Marketing Hall of Fame Press

Contact us if you are interested in applying for a press pass for the next Marketing Hall of Fame Induction Ceremony.

 

 

WordSouth employee chosen for national podcast fellowship

By Kelsey Gilbert, WordSouth
June 18, 2018

Godin is an American author and former business executive. He has written 18 best-selling books, including “The Dip,” “Linchpin,” “Purple Cow,” “Tribes” and “What To Do When It’s Your Turn (And It’s Always Your Turn).” He is also a blogger who writes about the marketing of ideas in the digital age. He was inducted into the American Marketing Association’s Marketing Hall of Fame in 2018.

 


Failure, Not Fitting In and Driving Value: Keys to Success for 2018 Marketing Hall of Fame Inductees

By Hal Conick, AMA Marketing News
May 18, 2018

The Marketing Hall of Fame recognizes the most admired marketers for the many brilliant ways they have advanced their profession. Seth Godin, Lee Clow and Esther Lee were inducted to the 2018 Marketing Hall of Fame on May 17, 2018.

Seth Godin’s Failures Have Led to his Successes
Seth Godin, head perfectly shaved and the frames of his glasses perfectly opaque, stepped up to the stage of the Marketing Hall of Fame in the R/GA building in New York City. His wife Helene had just inducted him. Godin, a thin smile fading from his face as Helene sat down, postured up to the podium.
 


The GDPR might actually create an “attention economy”

By Cory Doctorow, Boing Boing
May 1, 2018

One person who isn’t depressed is Seth Godin (previously), a heterodox marketing person who was recently inducted into the Marketing Hall of Fame. For decades, Godin has advocated for permission marketing: “the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them,” where “treating people with respect is the best way to earn their attention.”

 


Lee Clow, Seth Godin, And Esther Lee 2018 AMA Hall Of Fame Inductees Share Nonstop Marketing Success

By Allen Adamson, Forbes CMO Network
May 1, 2018

While we all do our best to make sense of a world in which incessant change is the norm, marketers have an extra challenge; staying ahead of the tsunami of cultural, technological, political, and environmental transformations in order to satisfy the evolving needs of the audiences they want to attract.

With this challenge in mind, I was delighted to have the opportunity to talk to this year’s three Marketing Hall of Fame New York inductees, Lee Clow, Seth Godin, and Esther Lee. Each is being celebrated for their outstanding personal contributions to advancing the marketing industry, as well as for the insight and inspiration they continue to provide to the next generation of marketers.

 


Two bits of fame

By Seth Godin, Seth’s Blog
April 30, 2018

Ogilvy & Mather was on line 1. (I actually only have one line, but it sounds cool to imagine that they could be on line 1).

The news was unexpected. They were calling on behalf of the AMA and inviting me to be inducted into the Marketing Hall of Fame. I actually thought it would be more likely that I’d be invited to join the Roller Derby Hall of Fame.

The ceremony is on May 17th in New York.

 


Apple’s GiveBack Program Is The Excuse To Upgrade Your iPhone

By

Allen Adamson, Forbes CMO Network
April 20, 2018

I recently had the distinct privilege of interviewing Lee Clow, TBWAMedia Arts Lab and TBWAWorldwide Global Director of Media Arts , for an article about his induction into the Marketing Hall of Fame New York. Of course, Clow helped produce barrier-breaking work for Apple for over 30 years, including the iconic “Think different” campaign in 1997. This campaign literally changed the fortunes of the Apple brand by introducing consumers to products that were as user-friendly as they were beautiful and functional. About his time working with Apple, Clow told me, “My long relationship with Steve Jobs and Apple kept me fresh on the basis that every day there was something new to introduce to the world that made you get up and be excited. Apple is still finding ways to do so.”

