GE’s Beth Comstock, Northwestern’s Philip Kotler and Coca-Cola’s Joe Tripodi Selected as 2014 Inductees to Marketing Hall of Fame®

NEW YORK, March 20, 2014 – The American Marketing Association, NY Chapter (NYAMA) today announced three renowned practitioners responsible for outstanding contributions to the field of marketing as 2014 inductees to its Marketing Hall of Fame®: Beth Comstock, senior vice president, CMO, General Electric; Philip Kotler, S.C. Johnson & Son professor of International Marketing, Kellogg School of Management, Northwestern University, and Joe Tripodi, executive vice president, chief marketing & commerce officer, Coca-Cola.

The three will be celebrated at the 2014 Marketing Hall of Fame induction ceremony, taking place on Wednesday, May 28, 2014, 6:00-9:00 pm at the offices of JWT New York, 466 Lexington Avenue at 45th St.  The evening will include cocktails followed by presentations from each of this year’s three inductees.  By providing an overview of their careers and most notable successes, the event will offer attendees rare insights into each inductee’s contributions to moving the profession of marketing forward.  To buy tickets for the induction ceremony, please visit http://nyama.org/event/marketing-hall-of-fame-ceremony/.

The Marketing Hall of Fame (www.marketinghalloffame.org) was created by NYAMA to celebrate brilliance in marketing across all fields and industries.  The annual honor is open to any current practitioner from the corporate, agency or academic worlds with a minimum of 10 years experience who is responsible for marketing innovations that have had dramatic impact on business results, raised marketing’s profile in business overall and inspired future generations of marketers.

An open call for nominees garnered entries for more than 100 highly-qualified individuals.  The 17-member Marketing Hall of Fame committee, chaired by Joanna Seddon, president, Global Brand Consulting at OgilvyRED, identified the 40 highest-qualified nominees.  This short list was sent to more than 800 NYAMA members and other marketing experts, whose votes determined the 12 finalists.

A distinguished selection committee made the final choices for this year’s inductees.  The committee included David W. Almy, CEO, Marketing Research Association (MRA); Gayle Fuguitt, CEO, Advertising Research Foundation (ARF); Nancy Hill, CEO, 4As; Bob Liodice, CEO, Association of National Advertisers (ANA); Kendall Nash, president, Qualitative Research Consultants Association; Bruce Nelson, former vice chair, Omnicom, and Earl Taylor, CMO, Marketing Science Institute.

“We established the Marketing Hall of Fame to be the Oscars of marketing, dedicated to recognizing individuals who are making outstanding contributions to the field, and educating and inspiring a new generation of marketers,” said Randall Ringer, NYAMA president and CEO, Verse Group LLC.  “We could not be prouder to celebrate the brilliance of Beth Comstock, Philip Kotler and Joe Tripodi, who truly represent the pinnacle of leadership and innovation in the field.”

The Marketing Hall of Fame Committee is chaired by Joanna Seddon, president, Global Brand Consulting, OgilvyRED, and includes Randall Ringer, NYAMA president and CEO, Verse Group LLC; Robert Kahn, founder, Kahn Consulting, Inc.; Elizabeth Kiehner, founding partner, Thornberg & Forester; Don Sexton, NYAMA president-elect and professor of marketing, Columbia University; Lee Hornick, president, Business Communications Worldwide; Lukas Pospichal, managing director, GreenBook and NYAMA; Ajay Durani, marketing and events consultant, Digital Place-based Advertising Association; Mandy McMaster, program coordinator, NYAMA and others.

The Marketing Hall of Fame program is supported by a range of leading brands and agencies.  Premium sponsors are BBDO, McCann Worldgroup and Wieden+Kennedy, with other sponsors including Twitter and OMD | the grid; exclusive media partner The Wall Street Journal; host JWT; and supporters Columbia Business School, GreenBook, Insight Innovation Exchange, Thornberg & Forester and Verse Group LLC.

The mission of the New York American Marketing Association (NYAMA, www.nyama.org is to inspire, support and celebrate brilliance in marketing.  Founded in 1931, the NYAMA is the principal community for marketing professionals across all industries and disciplines in the New York area.  Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community.  

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