Ann Mukherjee joined Pernod Ricard North America as Chairman & CEO in December 2019. The first industry outsider and woman of color to assume the position, she has demonstrated from Day One her ability to advance through ambiguity, while delivering both ROI and ROR (return on responsibility).
Ann is transforming the Pernod Ricard North America business to be laser-focused on driving the science of predicting consumer demand, building trusted brands attuned to the current climate of culture. She is igniting growth across the portfolio, by improving speed to market; and is building trusted brands attuned to the current climate of culture.
Ann joined Pernod Ricard from S.C. Johnson and Company, where she broke ground as their first-ever Global CMO and, later, Global Chief Commercial Officer overseeing a $12 billion business division in more than 90 markets.
She previously made a decade-long impact at PepsiCo, most recently as President of Global Snacks and PepsiCo Global Insights. As CMO for Frito-Lay North America, she created a mantra of “Transform Tomorrow Today” to inspire breakthrough marketing. She spearheaded the multiyear “Crash the Super Bowl” campaign, which aired fan-made ads in a radical first for the advertising industry.
For the courageous moves she has made throughout her 30-year career, Ann was recognized among Forbes’ Top 50 Most Influential CMOs, named Marketer of the Year by Brandweek, and earned an ADCOLOR Legend Award.