Bozoma Saint John is the former Global CMO at Netflix, the world’s leading streaming entertainment service with 200 million paid memberships in over 190 countries.
Over the course of her career, she has earned a formidable reputation as a trailblazing marketing and advertising executive. Before Netflix, Bozoma served as CMO at Endeavor, a global leader in entertainment, sports and fashion, whose subsidiaries include WME, IMG and UFC. She also served as Chief Brand Officer for Uber, where she was tasked with telling the stories of millions of riders and driver partners across 600+ cities.
As Head of Global Consumer Marketing for Apple Music and iTunes, Bozoma spearheaded campaigns geared towards growing consumer brand recognition, loyalty and equity around the world. Buzzfeed called her the "coolest person to ever go on stage at an Apple event.” Prior to Apple, Bozoma served as the Head of the Music and Entertainment Marketing Group at Pepsi-Cola North America, and an Advertising Account Executive at Spike Lee’s SpikeDDB.
Bozoma has received many awards, including Billboard’s Women in Music 2018 Hall of Fame and in 2014, the AAF Hall of Achievement, The Hollywood Reporter’s 2018 Women in Entertainment Power 100 list, Fortune Magazine’s 2018 list of Most Influential CMOs, and made the cover of Adweek as one of the most exciting personalities in Advertising.
In 2021, Bozoma was named #1 on Forbes’ World’s Most Influential CMOs list and the Harvard Business School published a case study about her career and leadership, “Bozoma Saint John: Leading with Authenticity and Urgency.”