Celebrating brilliance in marketing, four inductees to be announced in February, induction ceremony set for April 28 at PwC headquarters in NYC.
NEW YORK, November 23, 2015 — The American Marketing Association, NY Chapter (NYAMA) has revealed the distinguished final judging panel for the 2016 Marketing Hall of Fame®, consisting of leaders from many of the industry’s leading associations and organizations and 2015’s four inductees.
The Marketing Hall of Fame (www.marketinghalloffame.org) was created by NYAMA to celebrate brilliance in marketing across all fields and industries. The program is dedicated to recognizing individuals who are making outstanding contributions to the field, and educating and inspiring a new generation of marketers.
The process stated with an open call for nominations this fall which attracted more than 200 candidates. After the field is narrowed to 40 semi-finalists by the Marketing Hall of Fame Committee, that shortlist will then be voted on against a rigorous set of criteria by the Marketing Hall of Fame Academy (https://mhof.wpengine.com/marketing-hall-of-fame-academy/), an exclusive, invitation-only body of 200 senior marketers, agency executives, researchers and academics hand-selected by the NYAMA Board of Directors, who cast ballots to determine the 12 finalists.
The four 2016 inductees will then be selected by the Marketing Hall of Fame’s stellar final judging panel consisting of David W. Almy, CEO, Marketing Research Association (MRA); Gayle Fuguitt, CEO, Advertising Research Foundation (ARF); Nancy Hill, CEO, 4As; Russ Klein, CEO, American Marketing Association (AMA); Bob Liodice, CEO, Association of National Advertisers (ANA); Kendall Nash, president, Qualitative Research Consultants Association, and Earl Taylor, CMO, Marketing Science Institute, as well as 2015 inductees Trevor Edwards, president, Nike Brand; Shelly Lazarus, chairman emeritus, Ogilvy & Mather; and David Aaker, vice chairman, Prophet and professor emeritus, BerkeleyHaas School of Business, UC Berkeley.
The selection committee was coordinated by Don Sexton, NYAMA past-president and professor of marketing, Columbia University.
“This year’s nominees represented an extraordinarily impressive cross-section of influential marketers,” said Robert Kahn, founder, Kahn Consulting, Inc., NYAMA board member and chair of the Marketing Hall of Fame Committee. “We will rely on the deep collective wisdom of this final judging panel to select the four 2016 inductees who have helped shape marketing as we know it and continue to inspire the next generation of marketing practitioners.”
“We’re thrilled to once again have such an illustrious final judging panel,” added Joanna Seddon, president, Global Brand Consulting, OgilvyRED and current NYAMA president. “These industry leaders are well qualified to make the final determination of who this year is most deserving of this highest honor in marketing.”
The 2016 Marketing Hall of Fame Induction Ceremony will take place on April 28, 2016 at PwC headquarters in New York, where the evening will include cocktails and dinner followed by presentations from each inductee on the future of marketing.
PwC is a sponsor of the 2016 Marketing Hall of Fame, with past sponsors including a range of leading brands and agencies such as American Express, IBM, GE, Blackstone Group, Twitter, The Wall Street Journal, Advertising Age, J. Walter Thompson, BBDO, Ogilvy, R/GA, McCann Worldgroup, Wieden+Kennedy, OMD | the grid, Columbia Business School, GreenBook, Insight Innovation Exchange, Thornberg & Forester, Verse Group LLC and others. For information about sponsorship opportunities, please contact Robert Kahn at firstname.lastname@example.org.
The mission of the New York American Marketing Association (NYAMA, www.nyama.org is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the NYAMA is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community.
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NEW YORK, December 19, 2014 – The American Marketing Association, NY Chapter (NYAMA) today announced the 175 members of its distinguished 2015 Marketing Hall of Fame® Academy.
The Marketing Hall of Fame Academy is an exclusive, invitation-only body of senior marketers, agency executives, researchers and academics hand-selected by the NYAMA Board of Directors. The Academy will play a critical role in the selection process for the next round of inductees to the Marketing Hall of Fame (www.marketinghalloffame.org).
The selection process began in September with an open call for nominations, from which the NYAMA’s 17-member Marketing Hall of Fame Committee will evaluate them against a list of criteria: current practitioners from the corporate, agency or academic worlds with a minimum of 10 years experience who are responsible for marketing innovations that have had dramatic impact on business results, raising marketing’s profile in business overall and inspiring a new generation of marketers. The Committee will identify the 40-50 highest-qualified nominees, and that shortlist will be narrowed to the top 12 finalists based on votes by the Marketing Hall of Fame Academy.
The academy members represent a cross-section of leading professionals from a variety of industries, including executives from Google, Facebook, Samsung, MasterCard, Diageo, General Mills, Ford Motors, GM, Wal-Mart, Pfizer, IBM, Cisco, Boeing and many others, as well as academics from Columbia Business School and the Wharton School of Business. For a complete list of Marketing Hall of Fame Academy members, please visit https://mhof.wpengine.com/marketing-hall-of-fame-academy/.
Once the Academy makes its decision, the 2015 Marketing Hall of Fame Final Judging Panel made up of top executives from the industry’s leading marketing, advertising and research associations and organizations will then pick the three 2015 inductees, who will be announced in late February. The 2015 Marketing Hall of Fame Induction Ceremony will take place in May 21, 2015 at the world headquarters of global ad agency JWT in New York, where the evening will include cocktails and dinner followed by presentations from each inductee.
“It’s impressive to see we’ve been able to assemble such a senior group of professionals for the Marketing Hall of Fame Academy, and we’re honored to have them select the finalists,” said Don Sexton, NYAMA president and Professor of Marketing at Columbia Business School. “Their collective wisdom will ensure that our 2015 inductees are people who are truly shaping the ways we practice marketing today and inspiring the marketers of the future.”
The mission of the New York American Marketing Association (NYAMA, www.nyama.org) is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the NYAMA is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community.
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