 


Esther Lee, Lee Clow, and Seth Godin to Be Inducted into Marketing Hall of Fame

By Marketing News, AMA
April 16, 2018

The American Marketing Association’s New York chapter will induct Lee Clow, Seth Godin and Esther Lee into the Marketing Hall of Fame in a presentation on Thursday, May 17 at the offices of R/GA in New York City.

Clow is the chairman of TBWA\Media Arts Lab and director of media arts at TBWA\Worldwide, Godin is a best-selling author and speaker and Lee is vice president and global chief marketing officer at MetLife, Inc. Each of the inductees will give a presentation at the event. Tickets of which are available here.
 


Marketing and Publishing Guru Seth Godin to Keynote At PRINT® 18

By What They Think?
April 10, 2018

…In addition to his writing and speaking, Godin founded both Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. In May 2018, he will be inducted into the Marketing Hall of Fame.

 


Meet the New 2018 Marketing Hall of Fame Inductees

By Genevieve Dietz, Relevance.com
April 04, 2018

The American Marketing Association of New York announced yesterday that Lee Clow, Seth Godin, and Esther Lee will be inducted into its Marketing Hall of Fame. The three new members will join an impressive roster of talented experts whose contributions to the marketing industry have been both innovative and influential.

Clow, Godin, and Lee are industry pioneers and have committed themselves to the advancement of marketing. Their induction is representative of their leadership and innovation in the marketing sphere and the honor serves as a nod to their respective marketing legacies. Clow, Godin, and Lee will be officially inducted at a special event held at R/GA’s New York offices on May 17th.

 


Meet the 3 Newest Members to The American Marketing Association’s Marketing Hall of Fame: Lee Clow, Seth Godin and Esther Lee join a long list of stars

By Katie Richards, Adweek
April 02, 2018

The American Marketing Association New York will induct three new members into its marketing hall of fame on May 17. The newest members of the hall of fame include Lee Clow, chairman of TBWA\Media Arts Lab and director of Media Arts, TBWA\Worldwide, Esther Lee, evp and global CMO of MetLife, Inc. and Seth Godin, speaker and bestselling author. All three marketers will be honored at a special event, held at R/GA’s New York offices.
 


TBWA’s Lee Clow, Author Seth Godin and MetLife’s Esther Lee Inducted Into American Marketing Association New York Marketing Hall of Fame®

By Yahoo Finance
April 02, 2018

The American Marketing Association New York today announced three industry leaders responsible for outstanding contributions to the field of marketing as 2018 inductees to the Marketing Hall of Fame®.

This year’s inductees are creative legend Lee Clow, Chairman, TBWA\Media Arts Lab and Director of Media Arts, TBWA\Worldwide; Seth Godin, best-selling business author and speaker; and Esther Lee, Executive Vice President, Global Chief Marketing Officer, MetLife, Inc.

 


Lee Clow, Esther Lee and Seth Godin To Be Inducted Into AMA New York’s Marketing Hall of Fame

By SHOOTonline
April 02, 2018

“Future of Marketing” to be the subject of inductee presentations at May 17, 2018 induction ceremony at offices of R/GA in New York.
NEW YORK-The American Marketing Association New York today announced three industry leaders responsible for outstanding contributions to the field of marketing as 2018 inductees to the Marketing Hall of Fame®. This year’s inductees are creative legend Lee Clow, chairman, TBWA\Media Arts Lab and director of Media Arts, TBWA\Worldwide; Seth Godin, best-selling business author and speaker; and Esther Lee, executive vice president, global chief marketing officer, MetLife, Inc.
 


TBWA’s Lee Clow, Author Seth Godin and MetLife’s Esther Lee Inducted Into American Marketing Association New York Marketing Hall of Fame®

By Businesswire
April 02, 2018

The American Marketing Association New York today announced three industry leaders responsible for outstanding contributions to the field of marketing as 2018 inductees to the Marketing Hall of Fame®. This year’s inductees are creative legend Lee Clow, Chairman, TBWA\Media Arts Lab and Director of Media Arts, TBWA\Worldwide; Seth Godin, best-selling business author and speaker; and Esther Lee, Executive Vice President, Global Chief Marketing Officer, MetLife, Inc.
 


Jon Iwata Appointed Executive-in-Residence

By Center for Customer Insights, Yale University
March 16, 2018

The Yale School of Management has appointed Jon Iwata, the former Senior Vice President and Chief Brand Officer of IBM, as Executive-in-Residence. Since 2015, Iwata has participated actively in SOM academic life, serving as a guest lecturer and sharing his knowledge and experience with Yale MBA students…Iwata is recognized as a leader in both the marketing and corporate communications professions. He is an inductee of the Marketing Hall of Fame, the CMO Club Hall of Fame, and the Page Society Hall of Fame, which honors lifetime achievement in business communications.
 


Jon Iwata, Tom Schoewe and Marina Alex Elected to LPGA Board of Directors

By LPGA
November 13, 2017

Jon Iwata, senior vice president and chief brand officer with IBM, and Tom Schoewe, retired executive vice president and chief financial officer at Walmart, have been elected by the membership of the LPGA Tour as independent directors of the LPGA Board of Directors, effective January 1, 2018…[Jon] Iwata, who is responsible for stewardship of the IBM brand and its positioning as a global agenda-setter, is recognized as a leader in both the marketing and corporate communications professions. He is an inductee of the Marketing Hall of Fame, the CMO Club Hall of Fame and the Page Society Hall of Fame, which honors lifetime achievement in public relations and business communications.
 


Congratulations to Our New Marketing Volunteer Spotlight Award Winner, Priya Doty!

By American Marketing Association New York
August 7, 2017

 
Today, we are proud to announce Priya Doty as the winner of the Marketing Volunteer Spotlight Award.

AMA New York is a volunteer-run organization, and as such, we rely on the skills, expertise, and enthusiasm of our member community to power our activities in building a robust and active marketing community…By day Priya Doty has over 20 years experience in brand and strategic marketing in the tech industry and is currently Senior Director of Solutions Marketing at CA Technologies. But in her free time, Priya serves as the Project Manager for the Marketing Hall of Fame, AMA New York’s premier event celebrating greatness in marketing. Priya joined AMA New York in March 2015 as a way to stay connected to the marketing discipline and practitioners. 
 


2017 Marketing Hall of Fame Inductee: Gary Briggs

By Evans on Marketing
June 14, 2017

Each year, the American Marketing Association New York inducts outstanding marketers into the Marketing Hall of Fame for their significant lifetime achievements…Today’s video is from Gary Briggs’ Hall of Fame induction speech. There are several career and marketing observations in this presentation.
 


2017 Marketing Hall of Fame Inductee: Jerry Wind

By Evans on Marketing
June 14, 2017

 
As we noted in our June 14 post, each year, the American Marketing Association New York inducts outstanding marketers into the Marketing Hall of Fame for their significant lifetime achievements…Today’s video is from Jerry Wind’s Hall of Fame induction speech. There are several career and marketing observations in this presentation.

 


2017 Marketing Hall of Fame Inductee: Jon Iwata

By Evans on Marketing
June 14, 2017

As we noted in our June 14 post, each year, the American Marketing Association New York inducts outstanding marketers into the Marketing Hall of Fame for their significant lifetime achievements…Today’s video is from Jon Iwata’s Hall of Fame induction speech. There are several career and marketing observations in this presentation.

 


2017 Marketing Hall of Fame Inductee: Gary Briggs

By Evans on Marketing
June 14, 2017

As we noted in our June 14 post, each year, the American Marketing Association New York inducts outstanding marketers into the Marketing Hall of Fame for their significant lifetime achievements…Today’s video is from Gary Briggs’ Hall of Fame induction speech. There are several career and marketing observations in this presentation.

 


Rethinking the Role of the CMO

By CMO Insights and Analysis from Deloitte, The Wall Street Journal
May 31, 2017

Dramatic shifts in technology, media, and consumer behavior are changing the marketing function and the CMO position. Marketers who collaborate, experiment, and reimagine their roles could be better positioned to thrive.

Jerry Wind, professor of marketing at The Wharton School of the University of Pennsylvania, has spent his career studying marketing topics including strategy, segmentation, organizational buying behavior, creativity, and innovation. The founding director of the Wharton Future of Advertising Program, the Wharton Fellows Program, and the Wharton SEI Center for Advanced Studies in Management, Wind also consults with major brands around the world.

 


People & Players: The who, what, where and when around adland

By Advertising Age
May 29, 2017

(Photo) 2017 Marketing Hall of Fame Inductees: (From l.) Jerry Wind, professor of marketing, Wharton School; Jim Stengel, former global marketing officer, P&G, and president-CEO, Jim Stengel Co.; Gary Briggs, VP-chief marketing officer, Facebook; Jon Iwata, senior VP-marketing and communications, IBM.

 


Seven Lessons Happened on the Way to the Hall of Fame

By The Jim Stengel Company
May 12, 2017

I was so thrilled to be inducted into the Marketing Hall of Fame on May 11 alongside my colleagues and friends Jon Iwata of IBM, Gary Briggs of Facebook, and Professor Jerry Wynd from The Wharton School at University of Pennsylvania. 

Each of us gave a short TED-style talk on what we had learned in our career,  and how we see the future of marketing evolving. I shared seven lessons that I happened to learn on my way to the Hall of Fame.

 


The Marketing Hall of Fame, May 11 2017 – Why it’s an event not to miss

By Joanna Seddon
May 11, 2017

At the 2017 Marketing Hall of Fame induction event, marketers of all types and all levels of experience will be able to eat, drink, enjoy great conversations and networking, and above all –learn from and be inspired our four outstanding inductees, at a price designed for all to afford.

 


How Marketing Hall Of Famers From Facebook, P&G And IBM Shift Ahead Before It’s Too Late

By

Allen Adamson, Forbes CMO Network
May 5, 2017

Being inducted into any Hall of Fame is a major honor, and I warmly congratulate this year’s American Marketing Association New York honorees. What, exactly, does it take to become a “Hall of Famer?” Well, in general, whether referring to sports, rock and roll, or business, it means being recognized as someone who has performed in an illustrious manner over the long term. Being able to perform in an illustrious manner over the long term in any field of endeavor is incredibly challenging.

 


American Marketing Association Announces 2017 Marketing Hall of Fame

By Little Black Book
March, 2017

Facebook CMO Gary Briggs among new inductees
The American Marketing Association New York today announced four industry leaders responsible for outstanding contributions to the field of marketing as 2017 inductees to the Marketing Hall of Fame.
This year’s inductees are Gary Briggs, vice president, chief marketing officer, Facebook; Jon Iwata, senior vice president, marketing and communications, IBM; Jim Stengel, former global marketing officer, Procter & Gamble and president/CEO, The Jim Stengel Company, and Jerry Wind, PhD, Professor of Marketing, The Wharton School.
 

Jim Stengel y otros tres marketers ingresan al Hall of Fame de la AMA

By Marketers by ADLATINA
March 16, 2017

La American Marketing Association(AMA) anunció esta semana la entrada de cuatro referentes de la profesión al Hall of Fame debido a sus contribuciones a la industria. Jim Stengel, el ex CMO global de Procter & Gamble y actual CEO de The Jim Stengel Foundation, fue uno de los galardonados.

