and his latest book Aaker on Branding. Professor Aaker’s books have sold over one million copies and have been translated into 18 languages. Named as one of the top 5 most important marketing/business gurus in 2007, Professor Aaker has won awards for the best article in the California Management Review and twice in the Journal of Marketing.

Yvon Chouinard, founder, Patagonia
Yvon Chouinard was born in Lewiston, Maine in 1938 and raised in Southern California. As a teen, he taught himself how to climb, surf, skin dive—and blacksmith. By the early 1970s when he founded Patagonia, Chouinard Equipment pitons, carabiners and ice axes had become the world standard.

Spending 140 days a year in the natural world, Chouinard learned early in his life as an alpinist, surfer and fly fisherman the seriousness of the environmental crisis—and he brought this knowledge to bear on his work. In the late 1980s, he instituted Patagonia’s earth tax, pledging 1% of sales to the preservation and restoration of the natural environment.

In the 1990s, Chouinard encouraged Patagonia to consciously reduce the environmental footprint of its products and activities, beginning with a 100% switch from conventional to organic cotton and the introduction of fleece clothing made from recycled polyester. He then sought to work with other partners to companies to reduce environmental harm on a global scale. Chouinard, either independently or with Patagonia, helped co-found with others the Fair Labor Association, One Percent for the Planet, the Textile Exchange, the Conservation Alliance and the Sustainable Apparel Coalition. In addition, Patagonia has been a B Corp member since 2012.

Chouinard continues to surf and fly fish. He is the author or co-author of Climbing Ice, Let My People Go Surfing, The Responsible Company and Simple Fly Fishing.

Trevor Edwards, president, Nike Brand, Nike, Inc.
Trevor Edwards was born in London, England, growing up there and in Jamaica before attending Baruch College, City University of New York, where he received a bachelor’s degree in business in 1984. Five years later, while also working full time, he returned to Baruch College to receive his MBA and went on to begin his professional career at The Goldman Sachs Group, Inc., before joining Colgate-Palmolive Company to work in marketing. In 1992, Edwards joined Nike as a regional marketing manager.

In his role of president, Edwards provides long-term business vision for one of the world’s most iconic brands and leads Nike’s deep understanding of consumers worldwide. His successful career at Nike showcases his ambition to put the consumer and the athlete at the center of all the company does. A true global citizen, Edwards’ unique outlook drives Nike’s approach to making profound, long-lasting connections with people in more than 160 countries across six continents.

Throughout his storied career at the world’s most innovative and inspirational sports brand, Edwards has led some of Nike’s biggest breakthroughs, including a transformation of the digital landscape through the creation of Nike+ and was instrumental in Nike becoming the world’s leading football (soccer) brand. His responsibilities include leadership over the Nike brand, which includes the company’s entire geographical business: wholesale, retail and e-commerce operations. Edwards has been widely recognized for his influence in sports and business in publications ranging from Sports Illustrated to Fast Company. He has served on the board of Mattel, Inc. since 2012.

Shelly Lazarus, chairman emeritus, Ogilvy & Mather
Shelly Lazarus has been working, as she would say it, “In the business I love,” for more than four decades. She rose through the ranks of Ogilvy & Mather, assuming positions of increasing responsibility in the management of the company including president of O&M Direct North America, Ogilvy & Mather New York and Ogilvy & Mather North America. She was named worldwide CEO of Ogilvy & Mather in 1996, chairman in 1997 and became chairman emeritus in July 2012. Under her leadership, David Ogilvy’s essential mission — the purpose of advertising was to build great brands — has remained the centerpiece of the company’s philosophy, extending across regions and marketing disciplines, and attracting some of the world’s largest and most respected brands including American Express, BP, Coca-Cola, IBM and Unilever among many others.

Lazarus has been a frequent industry honoree. Advertising Women of New York selected her as its Woman of the Year in 1994; she was honored by Women in Communications with their Matrix Award in 1995, named Business Woman of the Year by the New York City Partnership in 1996, and Woman of the Year in 2002 by the Direct Marketing Association (DMA). She has appeared numerous times in Fortune magazine’s annual ranking of America’s 50 Most Powerful Women in Business. Lazarus was the first woman to receive Columbia Business School’s Distinguished Leader in Business Award, as well as the Advertising Educational Foundation’s (AEF) Lifetime Achievement Award. She was inducted into the American Advertising Federation Hall of Fame in 2013 and is also a member of the DMA’s Hall of Fame.

The mission of the New York American Marketing Association (NYAMA, www.nyama.org is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the NYAMA is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community.
# # #

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram