Karen McFarlane, President
Kaye Media Partners
Karen McFarlane is the Principal/Owner of Kaye Media Partners. KMP is a strategic marketing practice that helps high-growth technology companies drive demand for their products and services, develops innovative mobile and web apps, and creates high-impact digital content. As a senior marketing executive with over twenty years of experience in the hi-tech, financial, real estate and entertainment fields, Karen works closely with the C-Suite to devise revenue-generating marketing programs that elevate their brand image, improve marketing productivity and embrace strategic partnerships to advance their business.
Karen is an Advisor for NYJAC Golf Classic’s Hope Scholarship Fund and Fades2Black Media Group, where she is also a Producer. Karen was an Adjunct Lecturer in Marketing at Baruch College and served on the Board of Jack and Jill of America Inc. – Mid-Hudson Valley as Technology Chair. She currently volunteers for the Taproot Foundation, serves on the Board of Trustees at the Rippowam Cisqua School in Bedford, NY and on the Board of Directors for the New York American Marketing Association.
Karen received her B.S. from New York University, continued her studies in Media Arts and Film at NYU and later earned her M.B.A. from American Intercontinental University.
Jason Revzon, President-Elect
Strategic Digital Consultant
Jason Revzon has specialized in building successful digital businesses for traditional companies over the past 20 years, currently as lead strategic consultant at Revzon Rocks! where he works on digital direct marketing for clients that range from global FinTech start-ups to wholesale flower-bulb e-commerce sites.
Recently, as SVP, Interactive at The Taunton Press, publishers of Fine Cooking, Fine Woodworking and other enthusiast titles, Jason was able to increase site traffic ten-fold with over 5.2MM Monthly Visitors and 150,000 paying online members on Taunton’s award-winning and profitable Home and Garden Network through a mix of SEO, email marketing, and digital innovation. He was also instrumental in creating new interactive online tools, developing custom programs for major national advertisers, creating top mobile cooking apps and launching six new online stores.
Peter Orban, Treasurer/Secretary
Chief Commercial Officer
As a thought leader in the business applications of Wearable Technology and Internet of Things, he works with the ecosystem of device manufacturers, application developers, system integrators and consultants to collaboratively create a new enterprise technology paradigm focused on optimizing human performance. Before Enterprise AR Peter has been following his passion to organize technology around people through a succession of startups & research positions in Enterprise VR, E-Commerce Big Data, Digital Media and Mobile Video Messaging.
Craig Charney, Insights Chair
Craig Charney is a pollster and political scientist with more than two decades’ experience in over 45 countries. He is an expert in strategic communication, democracy promotion, and development evaluation. His clients include leaders in marketing, development, and security, from Samsung and Monsanto, to USAID and the World Bank, and the Defense Department and the International Peace Institute. He helped multinationals develop sales strategies for engineers in China and Vietnam and drivers in South Africa and India. His report on Muslim anti-Americanism for the Council on Foreign Relations helped shape public diplomacy in the second Bush and first Obama administrations. He was called to the White House to present his Afghanistan and Pakistan research in the Afghan strategy review. “If there is an expert on polling in the midst of turmoil, it is Craig Charney,” writes conservative commentator Ryan Sage. Liberal pundit Errol Louis calls him a “super-pollster.”
Vice President, Americas Marketing and Communications
Cisco’s Vice President of Americas Marketing and Communications, Michelle Chiantera, leads a team of marketers who are in lock-step with sales to capture market share and accelerate the growth of the Americas region. Michelle and her team strive to deliver an amazing customer experience through marketing innovation and cutting-edge technology. Always putting the customer first, she believes in the importance of shifting mindsets to not only incorporate the digital aspect but to keep the human touch to achieve customer loyalty and position Cisco as the bridge to possibilities.
Michelle has been a leader at Cisco for over 18 years. She spent many years as a leader in partner marketing where she was laser-focused on helping partners grow and evolve marketing into an engine that is core to the business. Leading and empowering her team to grow, take risks, and get out of their comfort zones is at the heart of how Michelle operates. She is a firm believer in developing talent and supporting her team to make an impact and achieve greatness in their careers.