 


2017 Marketing Hall of Fame Inductees Announced today

By Joanna Seddon
March 16, 2017

In my role as Chair of the Marketing Hall of Fame, I am thrilled to share today’s announcement about a stellar group of 4 Inductees who will be honored at the 2017 Marketing Hall of Fame event on May 11th in NY: Facebook CMO Gary Briggs, IBM SVP Jon Iwata,Former P&G Global Marketing Officer Jim Stengel and Wharton Professor Jerry Wind. Each inductee will share their views on the future of marketing, with cocktails, food and networking. This is going to be the best Marketing Hall of Fame ever – held at RG/A’s vibrant office of the future headquarters. It is guaranteed to be both instructive and entertaining. 

 


Facebook CMO Gary Briggs, IBM SVP Jon Iwata, Former P&G Global Marketing Officer Jim Stengel and Wharton Professor Jerry Wind Selected as AMA New York’s 2017 Marketing Hall of Fame Inductees

By SHOOTonline
March 14, 2017

The American Marketing Association New York today announced four industry leaders responsible for outstanding contributions to the field of marketing as 2017 inductees to the Marketing Hall of Fame®.

This year’s inductees are Gary Briggs, vice president, chief marketing officer, Facebook; Jon Iwata, senior vice president, marketing and communications, IBM; Jim Stengel, former global marketing officer, Procter & Gamble and president/CEO, The Jim Stengel Company, and Jerry Wind, PhD, Professor of Marketing, The Wharton School.


AMA NY Selects Marketing Hall Of Fame Inductees

By Marketing Daily
March 14, 2017

The American Marketing Association New York today announced its 2017 inductees to the Marketing Hall of Fame.

The honorees are Gary Briggs, vice president, chief marketing officer, Facebook; Jon Iwata, senior vice president, marketing and communications, IBM; Jim Stengel, former global marketing officer, Procter & Gamble and president/CEO, The Jim Stengel Company, and Jerry Wind, PhD, Professor of Marketing, The Wharton School.

 


Facebook CMO Gary Briggs, IBM SVP Jon Iwata, Former P&G Global Marketing Officer Jim Stengel and Wharton Professor Jerry Wind Selected as AMA New York’s 2017 Marketing Hall of Fame® Inductees

By Yahoo! Finance
March 14, 2017

The American Marketing Association New York announced the four industry leaders selected as 2017 inductees to its Marketing Hall of Fame®.

This year’s inductees are Gary Briggs, VP, CMO, Facebook; Jon Iwata, SVP, marketing and communications, IBM; Jim Stengel, former global marketing officer, Procter & Gamble and president/CEO, The Jim Stengel Company; and Jerry WindPhD, professor of Marketing, The Wharton School.

 


2017 Marketing Hall of Fame Inductees Hail from Facebook, IBM, P&G and Wharton

By AMA Marketing News
March 14, 2017

The American Marketing Association New York announces four industry leaders responsible for outstanding contributions to the field of marketing as 2017 inductees to the Marketing Hall of Fame.

Each year, the Marketing Hall of Fame recognizes industry leaders with a minimum of 10 years experience who are making outstanding contributions to marketing and inspiring a new generation of marketers. Criteria for selection is individuals responsible for marketing that have dramatically impacted business results, raised marketing’s profile or moved the profession forward by developing innovative marketing solutions.

 


Former Keynote Speaker Jim Stengel to be inducted into Marketing Hall of Fame 2017

By The Millennium Alliance
March 14, 2017

The Millennium Alliance is thrilled to announce that former keynote speaker Jim Stengel, Former Global Marketing Officer, Procter & Gamble, President and Chief Executive Officer, The Jim Stengel Company, LLC, has been selected to the AMA’s Marketing Hall of Fame.

The American Marketing Association of New York announced today the four industry leaders who will be inducted into the Hall of Fame, during an awards ceremony on May 11, 2017.

 


Facebook CMO Gary Briggs, IBM SVP Jon Iwata, Former P&G Global Marketing Officer Jim Stengel and Wharton Professor Jerry Wind Selected as AMA New York’s 2017 Marketing Hall of Fame® Inductees

by MarketWatch
March 14, 2017

The American Marketing Association New York announced the four industry leaders selected as 2017 inductees to its Marketing Hall of Fame®.

