Officers:

Karen McFarlane, President
Founder
Kaye Media Partners

Karen McFarlane leads Kaye Media Partners, a strategic marketing practice that helps high-growth technology companies drive demand for their products and services, develops innovative mobile and web apps, and creates high-impact digital content. As a senior marketing executive with over 20 years of experience in the hi-tech, financial, real estate and entertainment fields, Karen works closely with the C-Suite to devise revenue-generating marketing programs that elevate brand image, improve marketing productivity and build strategic partnerships to grow their business.

Karen has worked with a wide range of startups, SMBs and major corporations that include Appboy, Acxiom, Creative Virtual, Def Jam Recordings, DoubleClick, Fivetran, FTI Consulting, New Line Cinema, PivotDesk, Prodigy Internet, TekServe, TriStar Pictures, Subway Restaurants, SendGrid, Smartling, and several agencies. Prior to founding Kaye Media Partners, Karen was the Director of Global Demand Generation at Return Path where she managed the inbound marketing and creative teams to generate new business and launched the first email deliverability conference. Before that, Karen worked at Bolt.com, the first social network for teens and HBO Home Video where she was instrumental in the launch of Time Warner’s first e-commerce properties.

Karen was an Adjunct Lecturer in Marketing at Baruch College’s Zicklin School of Business and volunteered for the Taproot Foundation. She served on the Board of Jack and Jill of America Inc. – Mid-Hudson Valley as Technology Chair and on the Board of Trustees at the Rippowam Cisqua School in Bedford, NY. She currently serves on the Board of Directors for the Leadership and Arts Coalition in Washington, D.C., and on the Board of Directors for the American Marketing Association New York, where she was the Membership and Volunteer Chair and is now President.

Karen received her B.S. from New York University, continued her studies in Media Arts and Film at NYU and later earned her M.B.A. from American Intercontinental University.

Jason Revzon, President-Elect
Lead Consultant
Revzon Rocks!

Jason Revzon has specialized in building successful digital businesses for traditional companies over the past 20 years, currently as lead strategic consultant at Revzon Rocks! where he works on digital direct marketing for clients that range from global FinTech start-ups to wholesale flower-bulb ecommerce sites.

Recently, as SVP, Interactive at The Taunton Press, publishers of Fine Cooking, Fine Woodworking and other enthusiast titles, Jason was able to increase site traffic ten-fold with over 5.2MM Monthly Visitors and 150,000 paying online members on Taunton’s award-winning and profitable Home and Garden Network through a mix of SEO, email marketing, and digital innovation. He was also instrumental in creating new interactive online tools, developing custom programs for major national advertisers, creating top mobile cooking apps and launching six new online stores.

Jason has also served as a digital leader in roles at Tribune Co., Lifetime Networks, and Bottom Line Inc. after getting his start writing four-word headlines at AOL’s Digital City.

Directors:

Alda Abbracciamento
EVP Global Client Leader at Publicis
Previously Chief Growth Officer at flytedesk

Alda Abbracciamento has traded in corporate marketing for startups and back again.  Currently Alda is EVP, Global Client Leader at Publicis Groupe, the world’s third largest communications group. Prior to this, she traded in a 15-year career at Ogilvy to join flytedesk as Chief Growth Officer. Flytedesk is  an advertising platform that aggregates all college media in one place making it really easy for brands to reach college students.  

Prior to flytedesk, Alda spent 15 years at Ogilvy, having joined as Managing Partner, leading the WPP team for Yahoo! growing a small brand assignment into a global business and Ogilvy’s expansion into the San Francisco market. Prior to joining Ogilvy, Alda was EVP, Partner, of The Martin Agency where she led client brands like Kellogg’s, Charles Schwab, Kohler, US Trust, Amgen and Wrangler Jeans.

Her first global experience came quite early at Grey Advertising, where she led the Slim-Fast brand, growing that business around the world.  She joined the agency to work on Kohler Plumbing products, positioning the brand as fashion for the home, and changing that industry forever.

Alda is married, and lives in NYC.  She’s most proud of the Working Mother of the Year award which she won several years ago, which her son Alex will tell you all about.  She serves on the board of flytedesk, AMA New York, and is marketing advisor to Girl Scouts of the USA.

 

Craig Charney, Insights Chair
President
Charney Research

Craig is President of Charney Research, a market research and strategy firm specializing in global markets.  He has over 25 years’ experience in more than 45 countries.  “Craig is one of the few people who can field solid market research just about anywhere, including notoriously difficult to research countries like China, Vietnam, India,” say former AMA-NY President Randy Ringer of Verse.  He is an expert in marketing and communication strategy development. He understands global markets from every angle, having worked on international marketing, development, and security issues.

