Chris Capossela has been quietly transforming the Microsoft brand. For almost 9 years he has been running worldwide marketing for Microsoft across both the consumer and commercial businesses, which includes product marketing, business planning, brand, advertising, events, media buying, communications and market research for Microsoft products and services. He also runs digital direct sales, and retail partner sales, for all Microsoft products.
As the company transformed from a campus of warring software and hardware producers to a cloud business, Chris played a key role in unifying the company around a strong brand purpose: To empower every person and every organization on the planet to achieve more. He worked to rationalize its product brands. He has shifted Microsoft's brand image and voice to be more human, more relatable and more forward looking. BrandZ estimates the value of the brand today at over $600 billion, second only to Apple.
Chris started at Microsoft in 1991 as a Windows Seminar Team marketing manager and worked his way through the organization, taking on new business opportunities and playing a key role in transitioning users to Office 365.
Chris’s interest in technology began when, as a boy, he wrote a reservation system for his family’s small Italian restaurant using dBase for DOS on an early IBM PC. Capossela holds a bachelor’s degree in computer science and economics from Harvard University.
Capossela lives in Seattle with his wife and two daughters. He currently serves on the board for Worldreader, a nonprofit dedicated to improving lives by bringing digital books to underserved children and families across the globe.