This year’s inductees are Gary Briggs, VP, CMO, Facebook; Jon Iwata, SVP, marketing and communications, IBM; Jim Stengel, former global marketing officer, Procter & Gamble and president/CEO, The Jim Stengel Company; and Jerry WindPhD, professor of Marketing, The Wharton School.

 


Marketing Hall of Fame Announces 2017 Inductees: Briggs, Iwata, Stengel, Wind

By Advertising Age
March 14, 2017

The New York chapter of the American Marketing Association (NYAMA) has announced the 2017 inductees for the Marketing Hall of Fame: Gary Briggs, VP and CMO of Facebook; Jon Iwata, senior VP-marketing and communications at IBM; Jim Stengel, former CMO and global marketing officer of Procter & Gamble and president-CEO of The Jim Stengel Co; and Jerry Wind, professor of marketing at The Wharton School.

 


MARKETING HALL OF FAME – AL RIES

By Rance Crain, Advertising Age
April 29, 2016

Would “positioning” be as well-known throughout the world if it had been called “the rock”?

Well, it almost was. In 1969, Al Ries and Jack Trout came up with the idea of making every ad based on a single powerful idea, and they initially called their concept “the rock.”

“What do we mean by a rock? An idea that people couldn’t question,” Al told me.
 


NY AMA Marketing Hall of Fame Inducts Bob Greenberg, John Hayes and Al Ries

By American Marketing Association, Marketing News Weekly
April 29, 2016
 

There are many halls of fame: Rock and Roll, Baseball, Mascot. There are also many business halls of fame: the Advertising Hall of Fame, the Public Relations Hall of Fame, the Association for Accounting Marketing’s Hall of Fame. But what makes the New York AMA’s Marketing Hall of Fame unique is the fact that it evolves. In 2014 the award transitioned from recognizing outstanding brands to honoring accomplished individuals. This is a great reflection of marketing, itself: it’s constantly evolving, and more personal than ever.

 


Buy your ticket to the 2016 Marketing Hall of Fame

By Joanna Seddon
March 27, 2016

I’m thrilled let you know that it is time to buy your tickets for the 2016 Marketing Hall of Fame induction ceremony, will be held on April 28th at PWC’s New York Headquarters. We have 3 outstanding inductees – Bob Greenberg, founder of R/GA, one of the world’s most influential marketing agencies, and its CEO for four decades; John Hayes, who as CMO of American Express for over 20 years, oversaw its marketing efforts worldwide, shaping both the company and its brand, and Al Ries, a legendary marketing strategist, credited with inventing the idea of brand positioning.

 


NYAMA Announces the 2016 Marketing Hall of Fame Inductees

By Michelle Markelz, Marketing News Weekly
March 2016

The Marketing Hall of Fame recognizes marketers whose innovations have a dramatic impact on business, increase marketing’s influence within organizations and help their fellow marketers develop professionally.

Nominees must have worked in the field for at least 10 years but can come from any marketing discipline. Twelve finalists were selected from more than 200 nominations with the input of hundreds of marketers who comprise the Marketing Hall of Fame Academy and final judging panel.

 


R/GA Founder Bob Greenberg Will Be Inducted Into the Marketing Hall of Fame

By David Griner, Adweek
March 9, 2016

Few advertising personalities are as outspoken and instantly recognizable as R/GA co-founder Bob Greenberg, and now the agency leader’s ongoing career is getting another lasting tribute.

Greenberg will be one of three honorees inducted into the New York AMA’s Marketing Hall of Fame on April 28. The others being added are former American Express CMO John Hayes and marketing strategy author Al Ries.