Craig began his career setting up Nelson Mandela’s polling team in South Africa’s first democratic elections in 1994, and became lead analyst for Bill Clinton’s re-election bid in 1996.  He set up his firm in 1997, racking up a series of firsts, ranging from Afghanistan’s first poll to the first national B2B omnibus in China to a 15-country marketing study on farmed fish targeting consumers, vendors, and producers.  He has worked for leading multinationals and ad agencies, including Alcoa, Monsanto, Honda, LG, FCB, Skype, and Nokia, as well as the Financial Times, ABC News, the World Bank, and the Voice of America.

Before establishing the firm, Craig earned a doctorate in political science at Yale, where he taught African political economy, a Sorbonne diploma in sociology of development, specializing in West Africa, and an M.Phil. from Oxford in politics.  He has published widely in leading news media, including the New York Times, Washington Post, and Newsweek, as well as in peer-reviewed scholarly journals.  He is a life member of the Council on Foreign Relations and belongs to the American Association for Public Opinion Research.  His 2005 Afghanistan poll for ABC news won a prize for best news poll of the year from the University of Iowa Journalism School.

 

Michelle Chiantera – Advisory Council Chair
Vice President, Americas Marketing and Communications
Cisco

Cisco’s Vice President of Americas Marketing and Communications, Michelle Chiantera, leads a team of marketers who are in lock-step with sales to capture market share and accelerate the growth of the Americas region. Michelle and her team strive to deliver an amazing customer experience through marketing innovation and cutting-edge technology. Always putting the customer first, she believes in the importance of shifting mindsets to not only incorporate the digital aspect but to keep the human touch to achieve customer loyalty and position Cisco as the bridge to possibilities.

Michelle has been a leader at Cisco for over 18 years. She spent many years as a leader in partner marketing where she was laser-focused on helping partners grow and evolve marketing into an engine that is core to the business. Leading and empowering her team to grow, take risks, and get out of their comfort zones is at the heart of how Michelle operates. She is a firm believer in developing talent and supporting her team to make an impact and achieve greatness in their careers.

Michelle is passionate about the early in career community and sponsors the Cisco Marketing and Communications Emerging Leaders program. She advocates building a diverse workforce and talent pipeline because she knows the value that it will bring the business. Michelle resides in upstate New York with her husband, daughter, and dog, and loves an intense yoga class to keep her grounded.

Karen CumminsPartnerships Chair
Strategic Marketing Consultant
KC Consulting

Karen Cummins is an award-winning marketing executive with with over 20 years of expertise transforming brands, fueling customer growth and driving engagement for both consumer and business audiences. Her professional experience spans some of the most recognized global and domestic media and entertainment companies including Viacom, Discovery Communications and A+E Networks, where Karen has served in senior executive marketing roles.  She has launched and promoted television entertainment hits on networks such as TV Land, Nickelodeon, Discovery Channel and most recently HISTORY.

Karen has extensive experience leveraging data and consumer insights to connect brands with the right audience to drive conversion, through the strategic development of creative campaigns and cross-platform media plans, digital marketing, social media, experiential activations, grassroots promotions and brand partnerships.

She was pivotal in transforming acquisitions-based start-up entertainment brand TV Land into a multi-platform destination for compelling original programming in 92MM homes.  Karen evolved marketing strategy to capitalize on social media, emerging technology and digital innovations to stay ahead of changing consumer consumption and media behavior.  While at TV Land Karen built a thriving strategic marketing partner program that generated incremental media exposure worth over $20 million dollars, by leveraging intellectual property for promotional partnerships with major retail, lifestyle, beauty, and other media brands, including Sally Beauty Supply, Shutterfly, 1800flowers.com, Cosmopolitan Magazine, Hard Rock Cafe and many more. 

A recognized leader who fosters collaborative relationships with key stakeholders, Karen enjoys mentoring teams of creative marketing professionals.  She is serving her second year in the Prime Access Mentor Program with Women in Cable Television (WICT). 

Karen graduated from the University of Delaware with a degree in Business Administration and Marketing.  She lives in Connecticut with her husband, teenage twins and two cats, and enjoys volunteering weekends at the local pet shelter with her kids. 