Dorothy Crenshaw has provided the inspiration and initiative behind a range of high-profile and award-winning campaigns for clients, including those in CE and digital technology, retail, consumer products, and health promotion.
Before opening her namesake agency, Dorothy was President of Stanton Crenshaw Communications, which she helped build into a premier mid-sized New York PR agency over 13 years. Earlier she was Executive Vice President and Managing Director of Worldwide Consumer Marketing at the PR unit of Grey Advertising. Prior to Grey, she was with Edelman Worldwide.
Bianca Di Salvo, Mentoring Chair
Chief Discovery Officer and Strategy Facilitator
Di Salvo Research & Strategy, Inc.
Curious by nature, Bianco Di Salvo started her career in observational research, studying the habits of primates, whales, and Tapirs.
As she learned more about business her curiosity turned to how human needs and longings can be satisfied by companies, their products, and services. Trained in observational, quantitative and qualitative research methods, Ms. Di Salvo held insights positions on the research vendor and client side supporting companies like Coach, HBO, and Chase.
In 2004 she started her own firm to fill in the gap that exists between market insights and business impact. Her firm, Di Salvo Research & Strategy, focuses on three areas: research program design, uncovering new knowledge that offers a competitive advantage and facilitated insights sessions to help marketers use knowledge to define business strategy, design more effective marketing programs and communications.
Her experience covers a range of issues including corporate visioning, positioning, communication development, customer experience and loyalty. She has done work for a wide variety of companies including GE, HJ Heinz, L’Oreal, Microsoft, RBS, Time Inc., US Bank and Viacom.
Robert Kahn, Marketing Hall of Fame Co-Chair
Kahn Consulting, Inc.
Robert Kahn is a well-known leader in corporate and consumer branding, marketing, and advertising. He founded Kahn Consulting in 2006 and since that time has completed assignments for over 40 clients. Previously, Bob was Chief Marketing Officer at NetJets, a Berkshire Hathaway company. Kahn is perhaps best known as a founding member of Futurebrand, the global consultancy of McCann-Erickson.
Prior to founding Kahn Consulting, Inc. he ran Ogilvy & Mather’s Brand Asset Management Group, and also served as the General Manager of the Brand Integration Group. At Ogilvy, Kahn developed branding solutions for American Express, IBM, Kodak, DuPont, Goldman Sachs, Time Warner Cable and others.
Lori Johnson, Programming Chair
Appara by commVerge Marketing
Lisa Merriam, Communications Chair
Lisa is a brand consultant who helps create and build profitable brands. She has decades of experience working with businesses of all sizes, from Fortune 500 companies and major brands, to start-ups fast-growth businesses across all aspects of branding.
Her expertise includes brand strategy, brand naming, brand identity, brand launch, copywriting, digital branding, search engine optimization, thought leadership and video production.
Prior to becoming an independent consultant, she was a director in the Brand Strategy practice of McCann-Erickson’s FutureBrand consultancy. On the client side, she was Marketing Director at E Ink Corporation, an MIT start-up that developed the display technology in the Amazon Kindle.
Peter Owen, Membership Chair
Lincoln Sales Zone Manager
The Ford Motor Company
Peter Owen is a sales and marketing leader specializing in sales, process improvement, channel management, and business strategy. He began his career at Ford Motor Company in 2007 and has held various leadership positions in sales, business development and the consumer experience. Currently, Peter is in charge of growing Lincoln vehicle sales in the New York market by wholesaling Lincoln vehicles, boosting dealership digital marketing performance, and improving the consumer experience.
Prior to working for Lincoln, Owen was the Consumer Engagement Manager for all 113 Ford and Lincoln dealerships in the New York region. He led a team of 20 zone managers to improve the in-dealership consumer experience for the sales and service departments. During this time, he developed a guide for all dealerships across the country that detailed best practices for each part of the customer service journey.
In 2012, Peter worked in Business Development for Ford’s Customer Service division creating and presenting training seminars, designing dealership incentives, devising tracking processes, and developing the “New York Strategy,” which outlines the unique circumstances and needs for dealerships in the New York Market. Peter also works closely with car dealerships to improve sales, the consumer experience, and profitability through business strategy consulting and sales.