 


How 2016 Marketing Hall Of Fame Winners Al Ries, Bob Greenberg And John Hayes Have Changed Marketing

By Allen Adamson, Forbes CMO Network
March 9, 2016

It doesn’t matter where you live or where you work. It doesn’t matter where or how you get your news. It doesn’t matter where or how you shop, or on which size screen you do your binge-watching. It’s a reality and it’s evident to everyone, everywhere, in the most basic areas of our lives. The pace of change is accelerating. Products and services, brands and just-hatched companies are proliferating faster than ever. As consumers, we’re bombarded with a deluge of information, noise bites and eye bites.

 


2016 Marketing Hall of Fame! 3 marketers who have changed marketing

By Joanna Seddon
March 9, 2016

The American Marketing Association, NY Chapter today announced three leaders as the 2016 inductees to its Marketing Hall of Fame®. These individuals have provided outstanding contributions to the field of marketing: Bob Greenberg, founder, chairman/CEO of trailblazing agency R/GA; John Hayes, former chief marketing officer at American Express; and legendary marketing strategist and author Al Ries.

 


R/GA CEO Bob Greenberg, Marketing Guru Al Ries and Former American Express CMO John Hayes Selected as AMA’s 2016 Marketing Hall of Fame® Inductees

By The Charlotte Observer
March 9, 2016

The American Marketing Association, NY Chapter today announced three leaders responsible for outstanding contributions to the field of marketing as 2016 inductees to its Marketing Hall of Fame®: Bob Greenberg, founder, chairman/CEO, R/GA; John Hayes, former CMO, American Express; and marketing strategist/author Al Ries.

 


R/GA CEO Bob Greenberg, Marketing Guru Al Ries and Former American Express CMO John Hayes Selected as AMA’s 2016 Marketing Hall of Fame® Inductees

By Miami Herald
March 9, 2016

The American Marketing Association, NY Chapter today announced three leaders responsible for outstanding contributions to the field of marketing as 2016 inductees to its Marketing Hall of Fame®: Bob Greenberg, founder, chairman/CEO, R/GA; John Hayes, former CMO, American Express; and marketing strategist/author Al Ries.

 


MARKETING HALL OF FAME ANNOUNCES 2016 INDUCTEES: GREENBERG, HAYES, RIES

By Natasha Madov, Advertising Age
March 9, 2016

The New York chapter of the American Marketing Association (NYAMA) has announced the 2016 inductees for the Marketing Hall of Fame: Bob Greenberg, CEO and founder of digital agency R/GA; John Hayes, former chief marketing officer for American Express; and Al Ries, marketing strategist and Ad Age columnist.

 


R/GA CEO Bob Greenberg, Marketing Guru Al Ries and Former American Express CMO John Hayes Selected as AMA’s 2016 Marketing Hall of Fame® Inductees

By MarketWatch
March 9, 2016

The American Marketing Association, NY Chapter today announced three leaders responsible for outstanding contributions to the field of marketing as 2016 inductees to its Marketing Hall of Fame®: Bob Greenberg, founder, chairman/CEO, R/GA; John Hayes, former CMO, American Express; and marketing strategist/author Al Ries.

 


Please nominate an outstanding marketer!

By Joanna Seddon
October 26, 2015

Nominations are open for the 2016 Marketing Hall of Fame. We are looking for exceptional individuals who have made outstanding contribution to the field. Nominees can be client-side marketers, agency executives, researchers, academics or start-up innovators. We will accept a broad criterion of marketing excellence, such as: marketing that works; raising marketing’s profile; marketing innovation; marketing creativity and inspiring new generations of marketers.

 


 2015

 

Brand Content (of Your Character): Yvon Chouinard and Patagonia

By Chuck Kent
June 1, 2015

This is not another post about content marketing – no one needs another 7 tips-and-tricks post about content marketing. Yes, it has to do with earning the trust, attracting the attention and serving the needs of your customers and prospects in relationship-building ways that content aims to and traditional marketing and advertising never could. But it is about something much more radical and subversive than creating a better form of messaging – it’s about attending to the content of your corporate character first and foremost, and letting that self-evident truth propel your brands. Call it Content of Character Marketing.