Dorothy Crenshaw
Founder
Crenshaw Communications

Dorothy Crenshaw has provided the inspiration and initiative behind a range of high-profile and award-winning campaigns for clients, including those in CE and digital technology, retail, consumer products, and health promotion.

Before opening her namesake agency, Dorothy was President of Stanton Crenshaw Communications, which she helped build into a premier mid-sized New York PR agency over 13 years. Earlier she was Executive Vice President and Managing Director of Worldwide Consumer Marketing at the PR unit of Grey Advertising. Prior to Grey, she was with Edelman Worldwide.

Dorothy CrenshawPR Chair
Founder
Crenshaw Communications

Dorothy Crenshaw has provided the inspiration and initiative behind a range of high-profile and award-winning campaigns for clients, including those in CE and digital technology, retail, consumer products, and health promotion.

Before opening her namesake agency, Dorothy was President of Stanton Crenshaw Communications, which she helped build into a premier mid-sized New York PR agency over 13 years. Earlier she was Executive Vice President and Managing Director of Worldwide Consumer Marketing at the PR unit of Grey Advertising. Prior to Grey, she was with Edelman Worldwide.

An industry influencer, Dorothy speaks frequently on brand-building, marketing to women, and brand reputation topics. She currently serves on the Board of Charity Navigator and was formerly a Board member of The New York Women in Communications Foundation and, prior to that, Cancer Care. Dorothy was named one of the industry’s 100 Most Powerful Women by PR Week. Born in Atlanta, Georgia, she graduated from Wesleyan University in Middletown, Connecticut. Along with her husband and young daughter, Dorothy is proud to be a resident of New York City.

Esther ElkoussNetworking Events Chair
Tailored Ink

Elkouss has 10 years of experience in digital marketing and communications in a series of increasingly responsible positions. Esther has an established track record of driving brand growth and providing creative marketing solutions. She has led marketing programs for clients from the world’s leading brands as well as nonprofits and startups.

Lori JohnsonExecutive Programs Chair
Founder/CMO
Appara by commVerge Marketing

Lori founded Appara Digital Marketing following her success in global marketing in technology and specialized consumer services. Leading up to the formation of Appara, she held various global marketing positions in voice, mobile and infrastructure technology. While establishing brand recognition and working on deals shoulder-to-shoulder with company leaders, Lori also built partnerships with industry leaders such as Motorola, Samsung, Telefonica, Vodafone and others.

Working with established brands, as well as start-ups, Lori has been instrumental in assisting businesses with very specialized offerings to expand market reach. Several of these companies have been acquired or, completed strategic mergers.

Regarded as a highly skilled Marketing Strategist by Appara clients, Lori focuses her strengths on digital marketing and implements campaigns for mid-sized companies, large corporations and government agencies. Appara has won business with a Fortune 500, Northeast utility company, federal and state agencies and corporations throughout the Tri-state area.

Mobilizing teams and empowering customers is her passion. Throughout her global marketing career, she led marketing teams that have built brands in new markets, increased customer acquisition rates and gained loyal brand advocates.  

Lori resides in CT with her family, is an avid skier and a bicyclist and, loves to travel. She is fluent in Spanish and learning Mandarin.  

Robert Kahn, Marketing Hall of Fame Co-Chair
Founder
Kahn Consulting, Inc.

Robert Kahn is a well-known leader in corporate and consumer branding, marketing, and advertising. He founded Kahn Consulting in 2006 and since that time has completed assignments for over 40 clients. Previously, Bob was Chief Marketing Officer at NetJets, a Berkshire Hathaway company. Kahn is perhaps best known as a founding member of Futurebrand, the global consultancy of McCann-Erickson.

Prior to founding Kahn Consulting, Inc. he ran Ogilvy & Mather’s Brand Asset Management Group, and also served as the General Manager of the Brand Integration Group. At Ogilvy, Kahn developed branding solutions for American Express, IBM, Kodak, DuPont, Goldman Sachs, Time Warner Cable and others.

 

Lisa Merriam, Communications Chair
President
Merriam Associates

Lisa is a brand consultant who helps create and build profitable brands. She has decades of experience working with businesses of all sizes, from Fortune 500 companies and major brands, to start-ups fast-growth businesses across all aspects of branding.

Her expertise includes brand strategy, brand naming, brand identity, brand launch, copywriting, digital branding, search engine optimization, thought leadership and video production.

Prior to becoming an independent consultant, she was a director in the Brand Strategy practice of McCann-Erickson’s FutureBrand consultancy. On the client side, she was Marketing Director at E Ink Corporation, an MIT start-up that developed the display technology in the Amazon Kindle.

