Brilliance in Marketing and Celebrating the World’s Best Marketers

The 2024 Marketing Hall of Fame welcomes nominations across all sectors, industries, and geographies. You may nominate a colleague or peer, an individual whose accomplishments or reputation you admire, or yourself. Inductees will be selected by a panel of industry leaders comprising past inductees, members of the Marketing Hall of Fame Academy, representatives from various marketing organizations, and the AMA New York Board of Directors.

• Marketing Catalyst: Great marketing is fueled by innovation. Innovative thinking drives the differentiation that is the essence of a great campaign. This area celebrates a visionary marketer, author, academic, leader or entrepreneur who has redefined a market or industry with the unexpected – a groundbreaking or non-traditional approach.
• Large Impact, Limited Budget: Marketing isn’t just a function of money. Creativity, strategic thinking, and a deep understanding of the target audience often outweigh deep pockets. In fact, smaller budgets can encourage marketers to think outside traditional parameters, leading to better campaigns. This area honors a marketer who has achieved remarkable results despite limited resources.
• DEI Marketing Excellence: A diverse and inclusive marketing strategy reflects the reality of today's multicultural world. Diverse teams bring a wider range of perspectives and creativity to marketing, leading to more innovative and effective strategies. In this arena we recognize a leader who brings the power and creativity of marketing to advance the core principles of DEI, or who has spearheaded meaningful change through industry-wide initiatives that celebrate differences and create inclusive environments.
• Marketing for Purpose: Purpose-driven marketing goes beyond the transactional to forge a sense of shared values and impact between a brand and stakeholders. Here, we recognize an individual who has used marketing to advance meaningful causes and societal or cultural change.
• Innovative use of Technology: Digital technology has become an integral part of marketing, from insights to execution. We are only beginning to understand the uses and scope of emerging tech like artificial intelligence (AI), machine learning, and automation. This area of excellence celebrates a marketer who has pushed boundaries through the creative use of new or emerging technologies or used new technologies to measure marketing’s impact.
• Mentorship: Mentorship plays a vital role in advancing marketing as an industry and as a craft. This area honors a person who has played a large role in developing marketing leaders. They have inspired, educated, and mentored future generations of marketers to the benefit of our industry.
• AMA New York Choice Inductee: As the marketing capital of the world with media, entertainment, and financial at its center, New York serves a global hub, offering an unparalleled concentration of marketing, creative, data and communications talent; a diverse community; and a culture of innovation and creative expression unlike any other. AMA New York leverages the city’s iconic energy and grit that is quintessential New York to inspire brilliance and empower marketers to do something epic. In this area of excellence, we will highlight a marketer who embodies the spirit and mindset New York City.