As Chief Marketing and Communications Officer, Keith Weed is a member of the Unilever Executive and responsible for the Marketing, Communications and Sustainable Business. He has held this role since 2010.
Leading the creation of the Unilever Sustainable Living Plan, Keith has been pioneering new ways of integrating sustainability into the business as a key driver of growth. His responsibilities align with Unilever’s vision to grow the business while reducing its environmental footprint and increasing its positive social impact.
Most notably, Keith has directed significant advances in digital and influencer marketing and technologies within Unilever and has championed the 3Vs, Viewability, Verification and Value across the industry. He is committed to tackling stereotypes – gender and beyond - in advertising through Unilever’s #Unstereotype initiative and is the architect behind the #Unstereotype Alliance, co-created with UN Women, bringing together 35 companies to remove the portrayal of unhelpful stereotypes from their advertising by 2020. He has also championed the development of brands with purpose through Unilever’s crafting Brands for Life strategy.
Recent recognition includes Forbes ‘World’s Most Influential CMO’ in 2017 and 2018, ‘Global Marketer of the Year 2017’ by the World Federation of Advertisers, The Drum’s Lifetime Achievement Award in 2018, Marketing Dive’s Executive of the Year, 2018 and recognised as a Champion of Women in Business within the Financial Times’ HERoes list.
Outside Unilever, Keith is the President of the Advertising Association, Chairman of Business in the Community International and a Business in the Community Board Trustee, President of the History of Advertising Trust, an Effie Board Director and Trustee of Grange Park Opera. He is also a Fellow of The Marketing Society, and as an engineering graduate, a Fellow of the Institute of Mechanical Engineers.