YoungMi Park, Executive Circle Chair
Lecturer
Columbia University

Young Mi Park is Chair of the New York Chapter of the Executive Circle. She is a strategic marketing and management expert and has over 30 years of experience working with major brands, international, education, and new ventures.  She currently serves as Senior Vice President of International for technology venture Starnex Company, Ltd. Past roles include leadership positions with consumer businesses, such as American Express, Burger King, and Levi Strauss and education companies, such as Nations Academy. YoungMi has served on several non-profit boards, including the AMA New York, and is also an Adjunct Professor at Rutgers Business School, where she teaches Executive Leadership.

Dr. Joanna Seddon, Marketing Hall of Fame Co-Chair
Managing Partner
Presciant

Dr. Joanna Seddon has just left Ogilvy, where she was Principal and Global Managing Partner, Brand Consulting for the past 10 years, and started a new venture, Presciant, with a small team of senior partners. Presciant’s purpose is to maximize the power of brand to help  companies gain a financial edge over their competitors. Its  areas of focus are:  Branding in M&A, Brand Architecture, Brand Creation, Brand Valuation and Brand Budgets & ROI.

Joanna has more than 20 years of experience in developing brand and marketing investment strategies which deliver real, measurable  business impact.  She is recognized as a global expert on brand positioning, brand architecture, brand valuation, branding in M&A, brand and marketing investment, brand measurement and ROI and growth strategies.

At Ogilvy, she developed a new focus on branding in M&A and brand architecture & portfolio strategy, including the Dow DuPont and Fiserv First Data mergers, Mondelez and SC Johnson. Prior to that, Joanna was the founder and CEO of Kantar’s global brand consulting practice.  In her role at Kantar, Joanna was responsible for the development of fresh approaches to  brand and marketing strategy. This included creation and implementation of the BrandZ Top 100 ranking of the world’s most valuable brands, published annually in the Financial Times.

Prior to joining Kantar, Joanna was a founding partner and Executive Vice President for Worldwide Strategy at FutureBrand, pioneering the integration of brand strategy and brand identity. Joanna also led a cross agency group within IPG dedicated to creating best practices in marketing accountability.

Joanna’s clients span a wide range of industries across 6 continents; B2C, B2C, B2B2C and non-profit organizations; established companies and start-ups; from P&G and Unilever, to Barclays and American Express, Google, Microsoft and AT&T,  Aetna and Pfizer, Caterpillar and DuPont, the Bill & Melinda Gates Foundation and the Girl Scouts.

Joanna holds a Doctorate from Oxford University and is well known as a speaker and writer on brand strategy, brand valuation and marketing ROI issues. She is the author of Brand in the Boardroom, which won the prestigious WPP  Atticus grand prize, and has also collaborated with Jim Stengel, former CMO of P&G on a number of books, including “ Grow” and  “Unleashing the Innovators”, an analysis of how to infuse innovation and modernity into established brands by taking them into new areas and partnerships. She chairs the Marketing Hall of Fame, and has just been awarded the Margaret H Blair Marketing Accountability award for 2020 by MASB.

Wendy Weatherford-Marks – Content Strategy Chair
Founder
Kosmic Marketing, Inc.

Wendy Weatherford-Marks is an award-winning marketing and communications executive with a record of success elevating brand awareness, driving revenue and substantially increasing marketing impact and ROI. She has worked across the media, entertainment and e-commerce sectors driving engagement for both consumer and business audiences

Wendy founded Kosmic Marketing as a multi-faceted digital marketing and communications consulting agency. Kosmic provides content marketing, communications, data insights, partnerships and strategic planning for clients.

Over the span of her extensive career, Wendy has launched theatrical, linear and digital entertainment content for world-class brands including AMC Networks, CBS Radio, Clear Channel Outdoor, DreamWorks Pictures, IMAX, MXG Media (MoXieGirl), MTV: Music Television, New Line Cinema, Palladia, Paramount Pictures, TV Land, Universal Pictures, USA Network and VH1. She currently serves on the Board of Directors for the American Marketing Association New York and on the Advertising Club of NY’s Access Content Committee. 

A native of Indianapolis, Wendy holds a Master of Arts in Media Business from New York University’s Gallatin School and a Bachelor of Arts degree in Telecommunications from Indiana University. She resides in New York City with her husband and their two rescue cats. 

Staff:

Lukas Pospichal
Managing Director
AMA New York