Join us for a global online discussion with the legends of marketing
Marketing Hall of Fame Speaks: Bringing the Future Forward
October 29th at 2:30 pm – 4:00 pm Online
We celebrate brilliance in marketing with a focus on the future at the Marketing Hall of Fame. Facing the future with brilliant marketing is more important now than ever—and more challenging.
That is why we are hosting a live global discussion on the future of marketing with past Marketing Hall of Fame inductees. This interactive virtual event features some of the legends of marketing, including:
- Adobe EVP/CMO Ann Lewnes
- Ogilvy Chairman Emeritus Shelly Lazarus
- Author Seth Godin
- Former P&G CMO Jim Stengel
Register to join us October 29, 2020
2:30 – 4:00 PM EDT
VIEW THE RECORDING
Author Seth Godin
The future of marketing, I think, is about having the guts to do something that matters; not because the client wants us to, or not because it’s in a manual, but because we can.
Ogilvy Chairman Emeritus Shelly Lazarus
I have lived through a time when our industry has gone through enormous upheaval and change. But at the same time, so much of what was necessary to be successful 30 years ago still holds true—despite all that is new. The heart of our business is still, and I believe will always be, all about ideas. It’s still about finding an overall compelling positioning for a brand; an overall compelling positioning for a brand. It’s still about articulating a strong proposition and point of view. So now we have a thousand ways to use that idea, a thousand places to put it, a thousand ways to communicate. But the challenge remains the same: Finding the gorgeous idea.
Adobe EVP/CMO Ann Lewnes
Even more than that what I’m most incredibly proud of is the role that marketing played in the transformation of our company. We made a big bet in 2010 to go all in on digital and we dedicated 75% of our budget to it. Everybody thought we were crazy. We experimented with every channel. We built always-on engagement strategies. We did social. We did email. We did mobile. We did tons of video. We made Adobe.com the hub of all of our business. We made it one of the biggest corporate websites in the world with 9.2 billion visitors per year. And with the right technology, an amazing team, new processes, and lots of data, we became, I think, the role models for marketing and transformation, proving that marketing could indeed drive a business.
This event will also feature video excerpts on the same topic from a range of other Marketing Hall of Fame honorees:
- Academic and author David Aaker
- Former Facebook CMO Gary Briggs
- Patagonia founder Yvon Chouinard
- Dentsu Aegis global CEO Wendy Clark
- TBWA chairman Lee Clow
- R/GA founder/executive chairman Bob Greenberg
- Former IBM Senior Vice President & Chief Brand Officer Jon Iwata
- MetLife EVP/global CMO Esther Lee
- Author Al Ries
- Former Allstate, Coca-Cola, and Subway CMO Joe Tripodi
- Former Unilever chief marketing and communications officer Keith Weed
- Academic and author Jerry Wind
Join this global dialog. Reserve your spot now https://events.bizzabo.com/244915.
Meanwhile: We expect to reschedule the 2020 Marketing Hall of Fame induction ceremony later this fall. We will announce the date as soon as we are able.