 


Winning Lessons From Nike, Patagonia And Other Marketing Hall Of Famers

By Allen Adamson, Forbes CMO Network
May 26, 2015

How would you like to learn everything you need to know about being a successful marketer in one short, entertaining session? That’s kind of what happened the other evening for those lucky enough to have been in the audience at the 2015 Marketing Hall of Fame induction ceremony. The four new inductees, all innovators in their fields, offered up four distinct views of what’s required to beat the competition in today’s marketplace. And, equally important, how they believe marketing will evolve in the future and what’s necessary to meet the challenges.

 


The Marketing Hall of Fame: Celebrating the Best and Brightest

By Jim Gregory
May 22, 2015

Last night I attended one the most interesting and fun marketing events of recent memory. The venue for the event was J. Walter Thomson’s corporate headquarters – the perfect location to honor successful and hard-working marketing.

The hosts for the event were Joanna Seddon and Robert Kahn. Don Sexton, President of the New York Chapter of the American Marketing Association, kicked-off the evening. That line up alone could have entertained the audience for the evening, but then the inductees were introduced and spoke about their perspectives on marketing and it couldn’t have been more interesting.

 


2015 Marketing Hall of Fame May 21st

By Joanna Seddon
May 5, 2015

Baseball, football, rock n roll, all have their hall of fame. Now it’s marketing’s turn. If you are in New York on May 21st come to celebrate brilliance in marketing and learn from this year’s exemplars of marketing excellence, elected by a rigorous and highly democratic process – Shelly Lazarus, Trevor Edwards, Yvon Chouinard and David Aaker http://www.marketinghalloffame.org/ Wisdom and cocktails…

 


The Future Of Marketing: A Conversation With David Aaker, Colleague And Hall-of-Famer

By Scott Davis, Forbes CMO Network

May 4, 2015

I have had the great fortune of spending the past 15 years of my career working side by side with one of the greatest marketing and business minds of our lifetime, David Aaker. I studied, quoted, learned and even stole from Dave’s landmark work on brand in my formative days at P&G and my early days in consulting. My first book, Brand Asset Management, was a homage to Dave and I can honestly say there isn’t a finer man or thought leader who continues to remain as relevant as my friend Dave Aaker.

 


Print Lets You Linger

By Margie Dana
March 12, 2015

…By digging deep inside Patagonia’s web site, I found out that their founder, Yvon Chouinard, was just named a 2015 Inductee to the Marketing Hall of Fame. Check out the details and read lots more here. This award celebrates “brilliance in marketing,” and Mr. Chouinard’s in great company.

 


NEW YORK AMERICAN MARKETING ASSOCIATION TAPS HALL OF FAME INDUCTEES

By Ayako MieAdvertising Age
March 3, 2015

The New York American Marketing Association on Tuesday said it will induct four marketers into its Marketing Hall of Fame.

This year’s inductees are Shelly Lazarus, chairman emeritus at Ogilvy & Mather; Yvon Chouinard, founder of Patagonia; Trevor Edwards, president at Nike ; and David Aaker, who serves as vice chairman at Prophet and professor emeritus at the BerkeleyHaas School of Business, University of California.
 


 2014

 

Kotler, Tripodi, And Comstock: Three New Hall-Of-Famers On How To Succeed In Marketing

By Allen Adamson, Forbes CMO Network
June 9, 2014

“Memo to the audience: The future of marketing is not an extrapolation of the past.” Actually, memo to anyone and everyone looking for insight on how to succeed in today’s crazy, connected, constantly moving, consumer-driven market. What’s happening now in our business is absolutely not merely a simple iteration of what was happening even five years ago. This was one of the many first-rate pieces of advice passed along to the audience at the recent induction ceremony of the New York Chapter of the American Marketing Association’s Marketing Hall of Fame.