YoungMi Park, Executive Circle Chair
Starnex Co., Ltd.
YoungMi Park is Chair of the New York Chapter of the Executive Circle. She is a strategic marketing and management expert and has over 30 years of experience working with major brands, international, education, and new ventures. She currently serves as Senior Vice President of International for technology venture Starnex Company, Ltd. Past roles include leadership positions with consumer businesses, such as American Express, Burger King, and Levi Strauss and education companies, such as Nations Academy. YoungMi has served on several non-profit boards, including the AMA New York, and is also an Adjunct Professor at Rutgers Business School, where she teaches Executive Leadership.
Joanna Seddon, Marketing Hall of Fame Co-Chair
President, Global Brand Strategy
Joanna leads the global brand consulting practice for OgilvyRED with assignments across the global network. She specializes in helping clients maximize the financial potential of their brand and marketing strategies. She is recognized as a global expert on brand creation and growth strategies, brand architecture, and brand valuation. She has more than 20 years of experience in providing strategic recommendations with measurable financial impact to leading clients worldwide.
Joanna was previously the founder and CEO of Millward Brown’s global brand consulting practice. In her role at Millward Brown, Joanna was responsible for the development of fresh approaches to brand and marketing strategy. This included creation and implementation of the BrandZ Top 100 ranking of the world’s most valuable brands, published annually in the Financial Times.
Don Sexton, Past President
Professor of Marketing
Don Sexton is Professor of Marketing and of Decisions, Risk, and Operations, Columbia University. Don received his Ph.D. and M.B.A. from the University of Chicago in the fields of economics and mathematics, has been teaching for fifty years at Columbia, and is a recipient of the Business School’s Distinguished Teaching Award.
Don regularly teaches internationally in China, Australia, Russia, Prague, and India. His articles have appeared in numerous publications such as the Harvard Business Review, Journal of Marketing, Journal of Marketing Research, and Management Science. His books are best sellers and have been translated into several languages including Chinese, Polish, Indonesian, Turkish, and Russian.
He is frequently quoted in media such as the New York Times, Business Week, Advertising Age, WCBS, and Beijing’s China Economic Daily. His research concerns marketing and branding strategy and return on marketing investment. He is a recipient of the 2011 Marketing Trends Award for his path-breaking work on the development of marketing and branding strategies.
Don is the founder and president of The Arrow Group, Ltd.®, a firm that provides consulting and training services in the areas of marketing and branding to companies such as GE, Pfizer, IBM, Unilever, Citi, Boeing, Sony, Verizon, Pepsi, and DuPont.
Director, Center on Global Brand Leadership
Columbia Business School
As Director of Columbia Business School’s Center on Global Brand Leadership, Matthew researches, writes, and presents on a wide range of issues aimed at inspiring strategic decision-making. He has particular expertise in marketing ROI, strategies for marketing in the digital age, and the development of creative and effective brand communications.
Matthew is the co-producer of the Center’s acclaimed BRITE Conference series which brings together more than 500 big thinkers in industry and academia to discuss how innovation and technology help build strong brands. He has worked with senior executives from various leading companies — including Aimia, Coach, and Deloitte– to conduct research, produce events, and promote knowledge sharing among branding and marketing professionals.
Vice Chairman, Global Chief Strategy Officer
Barry Wacksman is the Vice Chairman and Global Chief Strategy Officer of R/GA, overseeing all of R/GA’s strategic practices, from consulting to insights to data. He also oversees the global business development team. Barry is the key architect of R/GA’s vision of “Transformation at Speed,” which focuses on helping brands grow amid technology disruption via an interconnected set of transformative capabilities – at speed. He writes and publishes articles in a wide variety of industry publications. He presents on topics pertaining to strategy, innovation, design, and technology at conferences and events around the world.
Barry is the co-author of Connected by Design (2014, John Wiley and Sons) where he developed the concept of “Connected Ecosystems” and “Functional Integration” to describe the business models of market leaders like Apple, Google, and Amazon as well as the emergence of new categories like the connected home, the connected car and connected financial services.
AMA New York